How cloud is fueling growth for online gaming

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Gaming Companies are using Cloud to run their games. It helps them lower costs, achieve high scalability and deploy their gaming application faster.

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How cloud is fueling growth for online gaming

  1. 1. 1How Cloud is FuelingGrowth for Online Gaming?June, 2013
  2. 2. BlazeclanGaming Gaming Gaming … On CloudCloud IT Better21952 – First ComputerGame Tic-Tac-Toe1958 - First Video GameTennis for Two1972 – First commercialVideo Game consoleGaming History235 million active gamers4.5 billion revenue10 top games form3 top publishingCompaniesSocial games on MobileSocial GamingOn-demand streaming ofgames onto a computer2009 OnLive /Gaikai CloudPlatform2012 – SonyEntertainment acquiredGaikaiCloud Gaming /On-Demand
  3. 3. BlazeclanGaming Companies on CloudCloud IT Better3Scaled to handle 10m dailyactive users, improved time-to-market, and lowered costs.DevOps, ComputeEasily increased capacity tohandle 6 million users duringpeak gaming timesCompute, CDNReduced operating costs bymore than 50%Cost Optimization,CDN, StorageStudy behavior of 35 millionuser per month.Big DataScaled their 3D MMO game tohandle 650,000 users.Scalability, RDSRestaurant City scaled tohandle 4 million users in 8weeks after launchDevOps, Scalability
  4. 4. BlazeclanBusiness ChallengesCloud IT Better4Knowing gamers’behaviors and playingpatternsPlaying PatternFind design flawsAnd FixDesign FlawsWho to build the nextgame for ?Next Game ?Track user behavior foroffersTrack geo-trends for saleTransactional dataanalysisSecure transactionsMonetizationSpikes in the usagepatternScale for SocialGamingStreaming games directlyon the deviceOn Demand Gaming
  5. 5. BlazeclanGame Life Cycle - MatrixCloud IT Better5RetentionViralityMonetizationGame Life Cycle (time / age of game )User AcquisitionAcquisition andVirality MatrixEngagement Matrix Monetization MatrixObserve playing pattern, make sure retention is good for initial flow of usersAnalyze social media streams, Optimization of user acquisition etc.Custom Matrix
  6. 6. BlazeclanMatrix Analysis – A SolutionCloud IT Better6Average Monthly UsersChurn-out RateSession timeDrop off RateVisit RateDaily Active UsersEngagement MatrixConversion RateUser Acquisition CostMarketing Channel AnalysisDemographic AnalysisUser Source AnalysisGeographic AnalysisAcquisition MatrixNumber of sent invite /Daily Active UsersAcceptance Rate by type ofinvite% of virally acquired usersVirality MatrixARPU / ARPPUPayment Conversion RateAvg. transaction ValuePlayer Life time valueMonetization MatrixPlan your next Game !!!
  7. 7. BlazeclanMatrix Analysis – A SolutionCloud IT Better7Average Monthly UsersChurn-out RateSession timeDrop off RateVisit RateDaily Active UsersEngagement MatrixConversion RateUser Acquisition CostMarketing Channel AnalysisDemographic AnalysisUser Source AnalysisGeographic AnalysisAcquisition MatrixNumber of sent invite /Daily Active UsersAcceptance Rate by type ofinvite% of virally acquired usersVirality MatrixARPU / ARPPUPayment Conversion RateAvg. transaction ValuePlayer Life time valueMonetization MatrixPlan your next Game !!!Gives insight ofPlaying Patternand helpsidentify designflows.
  8. 8. BlazeclanMatrix Analysis – A SolutionCloud IT Better8Average Monthly UsersChurn-out RateSession timeDrop off RateVisit RateDaily Active UsersEngagement MatrixConversion RateUser Acquisition CostMarketing Channel AnalysisDemographic AnalysisUser Source AnalysisGeographic AnalysisAcquisition MatrixNumber of sent invite /Daily Active UsersAcceptance Rate by type ofinvite% of virally acquired usersVirality MatrixARPU / ARPPUPayment Conversion RateAvg. transaction ValuePlayer Life time valueMonetization MatrixPlan your next Game !!!Gives insight ofPlaying Patternand helpsidentify designflows.Gives insight onscalerequirementsand socialbehavior
  9. 9. BlazeclanMatrix Analysis – A SolutionCloud IT Better9Average Monthly UsersChurn-out RateSession timeDrop off RateVisit RateDaily Active UsersEngagement MatrixConversion RateUser Acquisition CostMarketing Channel AnalysisDemographic AnalysisUser Source AnalysisGeographic AnalysisAcquisition MatrixNumber of sent invite /Daily Active UsersAcceptance Rate by type ofinvite% of virally acquired usersVirality MatrixARPU / ARPPUPayment Conversion RateAvg. transaction ValuePlayer Life time valueMonetization MatrixPlan your next Game !!!Gives insight ofPlaying Patternand helpsidentify designflows.Gives insight onscalerequirementsand socialbehaviorGives insight ofplayerbehavior, socialelements,marketing costand impact.
  10. 10. BlazeclanMatrix Analysis – A SolutionCloud IT Better10Average Monthly UsersChurn-out RateSession timeDrop off RateVisit RateDaily Active UsersEngagement MatrixConversion RateUser Acquisition CostMarketing Channel AnalysisDemographic AnalysisUser Source AnalysisGeographic AnalysisAcquisition MatrixNumber of sent invite /Daily Active UsersAcceptance Rate by type ofinvite% of virally acquired usersVirality MatrixARPU / ARPPUPayment Conversion RateAvg. transaction ValuePlayer Life time valueMonetization MatrixPlan your next Game !!!Gives insight ofPlaying Patternand helpsidentify designflows.Gives insight onscalerequirementsand socialbehaviorGives insight ofplayerbehavior, socialelements,marketing costand impact.Details abouttransactionalbehavior.
  11. 11. BlazeclanWhere is Data .. ? Gaming Data Sources• Playing patterns logs• Purchasing and monetizing patterns• Device usage logs• Game error logs• Cross-device game usage data• Social media streams• Transactional data• Geo-dataCloud IT Better11
  12. 12. BlazeclanHow AWS can help ?Cloud IT Better12Simple Storage Service(S3)Amazon GlacierStorageElastic Compute Cloud(EC2)Auto ScalingElastic Load BalancersCompute andScalabilityCloudFrontContentDistributionElastic MapReduce (EMR)RedshiftBig DataAnalyticsRelation Database Service(RDS)DynamoDBScalableDatabaseAWS OpsWorksCloud FormationInfrastructureManagement
  13. 13. BlazeclanGaming companies on Cloud – Case StudyCloud IT Better13Better workload understanding .Hybrid model (AWS + zCloud)capable to provision 1000 serverson private Cloud.AWS to Hybrid250million monthly active users10 Top games on Facebook5 new players every second0 to 100 m in 40 day (Cityville)ScaleMoved to AWS as business growthquickly outpaced its capability toadd infrastructure.On-Premises to AWS
  14. 14. BlazeclanAdvantage BlazeClanCloud IT Better14Cloud FocusPre-buildSolutionsFaster Timeto Market
  15. 15. Thank yousource: cloudtweaks

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