<ul><li>Social Media  . . . Digital Media  </li></ul><ul><li>Explore </li></ul><ul><li>by </li></ul><ul><li>Clodagh S.Higg...
Where are we all at online? [email_address]
<ul><li>Get Focused Consulting Pty Ltd </li></ul>[email_address] We connect you and your organisation with the people you ...
[email_address] A bit about me . . .
<ul><li>Contacting me . . . . </li></ul><ul><li>Email - clodagh@getfocusedconsulting.com.au </li></ul><ul><li>Skype - clod...
<ul><li>So what is Social Media and why should I embrace it? </li></ul>[email_address] Social Media is an “umbrella term  ...
<ul><li>2/3’s of the global internet population visit social platforms </li></ul>[email_address] why you should care is be...
<ul><li>Visiting social sites is now the 4 th  most popular </li></ul><ul><li>online activity – ahead of personal email. <...
<ul><li>Social Media is like Word of Mouth – except on Steroids  - word spreads to many people – very quickly  </li></ul>[...
<ul><li>This simple premise is to create two – way communication between you, your company, your existing clients and your...
Traditional Marketing [email_address]
How are we tuning out these messages? [email_address]
[email_address] Think . . . Attract not Force
<ul><li>Inbound Education  – Learning about your industry and other industries </li></ul><ul><li>Outbound Education  – Tea...
<ul><li>Specials  – Giving Social Media followers discounts on products or services </li></ul><ul><li>Recruitment  – Findi...
Handling Negative Comments <ul><li>Embrace them . . .  Offline  </li></ul>[email_address]
Dunbars Relationship <ul><li>150 </li></ul>[email_address]
[email_address] What would be the ideal outcome you would like to achieve as a direct result of implementing your social m...
Why is Google important for your online marketing efforts to be successful? <ul><li>65% of Australians go to google for on...
<ul><li>The Good, the Bad  . . . and the Ugly ! </li></ul>[email_address] The last thing you write could be the first thin...
[email_address]
[email_address]
[email_address] So . . .?
[email_address] . . . Don’t Bark !
What is a blog? <ul><li>A blog is a website in which items are posted on a regular basis and displayed in reverse chronolo...
[email_address]
A great blog in Action [email_address] Interesting information, company insight 1 st  on Google Search results (for their ...
5 Tips for Successful Blogging*  [email_address] <ul><li>Talk, don’t sell   </li></ul><ul><li>Post often and be interestin...
How to start . . . <ul><li>Do a search for blogs in your industry  </li></ul><ul><li>http://blogsearch.google.com/ </li></...
What is Twitter?  http://www.twitter.com <ul><li>Twitter is a free social networking and micro-blogging service that allow...
[email_address]
Café Doubles Clientele & increases Profits within months with Twitter [email_address] Using  Wifi Twitter Elite Tweet Ups ...
[email_address] Teaching 20 Actors Social Media for 6 weeks
How to start . . .  <ul><li>Open a Twitter account </li></ul><ul><li>Find out whole the major twitter players are in your ...
What is YouTube? http://www.youtube.com <ul><li>YouTube is a video sharing website on which users can upload and share vid...
YouTube <ul><li>It’s like having your own tv station for your business </li></ul><ul><li>Over 100,000,000 videos watched o...
[email_address] Example for Personal Trainers . . .  Create your own video Get on the front page of Google !
Action <ul><li>Open a free google account and create your own You Tube Channel for your business. </li></ul>[email_address]
<ul><li>Rule #1 – Listen  </li></ul><ul><li>Action - Set up Google alerts –  www.google.com/alerts   </li></ul><ul><li>Twe...
<ul><li>Rule # 2 – Engage </li></ul><ul><li>Action - Answer Questions on Twitter </li></ul><ul><li>Post valuable comments ...
<ul><li>Rule # 3 – Measure </li></ul><ul><li>Action - Set up Google Analytics on your website </li></ul><ul><li>Analyse Se...
