The business world is changing; customer service involves everyone; connect all your systems and people by using cloud computing and it 4 key benefits i.e. Bespoke; Adaptable; Affordable and Integrated.
C lo u d C o m p u t in g Yo u r B u s in e s s & Yo u r C u s to me rs F o u r T h in g s Yo u N e e d t oW e b in a r p r e s e n t e d b y K nnr o wc Ge e & A d r ia n S win s c o e ; A d ew M W in W e b E n t e r p r is e C o n s u l t a n t s on W ednesday July 18 2012 from the U nited K ingdom th
Agenda• The presenters• The changing business world around us• Why being more customer focused is more important than ever before• What you should be doing about it today• 4 key benefits of cloud computing• Who is WinWeb• Next steps
Andrew McGee• Interim Manager• Business Coach• WinWeb Enterprise Consultant• BT Reseller• LinkedIn Profile… http://uk.linkedin.com/in/mcgeeandrew
Getting the Word Out • We have a great product/service • How do we tell people about it? • How do we reach qualified customers?
A 2010 study by Edelman, a leading independent global PR firm, found where the most trusted information from a company comes from: source: http://www.edelman.com/trust/2010/
Forget About Finding New CustomersAccording to Frederick Reichheld of Bain & Company andauthor of ‘The Ultimate Question’: • Businesses in many industries may lose up to 50% of their customers over a five year period. • Studies have shown it is 6 to 7 times more expensive to acquire a new customer than it is to retain a current customer; and • As little as a 5% increase in customer retention can increase profits by 25 to 95%.
Why do customers leave?Before we can start keeping our customers, we first have to try and understandwhy customers leave. According to work done at theAmerican Society of Quality Control, the main reasons customers leave or stopdoing business or a brand are:
Further, research by RightNow Technologies showed that there is a markeddifference between the reasons that companies think customers leave andwhat their customers actually think.
What Does This Mean?1. It’s not about you (the business), it’s about the customer2. Customer service/care involves everyone in your business not just your customer-service people3. Your relationship with your customers; If you want to develop your relationship with your customer, this may take some time and effort but will involve everyone from sales to accounts to delivery etc.
Connecting all of your systems andyour people:• Finance• CRM• Email• Helpdesk• Customer Service• Marketing• Sales• Operations.....will help build the relationship youhave with your customers.
So, how is this all connected to cloud computing andwhat are the 4 key benefits?
Cloud Computing Helps You Build & Keep Your Customer Base
Four Things You Need to Know1. Affordable… • No contract lock-in; not even for 12 months • Additional users should come at a lower monthly subscription • Cloud computing works on economy of scale2. Integrated… • Needs to incorporate all business functions • Pick ‘n’ Mix today; add more functionality later • All online activities i.e. website; e-shop; blog; social media; VA’s cont’d next page…
Four Things You Need to Know cont’d3. Adaptable… • You will change; your business will change • Scalable solution that can change with you • Doing it once is enough4. Bespoke… • Software is a tool to facilitate more & better business • Cloud computing offers software solutions for all size of business • Software needs to change with your business continuously
W i n W e b Business CloudApps...it’s all about your customers and your team • Established 1994 • Private Limited company • Chairman & Group CEO is Stefan Topfer • Global operations; offices in the UK, USA & Australia • >100,000 registered users • Micro, Small & Enterprise clients e.g. ITV in the UK • 24 x 7 customer service http://www.winweb.com/customers/
T hank Y ou for A ttending T his W ebinar To arrange a personal one-2-one online demonstration of the WinWeb Business Cloud then, please contact either…A d r ia n S win s c o e A n d r e w M c Ge eWinWeb Enterprise Consultant WinWeb Enterprise Consultantadrian.firstname.lastname@example.org email@example.com@adrianswinscoe @mcgeeandrew Call +44 (0)333 577 180 www.winweb.com