Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Is SEO More Difficult Since The Google Penguin Update?

390 views

Published on

The Penguin update we saw to be a wonderful thing in the most part. There was the odd site that got penalised for absolutely no good reason whatsoever (and we really sympathise with those website owners whom were hit), however thankfully such instances were minimal.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Is SEO More Difficult Since The Google Penguin Update?

  1. 1. Is SEO More Difficult Since The Google Penguin Update?©2012, Oracle Digital Page | 1
  2. 2. If you are in the SEO industry or just passively interested, you would be quitefamiliar with the Google Penguin update that happened this April just gone. Afterthe update the Internet was running rife with articles on what happened, how ithappened, and what was the future of SEO to hold. It was near on pandemonium,as everyone weighed in with their opinion and the pessimists were out in force.The Penguin update we saw to be a wonderful thing in the most part. There wasthe odd site that got penalised for absolutely no good reason whatsoever (and wereally sympathise with those website owners whom were hit), however thankfullysuch instances were minimal.Many SEO companies (and other parallel industries) were dictating it as the end ofSEO, and it was all just too hard, as Google kept changing the rules to suitthemselves.OK, Google can and does change the rules to suit themselves, although with thePenguin update there was nothing that came that Google had not been advising usfor years.Quite simply, they wanted quality content, no on site spam, and a natural linkprofile. This has been the name of the game since day one.So how has SEO changed since the update? Well in our case it has not changed.We quite often talk about the way Oracle Digital conduct our SEO methodologies,which focuses on creating quality content and getting it shared on quality sites, withan emphasis towards social signals. Quality links come naturally, traffic increases,time spent on site increases, and the result is an increase in organic searchranking results.So really what Im trying to say is that SEO is even more simple since the Penguinupdate, as it eliminates all the junk SEO techniques that people were doing. Junkequals fast, although it does not offer sustainable results.©2012, Oracle Digital Page | 2
  3. 3. Often when we have a new client come on board they will closely watch theirorganic search results (as opposed to their increase in leads or sales, tsk tsk), andbecome quite concerned that after 5 or 6 weeks their keywords are not ranking onpage one of Google. In any ethical and holistic SEO campaign that is not normallygoing to happen, unless competition levels are very low in your niche or industry.Quality SEO is like the foundations of a good home, they run deep and are stable,yet you cant see them. Once you further build out upon them, you begin to see theresults, which when done properly are sustainable and long lasting.There are no secrets to SEO, its about knowing what Google wants, and giving itto them. Im sure you could say the same about your own industry, but as youknow, to realise there are no secrets, takes many years work and dedication to sortthe what from the chaff.Quality content, share it in the right places, and engage your audience. GiveGoogle that and you will be rewarded.http://www.oracledigital.com.auOracle Digital206 Nicholson RoadSubiaco, WA, 6008Ph: 1300 899 851©2012, Oracle Digital Page | 3

×