VisitSweden Creative Solution Proposal

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The concept behind the award winning site visitsweden.com, produced by cloudnine.se

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VisitSweden Creative Solution Proposal

  1. 1. Visit Sweden Creative solution proposal 2007-10-22
  2. 2. Where we are today* *2007-10-22
  3. 3. We will not create new content The information stays the same (except for the community)
  4. 4. The inspirational content is scattered How can we use this great content better?
  5. 5. The action points are not in focus Let’s always point the visitor forward
  6. 6. The navigation is one dimensional More ways to access (the right) content. Avoid dead ends.
  7. 7. This is Visit Sweden today Clearly separated parts
  8. 8. So... The information is separated from the inspiration which is separated from the action which is hard to find through the navigation.
  9. 9. We asked ourselves: What can we do about it?
  10. 10. Can information be inspirational? Can navigation be informative? Can information be a means of navigation? Can navigation lead to action? Can the action be informative? Can navigation even be inspirational? Or informative? Can...
  11. 11. Well, we say YES
  12. 12. Let’s merge the parts Today
  13. 13. Let’s merge the parts Today Tomorrow
  14. 14. What does this mean?
  15. 15. Well, we decided to do a reality check. Or two actually.
  16. 16. How do we merge the parts: In how we welcome the visitor In how the site works
  17. 17. 18
  18. 18. See the final result at visitsweden.com Produced by cloudnine.se

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