Working to a Brief pro-forma (with improvements)


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Working to a Brief pro-forma (with improvements)

  1. 1. Working to a Brief LO1 Name
  2. 2. Contractual Brief Definition A contractual brief is where what the client wants is clearly written down, and the producers need to sign to agree that they will fulfil these requirements. The producers are given a specific time period to complete the task, and for a set fee. Advantages The advantages of a contractual brief are that everything is drawn up in writing, so everything is clear and there should be no confusion. This is also legally binding so if either side breaches the contract then the contract enables the victims to take the other party to court and get justice. Disadvantages Some contracts can be long winded and this may put people off reading all of it and signing it regardless of what is in it. This could cause some confusion and misunderstanding between the client and the producer, and someone may end up agreeing to something that they are unaware of. The contract may not have been written out correctly. There may be contradictions, so if one were to take the other to court there could be complications making them unable to prosecute.
  3. 3. Formal Brief Definition A client produces and gives a media company a brief that tells the company exactly what the client wants from the company and what they want them to do. The brief contains all the essential information for the company to produce the product how the client wants it. Other negotiations and additional information is notified and agreed by the client and company later on. Advantages There is more flexibility and room for changes when a formal brief has been drawn up. There is also more input from the producer, with their experience they can put their own experience into practice by giving ideas to the client that they can decline or accept. Though there is more flexibility, everything is written down clearly so that there is no confusion. Disadvantages The main disadvantage with this formal brief is that it may not always be legally binding and clients may be able to get away with tricking the producer. The producer may not end up getting paid and there is nothing that they can do about it. If there are some parts written and some parts not then the producer or the client may forget some aspects of the project they agreed on that weren’t written down.
  4. 4. Informal Brief Definition This is a verbal agreement between a client and company, nothing is written down and no documents are signed. The client and company discuss and agree on the project and the tasks in hand, but there may not be a deadline set for the producers or there might not be a set fee. Advantages It is more flexible, the company may be able to choose the way they want to run the project and what goes on and what comes of the end product. A informal brief allows the producer creative freedom which is beneficial for them and the client, the producers would stick to what they know best and the quality of the product at the end would be better quality. Disadvantages There is no written formal agreement, so there may be misunderstandings that haven’t been cleared or by either party so the end product may come out incorrect according to the client. It is also not legally binding and there is no evidence. A case couldn’t be taken to court and the client could get away with not paying the company or the producer may not provide the products that they were asked for.
  5. 5. Co-Operative Brief Definition This is where 2 or more companies are hired by the client to work together on one specific project. They have to come together and work everything out collectively to complete the brief. It could involve a photographer collaborating with a graphic designer. Advantages There are more people working on it so there will be more ideas and more perspectives on the project. This will be beneficial to the product. As well as more people working on the project helping idea generation, it may also mean the project is completed faster. Disadvantages The two companies may have very different visions and ideas on how the project should be run and how it should turn out, and if the companies can’t agree then an appease has to be submitted to each company. This can be time consuming and delays the project being completed. Both companies will be fighting over ideas, which could cause conflict between the companies which could prolong the production time or stop it all together.
  6. 6. Negotiated Brief Definition This is where two or more media companies are working on a project but there are conflicting ideas and they don’t agree on the end result. So the negotiation would happen to the brief and the end result would be changed in order to appease the client and the companies working on the brief. The changes that could happen involve visual style, changing content, or changing the product so that it stays within the boundaries of legal obligation. Advantages This ensures that all parties in the project are happy with what they have to do and what they are involved in. The brief will be written out clearly so neither producer will be confused about what they are doing. This means the product will turn out much better as their ideas will not be conflicting anymore. Disadvantages Both parties actually have to agree and be happy with the changes and negotiations before the project can continue and it may take time for parties to decide so there may be delay in the project. They may not be able to agree so this could stop the project all together. The negotiated brief may not allow the producers to work to their strengths, so this could be detrimental to the end product.
