I know that I am talking to group of very busy people – successful in your business however it feels like a huge wave of online and connectivity descended into our worlds you feel like you are meant to be an expert in your field and able to juggle the flood of information on the internet while marketing your business to attract more customers – PHEW ! I’m exhausted – are you?
I know what wakes you up at 2am in the morning because I have listened to hundreds of people over the past 17 years that I have been in the “technology” game say the same thing – “things are moving too fast”
Relax ! While being a presentation about new technology I am going to talk about an old fashioned concept familiar to you all SALES and REVENUE ! I guarantee by the end of this presentation you will have learned a way to market your business online in 15 mins. per day after all when the work is coming in it does make the rest of our lives a lot easier.
Time is the biggest barrier to entry – that plus
In order to be successful online you need to have a plan.
Book the time in your diary for marketing activities like an appointment if you were going to see a client – get a paper calendar and a pen and paper
Step One – get offline – yes - – turn off your computer and phone.
Think and write down what is going on in and around your business
What events are happening in the world and how do they relate to your industry and business?
What happens in Ireland specifically
What is happening in your industry and how does it relate to your business?
What happens in your business every year – conferences / meetings?
Community - Your staff & your clients birthdays, events conferences?
Create content - Whitepapers,ebooks & videos
Choose your preferred social media platforms and the ones that are right for your business.
Choose the role each channel with play – will you broadcast, is it for two-way communication?
Now you can populate the tweets/udpates – create a different update for each platform.
Automation tools like buffer and hootsuite
Keep on top through apps
When engaging with people online.
Every month look back at the figures – drop what is not working do more of what is – do this at the same time you are doing your marketing for the next two months.
Imagine if you booked this time in your diary and worked on your digital media strategy each month, engaged automation tools and monitored engagement through apps – and you did this consistently for a year - you will open doors and attract new business which strengthening existing relationships too.
How to market your business online in under 15 minutes per day
How to Successfully Market yourbusiness online in less than 15 minutesper day.