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Squish Your SEO Competition Like a Bug


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Want to squish your SEO competitors online like a bug and take the lion’s share of the traffic? Here are some helpful strategies:

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Squish Your SEO Competition Like a Bug

  1. 1. Squish Your SEO Competition Like a Bug©2011, Oracle Digital Page | 1
  2. 2. Want to squish your SEO competitors online like a bug and take the lion’s share ofthe traffic? Here are some helpful strategies:Know Who You’re Competing AgainstDo some competitive analysis to see who is at the top of the search engine resultspages for the words and phrases you want your website to rank for. Analyse theirSEO strategy, too, so that you know what you are up against. Some companieswho are new to SEO find that although they have competition, often theircompetition hasn’t got a solid SEO strategy and it might not be too arduous of atask to accomplish. Don’t underestimate competitors. Know who you’re up against,what strategies they’re employing to rank well, and structure your own SEOstrategy in a way that will help you compete. If they’re not on top of SEO on aconstant basis, it might not take too much to unseat them.Pick the Right KeywordsA few keyword phrases in your industry probably account for a large percentage oftraffic received. If you can rank for them, it could make a really positive differenceto your online marketing success. Keyword optimisation is not just about gettingranked; it’s about getting sales, too. Pick ‘buying’ keywords so that every click hasa greater chance of actually counting. Extensive keyword research will make a bigdifference.Write a Better Meta DescriptionA meta descriptions is the few sentences that turn up in the search engine resultspages when someone sees the top ten results for their query. The meta descriptionis something you can control. You can control whether or not someone sees thatyour site appears to be the best option in the list. If you craft a great description ofyour website, you’ll have a greater chance of getting the click. This can make beingin spot #2 or spot #3 more powerful than being in spot #1 on the search engine.And if more people consistently click your links, you’ll slide up the scale past thecompetition.©2011, Oracle Digital Page | 2
  3. 3. Take the time to optimise your overall online presence, too. People may see youas the best-looking option but may investigate you further before taking the plungeand buying from you.Continually Measure Your Bounce RateDon’t just work to get a click at any cost; work to get targeted traffic. Measure thisby looking at your website traffic reports. This will help you in many ways. Targetedtraffic isn’t just better than random visitors because of the potential for a sale butsearch engines also measure your bounce rate, too. If your competitors havebetter optimised site pages than you do but their traffic doesn’t react favourably,Google and the others may decide that your page deserves to be higher in therankings. Measure and track this rate so you can do everything possible tooptimise pages for maximum conversion. (Don’t settle! When you reach a goal, seta new one)Diversify Your EffortsDon’t rely on one method of search engine optimisation alone. Look at multipleproven SEO methods and look at more than one search engine. Getting traffic viamultiple methods such as pay per click ads, social marketing, email marketing, andorganic SEO rankings will help you not only get more traffic but this will help youfind more ways to woo customers and keep them from seeking out the competitors.Quality AND QuantityQuality is good. Quality, as stated above, will get you customers and will also helpyou climb the SEO ladder. But quantity is important, too. Quantity could be what’sstanding between you and your throne on the top of the SERPs. Whatever you’redoing to gain ground with SEO, consider doing more of it. More blogging, morepress releases, more social marketing, more link building, etc…. More effort canhelp you gain ground quickly to squash that competition.PersevereSEO doesn’t happen overnight and when it does happen, that doesn’t mean it’stime to stop. Don’t give up. Even if it takes more than a few weeks or a few months©2011, Oracle Digital Page | 3
  4. 4. to reach your goals, you’ll be working toward success and you’ll reap the rewardsalong the way. You’ll start to capture the attention of more potential customers andyou will start to see the traffic level gap between your site and the competitions’sites disappear.Get HelpIt’s not easy to run a successful SEO campaign on your own, especially whenyou’ve got a business to run. Getting the right SEO help that involves an ongoingand successful approach will make a big difference! Call us at Oracle Digital forassistance. Digital206 Nicholson RoadSubiaco, WA, 6008Ph: 1300 899 851©2011, Oracle Digital Page | 4