  7. 7. Commission Brief Definition This is where a large company hires a smaller, independent to create a specific part of the product for them. This could be a someone like a photographer. The brief is negotiated with the two different companies rather than the client being involved. The product made by the smaller company is then used in the final product. The larger company pay the smaller company as necessary and potentially they are also a part of the final profit that the larger company makes. Advantages Smaller businesses get profit and funding for bigger projects, which keeps people in jobs. Because the small company is providing their skills to the larger company where the large company lacks them, this means the product comes out much better. The large company can focus on their skills and the small company can focus on theirs. Both their strengths combined will make the product the best it can be. Disadvantages Larger companies could under pay the small companies. The small company is still providing the client with something, and so should in the end get a share of the profit. The small company and the large company could end up having creative differences. This could mean that the large company doesn’t end up with what they wanted, and could mean a delay in making the product.
  8. 8. Tender Brief Definition This is where a client publishes what they need made for them. Lots of production companies send in their briefs to the client. The client will then choose which company they want to work with. Advantages This is good for the client, meaning they get a lot of opportunity to be able to view all of the talent and different companies, looking at their skills and styles, being able to compare different companies. The product will end up being best suited for them. Because companies are competing against each other they will try much harder to impress the client so they get the job and get paid, which will mean a better outcome. Disadvantages If the client is not very well known, if the client didn’t advertise enough or just people didn’t see the advertisement then not many companies will apply. This could mean that the project is left up to someone who the client didn’t necessarily think was best suited to them, but they had to go with them anyway. Also the client may have no experience with a certain company so they don’t know whether the company produces quality work or the exact outcome they want.
  9. 9. Competition Brief Definition A brief is put out to companies to participate in like a competition, then each company completes the brief and then each finished product is judged by the client and the one the client likes the best is awarded to have that product published. These briefs are usually free to enter competitions, and the client have to pay the winning company. Advantages The advantages of this is that there will be quite a lot of different companies competing and sending in their product so their will be a lot of different variety and differences in styles that will range across each companies product. It is better than just a normal brief as the client gets to pick their favourite product rather than favourite brief which may not live up to the standards that they were expecting. Disadvantages The disadvantages of this is that the companies may not enter the competition especially if there is an entry fee and difficult requirements to meet, or if the companies don’t think the prize money is worth all the effort. It could be damaging for companies to apply, have to pay and not end up winning the prize money as they could lose a lot of money on materials for making the product for the client.
  10. 10. My Brief Which type of brief is being used in the recipe card project? Explain your response. The type of brief we have been given for this project is a Formal brief. A Formal brief means that the brief is written for the client including basic information about what they would like done, though unlike a Contractual brief nothing is signed and there is much more discussion between client and producer about what they would like. I think that the brief for this project is Formal as nothing has been signed, though a rough idea about what the client would like has been written down.
  11. 11. Reading the Brief Why is important to thoroughly read your brief? It is important to thoroughly read the brief to make sure that you are capable of completing the project asked of you, and in the time scale required. By reading it thoroughly and checking the brief for aspects that you may struggle with you can then either negotiate with the client to come to a more suitable agreement, or back out of doing the project all together to avoid wasting money on completing the project when the client may not be completely happy with it and will not pay for it. If the brief is competition brief then reading the brief thoroughly making sure that you are doing exactly what the client has asked, to give you the best chance at beating the competition and getting your services paid for. If the brief is contractual reading it thoroughly can prevent any chance of legal issues. It means that both the client and the producer know exactly what they are getting into and they know when one side is not living up to the agreement.
  12. 12. Reading the Brief What is the nature of the Vegetarian Recipe Cards brief? The client has asked us in the brief to create imaginative recipe cards for them. We are not requited to come up with the recipes ourselves, and we also don’t need to take the pictures ourselves but we can if we would like. Though all the images used need to be high quality. What is the demand of the Vegetarian Recipe Cards brief? The brief demands that we have 9 weeks to complete the project. We need to complete 8 different cards that have a theme so you can tell that they are a set. All the cards should have a front and back. All recipes must be vegetarian, some vegan. Its ask us to use metric rather than imperial measurements. We should also use measurement abbreviations, and put a space between the number and the measurement. On our cards we have been asked to include the serving number, preparation time, cooking time and vegan/vegetarian suitability at the start of the recipe. Method points should be numbered but not the ingredients.
