John Flamson: The Culture Campus and its implications for Graduate employment

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John Flamson: The Culture Campus and its implications for Graduate employment. Slides from the University of Liverpool Learning and Teaching Conference 2009.

This session will

* Outline the University’s interface with the arts and cultural sector – Culture Campus; bi-lateral links with arts/cultural organisations and umbrella bodies; links with the City Council; NWCO and Impacts 08
* Refer to the types of jobs coming up in the sector.
* Encourage University students to engage with the sector as audience, volunteers, placements and potential recruits.

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John Flamson: The Culture Campus and its implications for Graduate employment

  1. 1. CULTURE CAMPUSand its implications for graduate employment<br />‘<br />
  2. 2. CULTURE SCENEThe Players<br /><ul><li>Funders
  3. 3. Liverpool City Council
  4. 4. Culture Collective
  5. 5. Umbrella organisations
  6. 6. Individual organisations
  7. 7. Education</li></ul>‘<br />
  8. 8. CULTURE SCENEThe Sub-sectors<br /><ul><li>Visual arts
  9. 9. Performing arts
  10. 10. Heritage
  11. 11. Music production
  12. 12. Moving image
  13. 13. Creative digital</li></ul>‘<br />
  14. 14. CULTURE CAMPUSWhat is it?<br /><ul><li>Membership – HEIs and LARC (part)
  15. 15. Leadership group/network
  16. 16. Meeting point for ideas
  17. 17. Convener
  18. 18. Prompter for research
  19. 19. Broker of initiatives</li></ul>‘<br />
  20. 20. UNIVERITYinterface with the arts & culture sector<br /><ul><li>Civic university – members and sponsors
  21. 21. Member of Culture Campus
  22. 22. Runs NW Culture Observatory
  23. 23. Runs Impacts 08
  24. 24. Strategic review
  25. 25. Considering a new Institute
  26. 26. Students and staff as consumers/producers of culture
  27. 27. Arts venue</li></ul>‘<br />
  28. 28. ARTS & CULTURE SECTORHow important is it?<br /><ul><li>Government policies
  29. 29. Impacts 08 work
  30. 30. Recent survey of LARC
  31. 31. Other evidence
  32. 32. Enterprise = culture
  33. 33. Culture = enterprise</li></ul>‘<br />
  34. 34. ARTS & CULTURE SECTOROpportunities<br /><ul><li>Rich experience – part of the audience
  35. 35. Volunteering
  36. 36. Short term placements
  37. 37. Longer term internships
  38. 38. Research/joint PhDs
  39. 39. Jobs</li></ul>‘<br />
  40. 40. ARTS & CULTURE SECTORType of work needed<br /><ul><li>Time-limited versus permanent
  41. 41. Project focused
  42. 42. General management
  43. 43. Marketing and sales: audience development
  44. 44. Community outreach/partnerships
  45. 45. Creative production</li></ul>‘<br />
  46. 46. THE UNIVERSITYWhat should it do?<br /><ul><li>Open up the campus to the sector
  47. 47. Have bi-lateral discussions with the key players
  48. 48. Support through memberships/sponsorships
  49. 49. Stimulate demand from the sector
  50. 50. Organise research collaborations
  51. 51. Create an arts & culture placements programme</li></ul>‘<br />
  52. 52. “…more lively, innovative and modern…”<br />STUDENTSWhat do they think?<br />46% agree that Liverpool has lots of arts and cultural activities<br />“The city has a richer cultural background, a good history and renowned art scene”<br />“Liverpool is a unique city with its own culture”<br />“…more diverse. More accessible. More enjoyable...”<br />
  53. 53. STUDENTSWhat do they think?<br />8% agree that the University campus has lots of arts and cultural activities<br />54% agree that taking part in extra-curricular arts and cultural activities is important to them <br />60% have not attended any arts / cultural events on campus<br />More than half say they would get more involved in arts and cultural activities if there were more on campus <br />Nearly 9 in 10 would like to be more involved in arts and cultural activities<br />
  54. 54. STUDENTSWhat should they do?<br /><ul><li>Attend events/visit arts venues in the City
  55. 55. Organise arts & cultural events on the campus
  56. 56. Invite the big players to come to the Campus
  57. 57. Express interest in placements
  58. 58. Identify research possibilities
  59. 59. Think and behave creatively!!</li></ul>‘<br />
  60. 60. CLOSING THOUGHT<br />Learning is what you remember, long after you have forgotten the education you had!<br />‘<br />

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