1. Cloudera Partner Briefing
Jan 2023

2. © 2019 Cloudera, Inc. All rights reserved. 2
Partner Briefing | Jan 25th 2023
Agenda
● Introduction to Andy Moller, SVP of Global
Alliances and Ecosystem
● Data in Motion Service - Robert Hryniewicz,
Director, Product Marketing
● Cloudera Marketing Priorities - Dave Moxey,
Chief Marketing Officer
● Putting it into Action - Rachel Tuller Head of
Global Ecosystem Strategy & Programs
● Q&A

3. Introducing Andresen Moller
Senior Vice President of Global Alliances & Ecosystem
Partner Briefing January 2023

4. © 2019 Cloudera, Inc. All rights reserved. 4
● Our new Partner Programs introduced earlier this year
allow partners to clearly differentiate their expertise,
and showcase areas for investment that will provide
unprecedented ROI.
● New education and training options that will fuel
adoption of our complete data platform.
● Growth drivers (incentives) for partners that will help
us capture industry related, business outcome
focused solutions for our customers.
The Future is Good for Cloudera Partner Network.
Introducing Andy Moller

5. Partner Briefing, Data In Motion
Robert Hryniewicz | Director of Product Marketing

6. 6
Confidential—Restricted
3
4
5
2
Ingest
Prepare
Analyze
Predict
Publish
Data in Motion
1
Data
Engineering
Data
Warehouse
& OP Database
Machine
Learning
OP
Database,
Visualization

7. 7
© 2022 Cloudera, Inc. All rights reserved.
LEADER IN GIGAOM REPORT FOR STREAMING DATA PLATFORMS
GigaOm Radar for Streaming Data Platforms
Cloudera is a fast mover in the GigaOm
innovation / platform play quadrant.
CDF is “an impressively enterprise-ready
streaming solution that combines open
source Apache Kafka, Flink, Spark, and NiFi
technologies … extensive data governance;
multiple stream processing engines.”

8. Cloudera DataFlow
Collecting & Moving Any Data, Anywhere

9. © 2022 Cloudera, Inc. All rights reserved. 9
Enterprise
Data Used for
Analytics
2/3
1/3
data

10. 10
© 2022 Cloudera, Inc. All rights reserved.
DATA DISTRIBUTION IS A SECOND CLASS CITIZEN TODAY
Data Silo Ingestion Silos
edge
SaaS
data center
clou
d
clou
d
SaaS
SaaS

11. 11
© 2022 Cloudera, Inc. All rights reserved.
INGESTION SILOS - THE PAIN IS REAL
Customer quote after DataFlow workshop
"We thank you for [Cloudera DataFlow]. Everytime I go to
Databricks or Snowflake website, they only care about their
system. How to onboard data into their system? I want
integration between all my systems. Your system is just one of
many that I'm using."

12. 12
© 2022 Cloudera, Inc. All rights reserved.
COMMON CHALLENGES IN THE ENTERPRISE DATA ECOSYSTEM
DIFFERENT
SYSTEMS
SIMILAR
PROBLEMS
Organizations Have NOT Treated Data Collection & Movement as a First Class Problem
LOG DATA
SOURCES
ON-PREM
DATA SOURCES
On-Prem to
Cloud
DATA STORAGE
CLOUD SERVICES
CLOUD BUSINESS
PROCESS SERVICES
Cloud Service
to
Cloud Service
DATA ANALYTICS
CLOUD SERVICES
(Cloudera DW)
IoT
Devices
App
Logs
Laptops
/Servers Mobile
Apps
Security
Agents
Streaming Data
Sources to
Cloud
CLOUD
WAREHOUSE
Reverse ETL -
Ingest from
Cloud DW
Ingest into
Cloud DW

13. 13
© 2022 Cloudera, Inc. All rights reserved.
SURVEY - Q1
How many technologies (point solutions) do you use to manage data
collection and movement?
⅓ use 11+ point solutions
⅔ use 6+ point solutions
105 respondents

14. 14
© 2022 Cloudera, Inc. All rights reserved.
COMMON CHALLENGES IN THE ENTERPRISE DATA ECOSYSTEM
DIFFERENT
SYSTEMS
SIMILAR
PROBLEMS
Organizations Have NOT Treated Data Collection & Movement as a First Class Problem
LOG DATA
SOURCES
ON-PREM
DATA SOURCES
On-Prem to
Cloud
DATA STORAGE
CLOUD SERVICES
CLOUD BUSINESS
PROCESS SERVICES
Cloud Service
to
Cloud Service
DATA ANALYTICS
CLOUD SERVICES
(Cloudera DW)
IoT
Devices
App
Logs
Laptops
/Servers Mobile
Apps
Security
Agents
Streaming Data
Sources to
Cloud
CLOUD
WAREHOUSE
Reverse ETL -
Ingest from
Cloud DW
Ingest into
Cloud DW