Additional Actions in Creating your Social Media Strategy <ul><li>Rule #3 – Measure  </li></ul><ul><li>Sentiment –  www.so...
Bringing it all together . . . Simply! [email_address] Your Blog
Small Business Owners Who Successfully Use Social Media <ul><li>1. Commit weekly resources of time and budget. </li></ul><...
Small Business Owners Who Successfully Use Social Media <ul><li>6. Set clear expectations for customers regarding frequenc...
<ul><li>Have the knowledge, time and resources to do this yourself? Great !  </li></ul><ul><li>If not . . . </li></ul><ul>...
[email_address] Social Media is a journey, not a destination,  enjoy what becomes of your participation.
<ul><li>Special Thank you to . . .  </li></ul><ul><li>Hubspot </li></ul><ul><li>Slideshare </li></ul><ul><li>Google </li><...
[email_address] See you Online !
Upcoming SlideShare
Loading in …5
×

Clodagh Higgins | Get Focused for WISE July 2010

798 views

Published on

First part of three presentations with @laroo and @helencrozier - Explore, Engage and Enjoy Social Media for business today - presented on the 27th of July 2010 in Mosman, Australia.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
798
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Authoring a blog, maintaining it or adding an article to an existing blog is called “blogging”. Individual articles are called “blog posts,” “posts” or “entries”. A person who posts these entries is called a “blogger”. A blog comprises of text, images, videos and links to other web pages. Generally blogs use a conversational style of documentation. Often they focus on an “area of interest”. Because the information in a blog is updated regularly when google sees that new content is being posted on your website it views this as more favourable than other sites which are not maintained often and so you can improve your rankings and get found more easily by your potential clients
  • Users, can set up a profile and update their status using Tweets and the user’s subscribers or ‘followers’ will be informed of the tweet. The user can also become a follower of other users by finding their profile and clicking on ‘follow’. Depending on privacy settings, a user can restrict tweet deliveries to certain followers such as their network of friends. Other features include uploading photos from mobile, sending private message and more.
  • Clodagh Higgins | Get Focused for WISE July 2010

    1. 1. <ul><li>Social Media . . . Digital Media </li></ul><ul><li>Explore </li></ul><ul><li>by </li></ul><ul><li>Clodagh S.Higgins </li></ul><ul><li>Inbound Marketing & Social Media Strategist </li></ul>[email_address]
    2. 2. Where are we all at online? [email_address]
    3. 3. <ul><li>Get Focused Consulting Pty Ltd </li></ul>[email_address] We connect you and your organisation with the people you want to reach, online! http://www.getfocusedconsulting.com.au
    4. 4. [email_address] A bit about me . . .
    5. 5. <ul><li>Contacting me . . . . </li></ul><ul><li>Email - clodagh@getfocusedconsulting.com.au </li></ul><ul><li>Skype - clodaghshiggins </li></ul><ul><li>Twitter - @clodaghhiggins </li></ul><ul><li>Linkedin - http://au.linkedin.com/in/clodaghhiggins </li></ul><ul><li>Phone - 0416 817 473 </li></ul><ul><li>No Voicemail </li></ul>[email_address]
    6. 6. <ul><li>So what is Social Media and why should I embrace it? </li></ul>[email_address] Social Media is an “umbrella term that defines the various activities that integrate technology, Social interaction and the construction of words, Pictures, videos and audio”* *according to wikipedia
    7. 7. <ul><li>2/3’s of the global internet population visit social platforms </li></ul>[email_address] why you should care is because . . .