  13. 13. Negotiating a Brief Why is it important to discuss the brief with your client prior to production? It is important to discuss the brief with the client prior to starting the project to check with them that you have understood the brief correctly. It may cost the company a lot to complete the project and find out it was wrong all along. It is also important to raise any concerns you may have about time or anything else, to see if the client can make any adjustments for you. It is also important to get more detail on the brief if it is contractual or formal. Especially if it contractual as understanding the brief fully could prevent legal action being taken against you. By talking face to face with the client they are able to go into more detail on the things asked in the brief so you can have a clearer understanding of what they would like.
  14. 14. Negotiating a Brief What are the advantages and disadvantages of employing discretion with a brief? Discretion means to do something slightly different from what the brief says, such as using a different type of paper or using a different layout to what they wanted. An advantage of this is that you may be able to cut corners to make the project cheaper for the company. It also allows you some creative freedom, enabling you to add your own creative stamp onto the product. If the producer decides to change some aspects of the product to fit in with their strengths, it will improve the outcome of the product at the end. Though a major disadvantage is that the client may no longer want to use your product, and then the producer doesn’t get paid at all. If the producer ends up not getting paid for producing the product they could lose a lot of money, and this could seriously damage the company. If the brief was contractual then legal action may be taken against the producer for not sticking to the brief that they had agreed to.
  15. 15. Negotiating a Brief Are there any potential legal/ethical/regulatory issues with the Vegetarian Society brief’s proposed product? As all their products aim to be animal and environmentally friendly there should not be any ethical cases. The card to print on must be 100% recycled, the ink must be vegetable ink and all the food must be vegetarian and vegan. However one slight issue that could come up is with laminating. They said they would prefer the laminate to be biodegradable though it is expensive so that may not be possible. When using there logo I will have the clients full permission so that I no copyright issues will come up. There are some laws that suggest companies do not give out misleading information which may undermine the progress made towards encouraging a healthy lifestyle to the public. These laws restrict companies from advertising unhealthy food. We are able to avoid these laws by making sure we do not make any claims about the health benefits of our recipes that are not true.
  16. 16. Negotiating a Brief Amendments you have considered to; The Product For the finished product I think I will stick to all of the requirements given in the brief. The brief allows us a lot of creative freedom and I do not feel like changing any of the requirements on the product written in the brief would benefit me or the product in any way. The Budget In the brief it suggests that the price of biodegradable laminate is very high, so it would be useful if we could find an alternative or a solution to it to save money. The Conditions The main condition is that we get the product finished within a 9 week time scale. I would not conceder changing that because I think that 9 weeks is very reasonable, and enough time to get it finished.
  17. 17. Opportunities What opportunities could this brief allow you to explore? Be specific with your responses. This brief is quite different to others you have come across and offers lots of new experiences. Check the unit overview to help you with this. Self Development I will learn much more about team work and communication skills from working on this project. It will help me to gain confidence in my abilities as a graphic designer or a photographer. Learning new skills I will learn how to use software on the computer that I have never used before. I may learn some more about cooking if I decide to cook the food myself to take pictures of it. I will also be able to develop my skills in photography further. Multi-skilling In previous project we have only focused on one area such as photography or graphic design. During this project we will look at all kinds of areas, including cooking, photography, graphic design and writing. Me and my partner will split up the responsibilities between us allowing us to experience as many things as possible. Contributing to a brief I will have the opportunity to contribute my ideas to the project as well as working with the clients needs. This projects allows me some creative freedom. We will be able to choose the recipes, the theme and any other aspects of the cards.