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Stronger Dollar and Online Shopping Convenience to Bring More Clients for Online Businesses


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Perth SEO Company Oracle Digital announces its newest optimisation techniques that will benefit retailers and consumers alike.

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Stronger Dollar and Online Shopping Convenience to Bring More Clients for Online Businesses

  1. 1. Stronger Dollar and Online Shopping Convenience to BringMore Clients for Online Businesses©2011, Oracle Digital Page | 1
  2. 2. Perth SEO Company Oracle Digital announces its newestoptimisation techniques that will benefit retailers andconsumers alike.Oracle Digital, considered as among Australia’s most established SEO companies, hasreleased its latest SEO and on-page optimisation strategies to help businesses reachsuccess at a faster pace, and to fight-off the decline in sales of traditional retailing.These new strategies stem from reports showing that despite the sudden decreases insales by traditional retailers – online sales have been increasing at a very fast andconstant pace.This demand for online retailing is forecasted to increase even more, as attested to byForrester, a trusted specialist research firm. According to the latter, there is a greatprobability that online sales will reach $ 33.3 billion or more by the year 2015.With the ongoing strength of the Australian Dollar and the increasing popularity of onlineshopping - many experts have declared that these factors will play significant roles in theexpected upsurge of online sales in the coming periods.In line with these findings, business analysts are now stating that these current figuresonly prove that the consumers are now getting more comfortable with online platforms andonline retailers. This clearly shows that traditional businesses must immediately engage inthe proper online strategies suited for its business to increase their revenues.However, many experts have noted that despite this big potential presented by onlineretailing, many traditional companies still refuse or are reluctant in using online tools. Thisis shown in a business monitor study of esteemed business analysts in Australia. Only38% of small to medium enterprises have been using the internet as a business platform.Fortunately, the same study also showed that around 30% of this number is planning toengage in respective online endeavours within the year.In explaining the benefits of using online tools, Clint Maher, Director of Operations ofOracle Digital says, “The need for businesses to move online is something that shouldnever be underestimated. The market is so ripe with opportunities – and leaving thatpotential untouched will certainly be a bad business move, whatever your business maybe.”©2011, Oracle Digital Page | 2
  3. 3. Maher, however, notes that going online is not limited to just building a business websitealone. He says, “The first step in going online is to build a website that will help enticemore customers to support whatever it is that you have to offer. However, the next step isequally as important. And this is SEO and on-page optimisation. Why? Becauseregardless of how excellently made your site may be, if it lacks web visibility andpresence, then there is a big probability that no one will see it – and if no one sees it, thenyou have failed to send your message across.”Indeed, in the ever growing market that the internet brings to the fold, using the righttechniques and procedures must always be taken into account.Oracle Digital is an expert Digital Company in Perth that provides SEO, on-pageoptimisation, and other internet services to clients from Perth, Adelaide, Brisbane,Melbourne and Sydney. If you want to know more about the company or its services,please call them at 1300 899 851 or visit their website at©2011, Oracle Digital Page | 3