    8. 8. <ul><li>Visiting social sites is now the 4 th most popular </li></ul><ul><li>online activity – ahead of personal email. </li></ul>[email_address]
    9. 9. <ul><li>Social Media is like Word of Mouth – except on Steroids - word spreads to many people – very quickly </li></ul>[email_address]
    10. 10. <ul><li>This simple premise is to create two – way communication between you, your company, your existing clients and your potential clients. </li></ul>[email_address]
    11. 11. Traditional Marketing [email_address]
    12. 12. How are we tuning out these messages? [email_address]
    13. 13. [email_address] Think . . . Attract not Force
    14. 14. <ul><li>Inbound Education – Learning about your industry and other industries </li></ul><ul><li>Outbound Education – Teaching your prospective clients about new topics </li></ul><ul><li>Creating connections with industry peers </li></ul><ul><li>Customer Experience – Positive Conversations and Negative Feedback </li></ul><ul><li>Competitions - Offering special promotions to Social Media Followers </li></ul>[email_address] How can Social Media be useful in your Business.
    15. 15. <ul><li>Specials – Giving Social Media followers discounts on products or services </li></ul><ul><li>Recruitment – Finding Talent for your company </li></ul><ul><li>Public Relations – Self Promotion and handling negative PR </li></ul><ul><li>Market Research – Before you launch new products / services </li></ul><ul><li>Inbound Marketing – Attracting new clients to your website/business </li></ul>[email_address] How can Social Media be useful in your Business.
    16. 16. Handling Negative Comments <ul><li>Embrace them . . . Offline </li></ul>[email_address]
    17. 17. Dunbars Relationship <ul><li>150 </li></ul>[email_address]
    18. 18. [email_address] What would be the ideal outcome you would like to achieve as a direct result of implementing your social media strategy? Write these down . . . 2 - 3 maximum. Objectives . . .
    19. 19. Why is Google important for your online marketing efforts to be successful? <ul><li>65% of Australians go to google for online searches when they want more information about products and services </li></ul><ul><li>Make it easy for those people to find your business online. </li></ul>[email_address]
    20. 20. <ul><li>The Good, the Bad . . . and the Ugly ! </li></ul>[email_address] The last thing you write could be the first thing somebody reads ! Hey Hey back on the TV . . . Twitter. Remember . . . Context especially Sarcasim.
    21. 21. [email_address]
    22. 22. [email_address]
    23. 23. [email_address] So . . .?
    24. 24. [email_address] . . . Don’t Bark !
    25. 25. What is a blog? <ul><li>A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog. </li></ul>[email_address]
    26. 26. [email_address]
    27. 27. A great blog in Action [email_address] Interesting information, company insight 1 st on Google Search results (for their company name) working on higher ranking for general related searches Profiling different channels A blog with latest news utilising different mediums (e.g. video)
    28. 28. 5 Tips for Successful Blogging* [email_address] <ul><li>Talk, don’t sell </li></ul><ul><li>Post often and be interesting </li></ul><ul><li>Write on issues you know and care about </li></ul><ul><li>Blogging saves money but costs time </li></ul><ul><li>You get smarter by listening to what people tell you </li></ul>*From the Naked Conversation
    29. 29. How to start . . . <ul><li>Do a search for blogs in your industry </li></ul><ul><li>http://blogsearch.google.com/ </li></ul><ul><li>Write down what you like about them and what you could do better. </li></ul><ul><li>Get your web designer to set up a blog with RSS Feed on your website. </li></ul>[email_address]
    30. 30. What is Twitter? http://www.twitter.com <ul><li>Twitter is a free social networking and micro-blogging service that allows users to send/upload messages known as ‘tweets’ – text-based posts only allowing 140 characters to be displayed on a profile. </li></ul>[email_address]
    31. 31. [email_address]
    32. 32. Café Doubles Clientele & increases Profits within months with Twitter [email_address] Using Wifi Twitter Elite Tweet Ups Online ordering
    33. 33. [email_address] Teaching 20 Actors Social Media for 6 weeks
    34. 34. How to start . . . <ul><li>Open a Twitter account </li></ul><ul><li>Find out whole the major twitter players are in your industry and follow them </li></ul>[email_address]
    35. 35. What is YouTube? http://www.youtube.com <ul><li>YouTube is a video sharing website on which users can upload and share videos </li></ul><ul><li>It is now the largest search engine in the world meaning now people go to you tube to see videos about things they are looking for instead of reading text. </li></ul>[email_address]
    36. 36. YouTube <ul><li>It’s like having your own tv station for your business </li></ul><ul><li>Over 100,000,000 videos watched on YouTube every day ! </li></ul>[email_address] My Business TV
    37. 37. [email_address] Example for Personal Trainers . . . Create your own video Get on the front page of Google !