15. 15
© 2022 Cloudera, Inc. All rights reserved.
WHAT EVERY ENTERPRISE DATA ECOSYSTEM REQUIRES TODAY
Data Distribution as a First Class Citizen
Cloudera DataFlow
(Ingest, Process, Deliver)
ON-PREM
DATA SOURCES
DATA STORAGE
CLOUD SERVICES
(Cloudera DW)
CLOUD
WAREHOUSE
LOG DATA
SOURCES
CLOUD BUSINESS
PROCESS SERVICES
DATA ANALYTICS
CLOUD SERVICES
IoT
Devices
App
Logs
Laptops
/Servers Mobile
Apps
Security
Agents
Low code
designer
Two runtimes
450+ connectors
ReadyFlow
Gallery
Hybrid & Multi-
cloud

16. 16
© 2022 Cloudera, Inc. All rights reserved.
CLOUDERA ENABLES UNIVERSAL DATA DISTRIBUTION
Connect to Any Data Source Anywhere then Process and Deliver to Any Destination
Ingest Process Deliver
Active
Passive
ROUTE
FILTER
ENRICH
TRANSFORM
Data born in
the cloud
Data born
outside the
cloud
Any
destination
Connectors
Gateway Endpoint
Connectors

17. Product

18. 18
© 2022 Cloudera, Inc. All rights reserved.
SURVEY - Q2
What is challenging about data collection and movement?
105 respondents

19. 19
© 2022 Cloudera, Inc. All rights reserved.
Data Collection & Management at the Edge
Central command & control to design and deploy to thousands of agents
Edge Agent
Edge Agent
…
Edge Agent
Edge Agent
Lightweight edge agents focused on data
collection and processing at the edge

20. 20
© 2022 Cloudera, Inc. All rights reserved.
No Code, Visual Flow Designer for Data Collection & Movement
End-to-end data flow, from many sources to many destinations

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© 2022 Cloudera, Inc. All rights reserved.
Cloudera DataFlow Runtimes
Always Running vs Event-driven Workloads
Develop NiFi
flows anywhere
Import NiFi
flows to
central catalog
Use deployment
wizard
Any cloud and auto-scaling
Auto-scaling NiFi clusters using cloud
providers’ Kubernetes service
Always running
workloads
DataFlow Deployments
Configure
Function
Event driven
workloads
Any cloud and serverless
NiFi flows running in cloud providers’
serverless compute service
DataFlow Functions

22. 22
© 2022 Cloudera, Inc. All rights reserved.
DataFlow Deployments
Easily Deploy, Manage, Monitor, and Auto-Scale Flows
Ideal for always
running workloads

23. 23
© 2022 Cloudera, Inc. All rights reserved.
Cloudera DataFlow Runtimes
Always Running vs Event-driven Workloads
Develop NiFi
flows anywhere
Import NiFi
flows to
central catalog
Use deployment
wizard
Any cloud and auto-scaling
Auto-scaling NiFi clusters using cloud
providers’ Kubernetes service
Always running
workloads
DataFlow Deployments
Configure
Function
Event driven
workloads
Any cloud and serverless
NiFi flows running in cloud providers’
serverless compute service
DataFlow Functions

24. 24
© 2022 Cloudera, Inc. All rights reserved.
DataFlow Functions - Development & Runtime
What is the development & runtime function deployment process?
Step1. Develop functions
on local workstation or in
CDP Public Cloud using no-
code, UI designer
Step 2. Run functions
on serverless compute
services in AWS, Azure
& GCP
AWS Lambda Azure Functions Google Cloud Functions

25. 25
© 2022 Cloudera, Inc. All rights reserved.
DataFlow Functions provides an efficient,
cost optimized, scalable way to run NiFi
flows in a completely serverless fashion
for event-driven use cases.

