When WordPress is Not WordPress Perth


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There is no doubt that WordPress is the pre-eminent blogging platform and content management system with over 50% of the installed base. What many people do not realise, however, is that WordPress is a superb platform for development of business websites as well.

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When WordPress is Not WordPress Perth

  1. 1. When WordPress Is Not WordPress Perth ©2009, Oracle Digital
  2. 2. So on my first blog post for Oracle Digital I am going to get allgeeky on you, however, there is a reason.My commitment to you is to bring you the best, most inexpensive,most flexible and most reliable websites and online marketingsolutions possible.Therefore part of my responsibilities at Oracle Digital involve ouruse and mastery of the web development / content managementsystem / blogging platform WordPress.There is no doubt that WordPress is the pre-eminent bloggingplatform and content management system with over 50% of the installed base.What many people do not realise, however, is that WordPress is a superb platform fordevelopment of business websites as well.WordPress is the Perfect Platform for Small Business WebsitesThere are more than a few reasons for this statement;-  WordPress is simple to use – both for the developer and the website owner  WordPress has many fantastic built in features that make it the best and most popular content management system  WordPress is an open source project which means it continues to benefit from input from programmers all over the globe  WordPress cannot be high-jacked by one big corporate for their own benefit  A huge and growing number of plugins both free and premium exist for WordPress  WordPress is very friendly to SEO (Search Engine Optimisation)  WordPress developments are usually quick and inexpensive  WordPress skilled developers are becoming more readily available in the market so you are not locked in to a single supplierThere are many more reasons for selecting WordPress as your development platform as well,however, we have covered some of the main ones here.So When and Why Is WordPress Not WordPress ?WordPress development is a relatively simple process for those that know what they are doing.You simply build a WordPress theme that contains html (hyper text markup language), CSS(cascading stylesheets), php (personal home page) scripting language and a smattering ofJavascript in a layer above WordPress.©2009, Oracle Digital Page | 1
  3. 3. In reality, though, those that have spent any amount of time working with WordPress know farbetter ways to deliver a much quicker and far more reliable end product.These days you can find many free WordPress themes on the Internet. Some are good most areaverage, many are rubbish and a few are downright dangerous.Most of us that develop on WordPress started hacking someone else’s theme and then buildingour own themes. It is sort of a right of passage for WordPress developers.In the last couple of years though I have been introduced to a much better way to buildWordPress websites and this is the schema that I recommend to all who ask me ‘which sort ofwebsite they should have’.The WordPress Theme FrameworkThe WordPress theme framework insertsanother layer between the day to day developerand WordPress.First there is WordPress, then a parent themeand then, the bit that we can modify, the childtheme (see diagram to the right).The parent theme is commonly developed by aspecialist WordPress development house thatincludes seriously smart and experiencedWordPress developers.This parent theme is tasked with interfacing directly with WordPress so, when a major release ofWordPress occurs (happens at least once per year these days), the guys have already made surethe parent them works with the new version of WordPress.As long as people like me who are developing the child themes follow the rules set out by thetheme framework we can have 100% confidence that upgrading to the latest and greatest versionof WordPress will not make our site fall over for an unknown (and often extremely difficult toidentify) reason.Using a theme framework also significantly reduces the development time for WordPressprojects.Yes, it is more difficult to develop in a child theme environment initially, however, once youknow the rules and have mastered the code then you can complete a superbly functional andgreat looking website in a very short period of time.©2009, Oracle Digital Page | 2
  4. 4. So the benefits of using a WordPress theme framework are as follows;-  Much higher level of reliability for the websites you develop  Faster development time  Less unique code – also means much higher levels of reliability  Greater flexibility (once you understand the rules)  More consistency in the finished product  High levels of re-usable code  Access to the amazing resources in the theme framework supplier’s forumsBit of a ‘no brainer’ really. Better, quicker more reliable results for less effort.Ask your developer if they are using WordPress. If they are not then ask them why not ?If they are using WordPress then ask them if they are using a theme framework ?It could make a lot of difference to the longer term reliability of your website…©2009, Oracle Digital Page | 3