    38. 38. Action <ul><li>Open a free google account and create your own You Tube Channel for your business. </li></ul>[email_address]
    39. 39. <ul><li>Rule #1 – Listen </li></ul><ul><li>Action - Set up Google alerts – www.google.com/alerts </li></ul><ul><li>Tweet Deck – create searches and lists </li></ul><ul><li>Social Mentions – were are your tribes? </li></ul><ul><li>RSS Subscriptions (in Google Reader) </li></ul>[email_address] Basic Rules of an effective Social Media Strategy
    40. 40. <ul><li>Rule # 2 – Engage </li></ul><ul><li>Action - Answer Questions on Twitter </li></ul><ul><li>Post valuable comments on relevant blogs </li></ul><ul><li>Ask questions on your blog </li></ul><ul><li>Search for conversations about your industry on Twitter </li></ul><ul><li>Look at competitors videos on You Tube </li></ul>[email_address] Basic Rules of an effective Social Media Strategy
    41. 41. <ul><li>Rule # 3 – Measure </li></ul><ul><li>Action - Set up Google Analytics on your website </li></ul><ul><li>Analyse Sentiment – www.socialmention.com </li></ul><ul><li>Return on Influence NOT Return on Investment </li></ul><ul><li>Re-Tweets – What topics are hot </li></ul><ul><li>Conversions – They should be going up! </li></ul>[email_address] Basic Rules of an effective Social Media Strategy
    42. 42. Additional Actions in Creating your Social Media Strategy <ul><li>Rule #3 – Measure </li></ul><ul><li>Sentiment – www.socialmention.com </li></ul><ul><li>Return on Influence </li></ul><ul><li>Re-Tweets </li></ul><ul><li>Conversions </li></ul>[email_address]
    43. 43. Bringing it all together . . . Simply! [email_address] Your Blog
    44. 44. Small Business Owners Who Successfully Use Social Media <ul><li>1. Commit weekly resources of time and budget. </li></ul><ul><li>2. Understand that social media activity will have an impact on business results. </li></ul><ul><li>3. Regularly generate content using blogs, Twitter, Face book or other social platforms. </li></ul><ul><li>4. Don’t try to do use every platform, instead focusing time and resources on the social media channels that drive the best results for their business. </li></ul><ul><li>5. Use social media to drive participation in offline events . </li></ul>[email_address]
    45. 45. Small Business Owners Who Successfully Use Social Media <ul><li>6. Set clear expectations for customers regarding frequency and types of social media interactions their company is willing to provide. </li></ul><ul><li>7. Leverage social media to position their company as an industry expert. </li></ul><ul><li>8. Provide clear calls-to-action and opportunities to generate leads. </li></ul><ul><li>9. Use information and data from social media to drive overall business strategy. </li></ul><ul><li>10. Balance paid and organic search engine traffic. </li></ul>[email_address]
    46. 46. <ul><li>Have the knowledge, time and resources to do this yourself? Great ! </li></ul><ul><li>If not . . . </li></ul><ul><li>Hire or outsource a specialist and get your Online Social Media Strategy happening today! </li></ul>[email_address]
    47. 47. [email_address] Social Media is a journey, not a destination, enjoy what becomes of your participation.
    48. 48. <ul><li>Special Thank you to . . . </li></ul><ul><li>Hubspot </li></ul><ul><li>Slideshare </li></ul><ul><li>Google </li></ul><ul><li>Ed Dale </li></ul><ul><li>For making this presentation possible </li></ul>[email_address]
    49. 49. [email_address] See you Online !

    ×