Cloud for Media - A Complete Solution Stack for Faster Cloud Adoption

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This Presentation is a call out to all in the Media Industry. We at Blazeclan have developed a complete Solution Stack powered by Amazon Web Services Elements designed to solve all your major Technology Challenges once your videos are created. We have talked about challenges and how we solve them in the following -
- Storage and Data Transfer
- Live Streaming
- Content Transcoding
- Content Distribution
- Usage Pattern Analysis

We have also spoken about how Blazeclan's feature product Cloudlytics can help in the entire content delivery cycle.

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Cloud for Media - A Complete Solution Stack for Faster Cloud Adoption

  1. 1. Cloud for Media 1 Solution Stack for Faster Cloud Adoption
  2. 2. Blazeclan Agenda CloudIT Better2 Media Companies & the Technical Challenges Cloud Solutions with Amazon Web Services (AWS) Endless opportunities with BlazeClan’s Analytics Tool - Cloudlytics Complete Solution Architecture Benefits of adopting our Solution Stack
  3. 3. Blazeclan Technology Challenges across various Media Sectors CloudIT Better3 Broadcasters Publishers Studios Gaming • Faster Real time Encoding & Distribution with minimum latency. • Large & unpredictable Storage Capacity Requirement. • Need to Identify Usage patterns. • Variable Storage Requirements for a variety of rich content. • Global Content Distribution requirements. • Faster Content Delivery on multiple platforms & devices a necessity. • End user analysis of content usage patterns • Maximizing UX by minimum time delays both in real time & downloads. • Player behaviour analytics during real time multiplayer gaming.
  4. 4. Blazeclan The 5 Major Challenges CloudIT Better4 Large Scale Data Transfer & Storage Content Distribution Analytics Content Distribution Content Transcoding 5 4 1 3 Live Media Streaming 2 Expensive, Slow & Bandwidth Intensive Expensive Infrastructure, Reduced scope of Reusability Expensive for large Data Sets, multiple jobs to be processed in different formats Vendor Lock-ins, Relatively Expensive, Technology Improvement Usage analysis- Expensive & lacks detailed analysis.
  5. 5. Blazeclan 1. Large Scale Data Transfer & Storage CloudIT Better5 Large Scale Data Transfer & Storage Content Distribution Analytics Content Distribution Content Transcoding Live Media Streaming Pre-recorded media content File transfer accelerator AWS import / export AWS Gateway  STORAGE Media stored rapidly to S3 Buckets using AWS Gateway or Import/Export along with File Transfer Accelerator
  6. 6. Blazeclan 2. Live Media Streaming CloudIT Better6  LIVE STREAM Live media using third party Encoder and file transfer accelerator streamed from streaming servers or EC2 instances Live Media Stream Live Media Encoder File transfer accelerator Streaming Server on EC2 instance Live Streaming Large Scale Data Transfer & Storage Content Distribution Analytics Content Distribution Content Transcoding Live Media Streaming Pre- recorded media content File transfer accelerator AWS import / export AWS Gateway
  7. 7. Blazeclan 3. Content Transcoding CloudIT Better7  TRANSCODE Using Amazon’s own Elastic Transcoder equipped with multiple formats content encoded from and to S3 Buckets SQS SQS AWS Elastic Transcoder S3 Bucket transcoded files Cloud Front origin AWS Glacier (Archival) Large Scale Data Transfer & Storage Content Distribution Analytics Content Distribution Content Transcoding Live Media Streaming Corporate Data center Pre- recorded media content Live Media StreamLive Media Encoder File transfer accelerator File transfer accelerat or AWS import / export AWS Gateway Streaming Server on EC2 instance Live Streaming
  8. 8. Blazeclan 4. Content Distribution CloudIT Better8 Cloudfront Streaming Distribution Cloudfront Streaming Distribution Edge Locations Cloudfront  CONTENT DISTRIBUTION Transcoded content, streamed to various Edge Locations using Amazon CloudFront Large Scale Data Transfer & Storage Content Distribution Analytics Content Distribution Content Transcoding Live Media Streaming Corporate Data center Pre- recorded media content Live Media StreamLive Media Encoder File transfer accelerator File transfer accelerat or AWS import / export AWS Gateway Streaming Server on EC2 instance Live Streaming SQS AWS Elastic Transcoder S3 Bucket transcoded files Cloud Front origin AWS Glacier (Archival)
  9. 9. Blazeclan 5. Content Distribution Analytics CloudIT Better9 Amazon Edge Locations now in Mumbai & Chennai Making 42 Edge locations worldwide!!  CLOUDLYTICS – USAGE PATTERN ANALYSIS • Geographical Distribution of Downloads/Streams • Get Streaming Pattern for Video content • Identify Edge Location Traffic & optimize AWS Billing • Improve User Experience by Optimizing Latencies • Identify Popular Downloads & Streams Large Scale Data Transfer & Storage Content Distribution Analytics Content Distribution Content Transcoding Live Media Streaming
  10. 10. Blazeclan Complete Solution Architecture CloudIT Better10 AWS CloudCorporate Data center Pre-recorded media content Live Media Stream Live Media Encoder File transfer accelerator File transfer accelerator AWS import / export AWS Gateway Streaming Server on EC2 instance SQS SQS AWS Elastic Transcoder S3 Bucket transcoded files Cloud Front origin Cloudfront Streaming Distribution Cloudfront Streaming Distribution Live Streaming Cloudlytics – S3 / CloudFront Log analytics Cloudlytics – S3 / CloudFront Log analytics AWS Glacier (Archival) Edge Locations Mobile Devices Gaming Console Web Clients
  11. 11. Blazeclan CloudIT Better11 Solution Stack Benefits  Cloud Advantages: Elastic, Pay as you Go, Scalable, On demand.  Modular Solutions: Almost all solutions can function individually or as a bundle with external(to AWS OR Blazeclan) solutions.  External Provisions: Solution stack equipped with automated scripts & integrated with third party tools.  Faster Time to Market: Ready templates to deploy complete media stack.  Content Distribution Analytics: Using our propriety SaaS product Cloudlytics
  12. 12. Blazeclan 12 CloudIT Better Thankyou www.blazeclan.com Follow Us On : Our Blog : http://blog.blazeclan.com/

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