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How to use PR and the Media to get More Exposure for Your Counselling Business


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Clinton Power, founder of shares how to use PR and the media to get more exposure for your counselling or psychotherapy practice.

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How to use PR and the Media to get More Exposure for Your Counselling Business

  1. 1. How to Use PR and the Media to Get More Exposure for Your Counselling Practice Hosted by Clinton Power, Founder of COPYRIGHT © 2013
  2. 2. What is PR? COPYRIGHT © 2013
  3. 3. A Typical PR Strategy COPYRIGHT © 2013 •Where do you start? •Who are you target audiences and how do you find them? •What are your tactics to connect with them?
  4. 4. Where do you start? COPYRIGHT © 2013 •What are you trying to achieve? •What is the result you want? •What are you trying to communicate?
  5. 5. Your target audience COPYRIGHT © 2013 •Who are they and where do they hang out? •What type of media do they consume? •What do they watch, listen to or read? •Where are they online?
  6. 6. What’s newsworthy? COPYRIGHT © 2013
  7. 7. For general news COPYRIGHT © 2013 •Timing •Significance •Proximity •Prominence •Human interest
  8. 8. Media angles COPYRIGHT © 2013 •Interesting psychology stats •Human interest relating to mental health •Addition of new staff members to your practice •Important business milestones in your company •Evergreen mental health stories that are always relevant
  9. 9. To make the news… COPYRIGHT © 2013 •Read the news- world and local •Read psychotherapy and counselling journals •Follow the media in general
  10. 10. Media pitch •A specific idea that you ‘pitch’ to a journalist •Be targeted and have an interesting angle •Make it personal COPYRIGHT © 2013
  11. 11. Media channels COPYRIGHT © 2013 •Newspapers •Radio •TV •Online magazines •Blogger
  12. 12. Media releases COPYRIGHT © 2013
  13. 13. Media interviews COPYRIGHT © 2013
  14. 14. Editorials COPYRIGHT © 2013 •What is an editorial? •Why do them?
  15. 15. Public speaking COPYRIGHT © 2013
  16. 16. Online PR COPYRIGHT © 2013
  17. 17. Blogs COPYRIGHT © 2013
  18. 18. Social Media COPYRIGHT © 2013
  19. 19. Summary COPYRIGHT © 2013 •Always think about your strategy •Follow the golden rules of PR •Check out these resources: • • •
  20. 20. Marketing Q & A COPYRIGHT © 2013