Why Is My SEO Campaign Failing?


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Have you been trying to do SEO on your own and you’re not getting the results you’d hoped for? Maybe you’ve hired someone to help you and they are not living up to their promises.

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Why Is My SEO Campaign Failing?

  1. 1. Why Is My SEO Campaign Failing? ©2011, Oracle Digital
  2. 2. Have you been trying to do SEO on your own and you’re not getting the results you’d hopedfor? Maybe you’ve hired someone to help you and they are not living up to their promises. Itcan be very frustrating to invest time and / or money to grow your business and not see theresults you wanted. Regardless of why the SEO campaign isn’t working, it’s never too late toturn things around. Don’t give up on search engine optimisation. Done right, it is the best wayto boost the success of your website.Resurrect Your Failing SEO CampaignHire a new SEO company. (Hint: Oracle Digital offers free consultations. Talk to us and we willlet you know what we can do to help you). Not all SEO companies are created equal and ifyou’re trying to do it on your own, the job might simply be too big for you to do whileconcurrently building your business. Hiring the company who uses a customised approachrather than a one size fits all SEO solution, makes all the difference in the world. Investing inSEO could bring you a huge return on your investment.Here are some of the areas we will look at for you and some of the areas that, if neglected orworked the right way, could be hurting you.Web DesignYour current web design could be a road block to your success. This could be the case bothfrom an SEO perspective as well as from a conversion standpoint. Things like Flash could behampering your SEO. Your design might also turn off potential customers for other reasons,such as page size, load time, colours, or fonts. Slight tweaks may make all the difference in theworld. In some cases an overhaul might be in order.©2011, Oracle Digital Page | 1
  3. 3. Keyword ResearchWhen you focus on keywords, the backbone of SEO, you need to focus on the right keywords.This will impact you from a search standpoint (being found for phrases that your targetcustomers are looking for) and from a competitive standpoint. Some phrases are so dominatedthat it’s a waste of time and resources to attempt to rank for them. The right keyword strategyis vital to your success.On Page SEOSEO has to be done on every single page of your website. It’s not enough to simply optimiseeach page for the same thing, either. You need a multifaceted strategy with depth that helpssearch engines see what each page is about so that you can be accurately ranked.Off Page SEOThings that happen ‘off’ your site can greatly impact that site. An off page SEO strategy is a keyelement of success.Paid AdvertisingPay per click and other paid advertising campaigns aren’t always necessary and some websiteowners shy away from them because they cost money but the right approach could result insomething very profitable. And beyond that, pay per click campaigns can help you dominatesearch engine results pages. By having a paid ad and a listing near the top of the search engineresults pages, you could increase your traffic rate in a big way. And other paid advertisingmethods could also help you with branding and traffic acquisition as well. A good SEO companywill look at many options to help you devise a solid traffic acquisition strategy.©2011, Oracle Digital Page | 2
  4. 4. BloggingIf you’re not blogging, you are missing out on great opportunities to improve your searchengine optimisation as well as to build credibility and authority in your niche. Blogs help youdemonstrate your expertise and they help you talk to your customers while converting newvisitors into new and referring customers. If your SEO strategy doesn’t already include blogging,it should. If it does and it hasn’t been working, maybe you need some expert advice to help youoptimise your blogging efforts.Video MarketingVideos can make a huge splash on the internet. They can be used in both an on page and offpage SEO efforts and can help you overcome buyer objections as well as help you demonstrateyour professionalism. Videos can help you connect with more people. Adding video marketing toyour online marketing strategy is something you should consider.Permission Based MarketingAre you taking full advantage of the traffic that arrives on your website? Not everyone willconvert into a buyer when they visit your site for the first time but if you don’t take measures toattempt to convert them, you are, in essence, leaving money on the table. Beyond optimisingyour pages so that people arrive, an SEO company can help you appeal to those visitors so thatthey sign up to receive future info from you. If you can insert each visitor into a permissionbased marketing list, you can effectively insert them into a sales funnel. They can enter oneend mildly interested in what you have to say and then when they come out the other end, theycould be customers.©2011, Oracle Digital Page | 3
  5. 5. Social MediaSocial media is a highly effective marketing medium. And it helps with SEO as well as reputationand relationship building. A good SEO company will integrate social media closely with your SEOcampaign.Branding / Reputation ManagementSEO is important but most consumers nowadays also pay attention to reputation and branding.If your SEO results are okay but you’re not getting a lot of sales, your reputation managementcould be one of the causes. Optimising your website for search engines is important but ifyour reputation is optimised as well, this will increase faith in your brand.Traffic AnalysisTraffic analysis can be very revealing. It will tell you what’s working in your SEO strategy aswell as what’s not. This information is golden. If you’re not sure how to analyse your reporting,get help. If your current SEO company isn’t doing this, they’re doing you a disservice.A lot of factors can contribute to SEO and internet marketing success. If it’s failing, or you’retired of flailing get some help. Talk to Oracle Digital.©2011, Oracle Digital Page | 4