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How to use PR and the Media to get More Exposure for Your Counselling Business

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Clinton Power, founder of www.AustraliaCounselling.com.au shares how to use PR and the media to get more exposure for your counselling or psychotherapy practice.

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How to use PR and the Media to get More Exposure for Your Counselling Business

  1. 1. How to Use PR and the Media to Get More Exposure for Your Counselling Practice Hosted by Clinton Power, Founder of www.AustraliaCounselling.com.au www.AustraliaCounselling.com.au COPYRIGHT © 2013
  2. 2. What is PR? www.AustraliaCounselling.com.au COPYRIGHT © 2013
  3. 3. A Typical PR Strategy www.AustraliaCounselling.com.au COPYRIGHT © 2013 •Where do you start? •Who are you target audiences and how do you find them? •What are your tactics to connect with them?
  4. 4. Where do you start? www.AustraliaCounselling.com.au COPYRIGHT © 2013 •What are you trying to achieve? •What is the result you want? •What are you trying to communicate?
  5. 5. Your target audience www.AustraliaCounselling.com.au COPYRIGHT © 2013 •Who are they and where do they hang out? •What type of media do they consume? •What do they watch, listen to or read? •Where are they online?
  6. 6. What’s newsworthy? www.AustraliaCounselling.com.au COPYRIGHT © 2013
  7. 7. For general news www.AustraliaCounselling.com.au COPYRIGHT © 2013 •Timing •Significance •Proximity •Prominence •Human interest
  8. 8. Media angles www.AustraliaCounselling.com.au COPYRIGHT © 2013 •Interesting psychology stats •Human interest relating to mental health •Addition of new staff members to your practice •Important business milestones in your company •Evergreen mental health stories that are always relevant
  9. 9. To make the news… www.AustraliaCounselling.com.au COPYRIGHT © 2013 •Read the news- world and local •Read psychotherapy and counselling journals •Follow the media in general
  10. 10. Media pitch •A specific idea that you ‘pitch’ to a journalist •Be targeted and have an interesting angle •Make it personal www.AustraliaCounselling.com.au COPYRIGHT © 2013
  11. 11. Media channels www.AustraliaCounselling.com.au COPYRIGHT © 2013 •Newspapers •Radio •TV •Online magazines •Blogger
  12. 12. Media releases www.AustraliaCounselling.com.au COPYRIGHT © 2013
  13. 13. Media interviews www.AustraliaCounselling.com.au COPYRIGHT © 2013
  14. 14. Editorials www.AustraliaCounselling.com.au COPYRIGHT © 2013 •What is an editorial? •Why do them?
  15. 15. Public speaking www.AustraliaCounselling.com.au COPYRIGHT © 2013
  16. 16. Online PR www.AustraliaCounselling.com.au COPYRIGHT © 2013
  17. 17. Blogs www.AustraliaCounselling.com.au COPYRIGHT © 2013
  18. 18. Social Media www.AustraliaCounselling.com.au COPYRIGHT © 2013
  19. 19. Summary www.AustraliaCounselling.com.au COPYRIGHT © 2013 •Always think about your strategy •Follow the golden rules of PR •Check out these resources: •Cpcommunications.com.au •Publicrelationssydney.com.au •Sourcebottle.com.au
  20. 20. Marketing Q & A www.AustraliaCounselling.com.au COPYRIGHT © 2013

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