26. 26
© 2022 Cloudera, Inc. All rights reserved.
ReadyFlow Gallery
Leverage pre-built flow
templates to quickly
customize and deploy new
data flows

27. Demo

28. Logging Modernization
Use Case Example

29. © 2022 Cloudera, Inc. All rights reserved. ‹#›
Logging Modernization is a holistic approach
towards unlocking the value of machine
generated data by lowering processing costs
and enabling a wide range of solutions
including Cyber Security / SIEM optimization.
Logging
Modernization
Use Case
Developers,
InfoSec Executives
Personas

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© 2022 Cloudera, Inc. All rights reserved.
DETECT KEY EVENTS AND REMOVE THE NOISE
22/10/20 9:00 4624 SamS successful account log on
22/10/20 9:01 4625 Failed account log on
22/10/20 12:00 4720 SamS account is created
22/10/20 12:00 4946 A rule was added to the windows firewall
exception list
22/10/20 12:02 4634 Account logged off
22/10/20 12:05 4624 SamS successful account log on
22/10/20 12:06 5025 The Windows Firewall service has been
stopped
22/10/20 23:55 4950 A setting was changed in Windows Firewall
23/10/20 00:01 4725 A user account was enabled
23/10/20 00:02 4738 A user account was changed
23/10/20 00:03 4616 System time was changed
23/10/20 00:05 4634 Account logged off

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© 2022 Cloudera, Inc. All rights reserved.
HARDER TO DETECT EVENTS ACROSS 100K+ MACHINES
22/10/20 9:00 SamS login app
22/10/20 9:01 failed password
22/10/20 12:00 SamS login app
22/10/20 12:00 failed pass
22/10/20 9:00 SamS login app
22/10/20 9:01 failed password
22/10/20 12:00 SamS login app
22/10/20 12:00 failed pass
22/10/20 9:00 SamS login app
22/10/20 9:01 failed password
22/10/20 12:00 SamS login app
22/10/20 12:00 failed pass
22/10/20 9:00 SamS login app
22/10/20 9:01 failed password
22/10/20 12:00 SamS login app
22/10/20 12:00 failed pass
22/10/20 9:00 SamS login app
22/10/20 9:01 failed password
22/10/20 12:00 SamS login app
22/10/20 12:00 failed File/Download
22/10/20 9:00 SamS login app
22/10/20 9:01 failed password
22/10/20 12:00 SamS login app
22/10/20 12:00 failed password
22/1
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22/10/20 12:00 failed password
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22/10/20 9:00 SamS login app
22/10/20 9:01 failed password
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22/10/20 12:00 failed pass
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22/10/20 12:00 failed password
22/10
22/10/20 9:00 SamS login app
22/10/20 9:01 failed password
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22/10/20 12:00 failed password
22/1
22/10/20 9:00 SamS login app
22/10/20 9:01 failed password
22/10/20 12:00 SamS login app
22/10/20 12:00 failed pass
22/10/20 9:00 SamS login app
22/10/20 9:01 failed password
22/10/20 12:00 SamS login app
22/10/20 12:00 failed password
22/1
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22/10/20 12:00 failed password
22/1
22/10/20 9:00 SamS login app
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22/10/20 12:00 failed password
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22/10/20 9:00 SamS login app
22/10/20 9:01 failed password
22/10/20 12:00 SamS login app
22/10/20 12:00 failed password
22/1
22/10/20 9:00 SamS login app
22/10/20 9:01 failedpassword
22/10/20 12:00 SamS loginapp
22/10/20 12:00 failedpass
22/10/20 9:00 SamS login app
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22/10/20 12:00 SamS loginapp
22/10/20 12:00 failedpassword
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22/10/20 12:00 failedpassword
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22/10/20 9:00 SamS login app
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22/10/20 12:00 failedpassword
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22/10/20 12:00 failedpassword
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22/10/20 9:00 SamS login app
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22/10/20 12:00 SamS loginapp
22/10/20 12:00 failedpassword
22/
22/10/20 9:00 SamS login app
22/10/20 9:01 failedpassword
22/10/20 12:00 SamS loginapp
22/10/20 12:00 failedpassword
22/1
22/10/20 9:00 SamS login app
22/10/20 9:01 failedpassword
22/10/20 12:00 SamS loginapp
22/10/20 12:00 failedpassword
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22/10/20 9:00 SamS login app
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22/10/20 12:00 SamS loginapp
22/10/20 12:00 failedpassword
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22/10/20 9:00 SamS login app
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22/10/20 12:00 failedpassword
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22/10/20 9:00 SamS login app
22/10/20 9:01 failedpassword
22/10/20 12:00 SamS loginapp
22/10/20 12:00 failedpassword
22/1File/Download
22/10/20 9:00 SamS login app
22/10/20 9:01 failedpassword
22/10/20 12:00 SamS loginapp
22/10/20 12:00 failedpassword
22/1
22/10/20 9:00 SamS login app
22/10/20 9:01 failedpassword
22/10/20 12:00 SamS loginapp
22/10/20 12:00 failedpassword
22/10File/Download
22/10/20 9:00 SamS login app
22/10/20 9:01 failedpassword
22/10/20 12:00 SamS loginapp
22/10/20 12:00 failedpassword
22/1
22/10/20 9:00 SamS login app
22/10/20 9:01 failedpassword
22/10/20 12:00 SamS loginapp
22/10/20 12:00 failedpass
22/10/20 9:00 SamS login app
22/10/20 9:01 failedpassword
22/10/20 12:00 SamS loginapp
22/10/20 12:00 failedpass
22/10/20 9:00 SamS login app
22/10/20 9:01 failedpassword
22/10/20 12:00 SamS loginapp
22/10/20 12:00 failedpassword
22/10
22/10/20 9:00 SamS login app
22/10/20 9:01 failedpassword
22/10/20 12:00 SamS loginapp
22/10/20 12:00 failedpass
22/10/20 9:00 SamS login app
22/10/20 9:01 failedpassword
22/10/20 12:00 SamS loginapp
22/10/20 12:00 failedpass
22/10/20 9:00 SamS login app
22/10/20 9:01 failedpassword
22/10/20 12:00 SamS loginapp
22/10/20 12:00 failedpass
22/10/20 9:00 SamS login app
22/10/20 9:01 failedpassword
22/10/20 12:00 SamS loginapp
22/10/20 12:00 failedpassword
22/1
22/10/20 9:00 SamS login app
22/10/20 9:01 failedpassword
22/10/20 12:00 SamS loginapp
22/10/20 12:00 failedpassword
22/1
22/10/20 9:00 SamS login app
22/10/20 9:01 failedpassword
22/10/20 12:00 SamS loginapp
22/10/20 12:00 failedpass
22/10/20 9:00 SamS login app
22/10/20 9:01 failedpassword
22/10/20 12:00 SamS loginapp
22/10/20 12:00 failedpassword
22/10
22/10/20 9:00 SamS login app
22/10/20 9:01 failedpassword
22/10/20 12:00 SamS loginapp
22/10/20 12:00 failedpassword
22/1

