Step 5 for FA102D class at Hofstra University

1. BBC Fiction App
Carrie Lones New Media Design IV Spring 2012 Professor Klinkowstein

2. Unmet need: BBC fans desire something to do
related to the shows they watch in the long off-
seasons.
Carrie Lones New Media Design IV Spring 2012 Professor Klinkowstein

3. Description of group
Nearly everyone that likes what I’m considering
BBC Fiction shows (Doctor Who and Sherlock
are among the most popular) is extremely loyal
to the show(s), and enjoys sharing information
among the group.
Carrie Lones New Media Design IV Spring 2012 Professor Klinkowstein

4. Behavior
Reference quotes
and ideas from
shows in everyday
behavior
• Wear and own
items related to the
shows
Carrie Lones New Media Design IV Spring 2012 Professor Klinkowstein

5. Behavior cont.
I found this photo on
a bulletin board in
Dempster Hall – some
others have been
noticed in other
buildings on campus
Carrie Lones New Media Design IV Spring 2012 Professor Klinkowstein

6. Personal Observations
• Most of the fans are very loyal to the shows.
• Extreme users almost have an expectation that
the people they talk to have the same knowledge
about the shows as they do
• Extreme users will try to get others to watch the
shows
• Fans are heavily invested in getting involved in
the shows somehow (showing support for
characters, trying to figure out plot devices,
writing fiction, drawing, etc.).
Carrie Lones New Media Design IV Spring 2012 Professor Klinkowstein

7. Interviews

8. Interview Excerpts
• “The number one thing I dislike about BBC
Fiction is all of the time I spend PINING for all
of these characters that I see for three weeks
out of the year and then spend the rest of the
time pining.” – Aleey
• “In between the seasons there’s nothing to
do, nothing to watch. And when there is, is
little blurbs you can get in the UK and not in
America” - Cyndi
Carrie Lones New Media Design IV Spring 2012 Professor Klinkowstein

9. Three Draft Idea
Forum app – communication between
actors/crew/characters and fans via blogs, separated by show
and whether the blog is cast/crew or characters (see next
slide)
Game app – fans can earn points by posting in the forum,
asking questions on the cast/crew blog, asking questions to
Twitter accounts, and even navigating the site to unlock extra
content on pages.
Fan connectivity – a place to post fan art, fiction, etc.
specifically for BBC shows, and receive feedback from others
Carrie Lones New Media Design IV Spring 2012 Professor Klinkowstein

10. Three Draft Idea
• Blog:
– Based off blog from Sherlock
(http://www.johnwatsonblog.co.uk/), could be for
characters
• Photo/Video Capability:
– Photos of cast, crew. Videos of behind the scenes, as well
as extras (shorts). Links to full videos on iTunes
• Voice Interaction:
– Virtual tours of sets (state room/place)
• Location Awareness
– Two-fold: Merchandise and “Game” – where characters
would be on a map if they were real
Carrie Lones New Media Design IV Spring 2012 Professor Klinkowstein

11. Ideation Session
Carrie Lones New Media Design IV Spring 2012 Professor Klinkowstein

12. Ideation Session
• The desire is to have something to do related
to the shows on BBC while between seasons.
• The app would have multiple functions,
mostly to keep the shows interesting – by
giving novel information - during the off-
season. Interaction would happen
with/between fans via blog Q&A, as well as
fan forums.
• The app is for BBC fans of all ages
Carrie Lones New Media Design IV Spring 2012 Professor Klinkowstein

13. iPad2 Forum App
Pros:
-Different sections and
subsections based on what the
questions are
-Says how many responses there
are per thread
-subscriptions to threads
Cons:
-skips to the end of the
thread in most cases
Carrie Lones New Media Design IV Spring 2012 Professor Klinkowstein

14. Deviant Art App
Pros:
-Favorites Section
-Categories Section easy-to-get through
-Search button
-”Daily Deviations” button – newest posts
-Changeable home screen
Cons:
-Have to log in, though that’s not
necessarily a con
-Have to be very specific if
searching for particular image
Carrie Lones New Media Design IV Spring 2012 Professor Klinkowstein

15. Tumblr App
Pros:
-Good for on-the-go blogging
-not dissimilar to the mobile site
Cons:
-As the site is text with a whole lot of
GIFs, which means a lot of motion, the
app slows down a lot
Carrie Lones New Media Design IV Spring 2012 Professor Klinkowstein

16. Blogger App
Pros:
-Good for on-the-go blogging
-not dissimilar to the mobile
site
Cons:
-keeps you on a particular blog;
confusing format to get to
another one
-assumes you want a new post
-focused on personal
blogs, hard to get to other people’s
Carrie Lones New Media Design IV Spring 2012 Professor Klinkowstein

17. Facebook App
Pros:
-Pull down to update
-constant top bar; hidden
constant side bar
-format similar to site
Cons:
-unable to tag people like you
can on actual site
-FB chat is different app,
unconnected to this one
Carrie Lones New Media Design IV Spring 2012 Professor Klinkowstein

18. Thank you
-the BBC Fiction App Creator
Carrie Lones New Media Design IV Spring 2012 Professor Klinkowstein