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Reputation Management - Is Search Suppression Sneaky


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Spending money on SEO can be very valuable. SEO ROI can provide a huge payoff. But above and beyond SEO bringing new traffic to your website, it can do something for your reputation online as well.

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Reputation Management - Is Search Suppression Sneaky

  1. 1. Reputation Management- Is Search Suppression Sneaky
  2. 2. Spending money on SEO can be very valuable. SEO ROI can provide a hugepayoff. But above and beyond SEO bringing new traffic to your website, it can dosomething for your reputation online as well.Smart investments can help your business grow. Smartinvestments can also help your business sustain thatgrowth. Reputation management is a service morecompanies than ever are investing in. A bad onlinereputation could be the nail in the coffin for a strugglingcompany. And a bad online reputation could bedetrimental for businesses — small and large. Peopleuse the web and the reviews posted by others to helpthem narrow down lists of potential suppliers.What will your customers find when they try to look you up online?Zero reputation can cost you customers as prospectsmay not give you a chance because they don’t findmuch feedback about you. But a bad reputation is evenworse than no reputation at all. A solid value statement and promise of excellencewill often convince people to give you a chance. But seeing a lot of bad reviewscould have terrible consequences for your business and turn off potentialcustomers as well as existing customers who could read a poor review anddevelop enough of a distaste that they stop doing business with you. What can youdo about a bad review? Search suppression techniques fuelled by SEO (searchengine optimisation) could help. SEO can work to your advantage with bringingwebsite traffic in but SEO tactics can also help you with search suppression, too.
  3. 3. What is Search Suppression?By strategically working at outranking bad reviews, you could do some damagecontrol and lower the chances of a review’s negative impact. If, for example, youcan outrank a bad review with good reviews, there’s more chance of prospectivecustomers seeing your 100 good reviews than the one bad one. Many companieswill enlist the help of an SEO company to try to help them get rid of bad reviews orbad rep. While you can’t generally eliminate something from the search engineresults pages, you can, potentially, bury those results so that there are resultsahead of bad reviews. If people see both, they may still give you an opportunity —especially if they believe you take bad feedback seriously. Because the averagesearcher doesn’t search past the first page of Google results, your SEO companycould help you create optimized content that helps bad reviews slide off that highlyvisible first page.Is Search suppression Sneaky?You might think that trying to suppress search engine optimisation results that youdon’t like is sneaky. But damage control is important and if you ethically execute asearch suppression campaign, you don’t have to be sneaky. You shouldn’t attemptanything unethical but by leveraging proven marketing techniques and searchengine optimisation to optimise your reputation, you can limit potentially substantialdamage.One bad review on a high ranking website could make it difficult for prospects tosee all the great reviews on another site so it might be prudent to work with anSEO company who knows how to execute a reputation management strategy thathelps potential customers see the best of your company when they do theirresearch.
  4. 4. Will Reputation Management Efforts Cost You Rankings?Because search engines such as Google don’t take too kindly to black hat SEOefforts, some companies might be wondering if they are jeopardising their rankingsfor reputation. But Google does recommend proactively working at publishinginformation you want people to see via managing reputation through searchresults on their blog. Current, useful, readable information could outrank a badreview and give potential customers a broader picture of your company and yourservice offerings.Things to note: There’s no way to predict how long SEO results are going to stay as is. What’s #1 on the SERPs today may not be there tomorrow so actively practise reputation management or hire someone to do it for you. People could find bad reviews through a number of search phrases so your optimisation strategy should include several key phrases and take multiple search engines as well as social media into account. Don’t only work to bury that bad review. Experts often suggest that you find a way to acknowledge negativity about your company. You can use it to demonstrate that you will take action to fix what’s wrong. Most people don’t expect perfection or are, at the very least, forgiving when someone demonstrates efforts to right a wrong. Yes, we can gloat at our accomplishments but gleaning knowledge from our mistakes is a sign of greatness. A reputation management specialist can help you find ways to gather negative feedback and respond to it so that you demonstrate
  5. 5. customer service excellence to the person slagging you off as well as the person that reads that review later on.Need help with reputation management or SEO? Call us. Find usat