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© 2022 Cloudera, Inc. All rights reserved.
REDUCING COSTS THROUGH SIEM OPTIMIZATION
Traditional
Pipeline
Modernized
Pipeline
Logs SIEM (e.g. Splunk)
SIEM (e.g. Splunk)
Open Data Platform
Cloudera DataFlow
Reduced Costs
New Insights
Collaboration
Curated
All
SIEM= Security Informationand EventManagement - software prods. & svcs. that
provide real-time analysis of sec. alerts generated by applications & network software.

33. 33
Confidential—Restricted
Energy Company
● Rapidly collect real-time
alerts from hundreds of
thousands of devices
used worldwide
● Ingest log data from
environments from PCs
to multiple clouds & on-
prem
● Protect critical business
intellectual property
● Hybrid and multi-cloud
data platform - CDP
● Ingest & real-time
analytics, powered by
Cloudera DataFlow &
Cloudera Stream
Processing
● Easily ingest log data
from 130k+ PCs globally
● Cut log data by 60%
● Reduced log software
expense $2M over 5
years
● Extend solution with CDP
ML on-prem, AWS &
Azure
CHALLENGE SOLUTION OUTCOMES
Cut mean time to detect
cybersecurity threats from 70 mins
to 7 mins
Faster cyber threat detection

34. Additional use cases

35. 35
© 2022 Cloudera, Inc. All rights reserved.
FINANCIAL SERVICES COMPANY - INTEGRATING BLOOMBERG FINANCIAL DATA
Use Case: Consume Bloomberg financial data
for market analysis.
Challenge: Bloomberg data requires
transformation. NiFi is continuously running and
polling for data.
Solution: Develop transformation logic with NiFi
and deploy as DataFlow function which is
triggered by new files from Bloomberg.
Benefits: Reduced operational overhead and
infrastructure cost through trigger based
execution in AWS Lambda.

