Leading SEO Firm Oracle Digital  Answers Question: Is SEO Dead?©2012, Oracle Digital        Page | 1
Perth Search Engine Optimisation (SEO) company OracleDigital sounds a warning bell to webmasters and SEOprofessionals who ...
James Corby, Business Development Director for Oracle Digital, weighed in on the post,and how the updates have affected hi...
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Leading SEO Firm Oracle Digital Answers Question: Is SEO Dead?

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Perth Search Engine Optimisation (SEO) company Oracle Digital sounds a warning bell to webmasters and SEO professionals who think they can “fool” Google with “black hat” techniques in a scathing and controversial blog post.

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Leading SEO Firm Oracle Digital Answers Question: Is SEO Dead?

  1. 1. Leading SEO Firm Oracle Digital Answers Question: Is SEO Dead?©2012, Oracle Digital Page | 1
  2. 2. Perth Search Engine Optimisation (SEO) company OracleDigital sounds a warning bell to webmasters and SEOprofessionals who think they can “fool” Google with “black hat”techniques in a scathing and controversial blog post.Clint Maher, Director of Operations for Oracle Digital, took most of the SEO industry totask in a blog post entitled: “Is SEO Dead? An Industry That Committed Suicide.” The posttook many SEO professionals to task for taking too many shortcuts, and trying to subvertGoogle‟s purpose: finding relevant and entertaining content for those who use their searchengines.Maher wrote that he is upset that unscrupulous SEO firms have caused much of thepublic to think that SEO means “gaming the system,” and feels that firms which employ“black hat” techniques have “tainted” the very term SEO, and also the entire industry.Maher also pointed out that “many SEO companies should be ashamed of themselves.”He also explained that many “bricks and mortar” businesses invested a lot of money withseemingly-legitimate SEO companies, only to see their businesses ruined due to Googleburying their websites as a result of the updates detecting fraudulent manipulation ofGoogle‟s algorithm. The post also referred to many SEO firms as “lazy” and “cheating thesystem.”The general tone of the post is that Maher is happy that the updates happened, becausethey have eliminated many of the shortcuts that caused users to be directed to sites thatweren‟t really sites at all, but pages designed to give as little information as possible whileenticing searchers to buy products.According to Maher, “Those of us who are honest, and work hard to give the best possiblecontent to users, have been disgusted with the shortcuts and dishonest techniques thathave been able to pass as „SEO.‟ People and companies who cheat and game the systemhave hurt their customers, the public, and even Google.”Maher continued: “Since the beginning of SEO, we have seen a constant battle betweenGoogle and those who are too lazy to do things right. The cheaters win for a while, butGoogle catches up. The cycle repeats, over and over. Though it looks like the sides taketurns winning and losing, the sad truth is that everybody loses. Google doesn‟t get whatthey want, and the public doesn‟t get what they want.”Consequently, Maher is very happy with the year‟s updates. “What we‟re seeing now isthat people are finally getting what they are looking for when they search: great contentthat is relevant to their searches. Finally, those of us who are doing it right are beingrewarded by Google, and those who take shortcuts are being penalised.”©2012, Oracle Digital Page | 2
  3. 3. James Corby, Business Development Director for Oracle Digital, weighed in on the post,and how the updates have affected his side of the business: “Here at Oracle Digital, wethink the current updates were a long time coming. We are finding that we are gettingeven better results for our clients by doing things right, now that so many shortcuts havebeen eliminated. The days of instant gratification and gaming the system are over. Theway to get to the top of Google is to work hard, provide great content, and set it up in away that provides a lot of organic backlinks.”Corby continued, “It‟s not really that big of a secret; all you have to do is give Google whatit has wanted all along. It takes a lot of work and a lot of content, but the rewards aregreater, because there are still a lot of people out there who aren‟t willing to work as hardas we do.”He summed up: “Clint‟s post should be required reading for anyone who embarks onan SEO campaign. What used to pass for SEO is, indeed, dead, but true SEO is alive andwell. You just have to roll up your sleeves and work.”Oracle Digital is a Search Engine Optimisation (SEO) company located in Perth. Theirexpertise includes Internet marketing services, online press releases, online reputationmanagement, and providing high-quality content to webmasters, blog owners, andbusinesses. They can be reached at 1300 899 851 and the blog post can be read on theirwebsite: http://www.oracledigital.com.au/©2012, Oracle Digital Page | 3

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