Search Engine Market Study Shows Top Search Engines

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Trusted online marketing firm Oracle Digital tweaks products and services to help clients have better and more efficient Internet marketing campaigns.

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Search Engine Market Study Shows Top Search Engines

  1. 1. Search Engine Market Study Shows Top Search Engines©2012, Oracle Digital Page | 1
  2. 2. Trusted online marketing firm Oracle Digital tweaks productsand services to help clients have better and more efficientInternet marketing campaigns.Oracle Digital, considered as among the top SEO companies in Australia, has announcedthe modification of its roster of products and services in order to help its current andprospective clients have more success with their online business endeavours.This decision by the reputable SEO company stems from search engine market sharedata for May showing Google still as the top search engine, followed by Bing, Yahoo, Askand AOL – each with market shares of 66.7%, 15.4%, 13.4%, 3.0% and 1.5%,respectively.The study likewise compared the increase and decrease of the share of each searchengine for the months of April and May – which again, showed Google as the one on top.Bing and Ask have retained their shares, while the market shares for AOL and Yahoohave declined.In addition, analysts have observed that this decline in market share by Yahoo has beenconstant for the past 9 months and the latest number is considerably the company’slowest. But for many analysts, despite its poor showing, Yahoo will still be in the running,next to Google.Regarding AOL, analysts are claiming that its 5th place position is at risk, because of theimpending popularity of newcomers, such as Blekko and DuckDuckGo.The study does not reflect the market share of mobile search queries or other aspects ofmobile marketing. In this arena, experts claim that Google is still the dominant player –with the company having a 95% share of the US mobile market, overshadowing itscompetition impressively.In light of these statistics, industry analysts are now encouraging businesses to engage inonline marketing techniques that make use of these top search engines - in order to fullyreach the potential that their respective endeavours can bring. Otherwise, they run the riskof having some problems in the end.According to James Corby, Business Development Director of established digitalmarketing company Oracle Digital, the need to utilise search engines and other facets ofthe online world is something that should never be left unheeded. In fact, he believes thatthese are indispensable to achieve business success.©2012, Oracle Digital Page | 2
  3. 3. Corby said, “Using the Internet as an arena to market your business will bring innumerous positive effects, and this is undeniable. After all, not only will it enable you toattract more customers and have a wider market – but it will reasonably bring in moreprofits as well.”He then added, “Of course, you will need to engage in efficient SEO strategies, reputationmanagement techniques and other Internet marketing procedures to make things work.Fortunately, our company provides these tools and we are always willing to share them tothose who need our help.”Oracle Digital is a Perth web marketing firm that is aimed at providing ethical social mediamarketing techniques, SEO strategies and other digital marketing methods to its numberof clients from Sydney, Perth, Melbourne, Brisbane, Adelaide and other parts of thecountry.For more details, do not hesitate to contact Oracle Digital at 1300 899 851 or you candrop by their website at http://www.oracledigital.com.au.©2012, Oracle Digital Page | 3

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