36. © 2020 Cloudera, Inc. All rights reserved. 36
U.S. CENSUS BUREAU : REAL-TIME DATA INGESTION WITH CLOUDERA DATAFLOW
To share data across
teams and the government
with complete lineage,
security and governance
CHALLENGE SOLUTION OUTCOMES
CDF to ingest data and
provide real-time analytics.
CDP serves as the data
lake and repository for the
massive amount of data
collected
Improved insights that help
the federal government in
emergency services,
education and healthcare
Households served

37. © 2020 Cloudera, Inc. All rights reserved. 37
MINING: IOT DATA COLLECTION WITH CLOUDERA DATAFLOW
Millions of data points
generated by factories and
refineries required
operational modernization
CHALLENGE SOLUTION OUTCOMES
Using NiFi and MiNiFi to
collect millions of
messages per minute from
IoT devices and sensor
data from the machinery
producing the steel
AI has automated speed
and adjustments of the
assembly line - increasing
speed by more than 5%
Tonnes of additional metal
processing per year

38. Summary

39. Rapid data access Better insights Lower cost
Quickly onboarding new streaming
& batch data sources
Analytics on all data, anywhere Select the right runtime for the right
workload + eliminate duplicate data
movement pipelines

40. © 2022 Cloudera, Inc. All rights reserved. 40
100%
data used
Cloudera
DataFlow

41. THANK YOU

42. Appendix

43. 44
© 2022 Cloudera, Inc. All rights reserved.
Best of Breed for Streaming Analytics

44. 45
© 2022 Cloudera, Inc. All rights reserved.
New DataFlow Connectors & ReadyFlows
Connectors
• Shopify (Source)
• HubSpot (Source)
• Google Drive (Source)
• SalesForce (Source)
• Box (Source)
• DropBox (Source)
• Airtable (Source)
• Google BigQuery (Sink via new API)
• ZenDesk (Source)
• Workday (Source)
• SMB (Source/Sink)
• Iceberg (Sink)
• Record Oriented MQTT
ReadyFlows
• Salesforce to S3/ADLS
• Google Drive to S3/ADLS
• Box to S3/ADLS
• Dropbox to S3/ADLS
• MQTT to Kafka

45. 46
© 2022 Cloudera, Inc. All rights reserved.
JOB LEVEL

46. MARKETING UPDATE
Partner Briefing January 2023
Dave Moxey | CMO

47. 48
© 2022 Cloudera, Inc. All rights reserved.
CLOUDERA HIGHLIGHTS
Technology innovation and leadership driving sustainable, profitable growth
Cloudera named a
2022 Customer’s Choice
for Cloud DBMS
Cloudera recognized as
a Leader in Gartner’s
2022 Cloud DBMS
Magic Quadrant
Moved up and to the right
more than any other vendor
2020 - 2022

48. 49
© 2022 Cloudera, Inc. All rights reserved.
FY24 MARKETING PRIORITIES TO DRIVE ARR GROWTH
Build brand awareness
at select digital &
physical media sites
with compelling
Customer Successes
and analyst evidence of
Tech Leadership
Drive new pipeline
with key plays
targeting Data & IT
Leaders, Data
Streaming personas
and Data Lakehouse
personas
Prioritize events to
engage with Data &
IT Leaders, DiM
buyers & Data
Lakehouse buyers in
customer and new
accounts
Deliver a end-to-end
Digital GTM that
inspires Data & IT
Leaders, Data
Practitioners & DiM
buyers to want talk
to our reps
In-Person
Events
“New” Brand
Awareness
New Pipeline
Generation
Digital Buyer
Experiences

50. Partner Program Updates
Putting it all into action to drive revenue for your business
Rachel Tuller | Head of Global Ecosystem Strategy & Programs

51. 52
© 2022 Cloudera, Inc. All rights reserved.
Partner Success Desk
Need Help?
You can now get help with
navigating the CPN program,
managing your membership and
more via the Partner Success
Desk.

52. 53
© 2022 Cloudera, Inc. All rights reserved.
Cloudera Partner Network
New tiers rolling out early February
Now you can earn credit towards your
program membership with Cloudera for:
• Closed Won Deals
• Deal Registrations
• Product Certifications
• Solution Certifications
• Accreditations
• and more!
Membership benefits and requirements vary
based on your business model with Cloudera.

53. 54
© 2022 Cloudera, Inc. All rights reserved.
Where to find more information
Sales Assets, Product Training, Blogs & more
CPN Sales Asset Library
• 101 & 201 DataFlow Presentation Decks
• Scripts
• Discovery Guides
• DataSheets
CPN Partner Academy courses
• DataFlow Solution Overview & Sales Strategy
• Universal Data Distribution with Cloudera Data Flow
Cloudera Data Flow Product Homepage
• Product Tours & Technical Demos
• Blogs
Cloudera
Technical
Professional
coming
soon!

54. Q&A

55. THANK YOU