How SEO Increases Your Bottom Line


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Search engine optimisation can be something that requires an investment of resources and funds. But it has so many potential benefits that it’s hard to ignore. Inaction in the world of SEO could cost you so much more than action. And SEO, done right, will increase your bottom line because it’ll improve your revenue and your profitability without steep marketing costs.

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How SEO Increases Your Bottom Line

  1. 1. How SEO Increases Your Bottom Line©2011, Oracle Digital Page | 1
  2. 2. Search engine optimisation can besomething that requires an investment ofresources and funds. But it has so manypotential benefits that it’s hard to ignore.Inaction in the world of SEO could costyou so much more than action. And SEO,done right, will increase your bottom linebecause it’ll improve your revenue andyour profitability without steep marketing costs.Companies who don’t make an effort to optimise are not taking full advantage of allthe internet can do for their businesses. They’re letting competitors outrank themand they’re increasing the chance of losing existing customers, too. SEO isn’t justabout your optimising your website, it’s about an overall online presence that willpay you dividends on an ongoing basis.Reduce the Cost of Customer AcquisitionSearch engine optimisation can help you reduce the cost of customer acquisition.Yes, SEO requires an investment but that investment could definitely pay off and itcosts much less than many other marketing techniques. Because so many peopleuse search engines to help them determine where to buy things, the searchengines offer prime opportunities to solicit new business. Because they sendpeople to pages based on determining relevancy and ability to meet the user’sdesires, if you get your webpages optimised adequately, you could reap therewards of looking like an obvious choice to people who are ready to buy (or whocould be easily compelled to buy) whatever it is that you’re selling.Many marketing methods cost a lot of money and can take a long time to measurefor efficacy. But SEO can happen quickly, it has significant staying power, and canhelp you improve your bottom line. How?©2011, Oracle Digital Page | 2
  3. 3. Lower Marketing CostsWith SEO, you won’t have to pay money for every click, such as with many paidadvertising structures. Even SEO can’t guarantee a profit per click but it will costyou less to implement, can be measured and adjusted easily, and it has thepotential to increase your ability to persuade people to give you a chance.Build Trust and RelationshipsSEO brings about trust. Search engines send trusted sites to the top of therankings. People have become conditioned, through their surfing habits, intobelieving that the cream rises to the top. By being listed as top in your field, youautomatically gain some trust.Open New Doors for Strategic Partnerships and GrowthSEO works on multiple levels and improves your online profile. Optimisationtechniques do more than help you just gather organic traffic. It helps you withpeers, with competitors, with partners, with social media marketing, and more.Gaining recognition with Google, Bing, Yahoo, and others will help you withstrategic planning, growth, and industry leverage. This leverage could open newdoors of opportunity with industry partners and that could contribute to an increasein bottom line profits as well. Seeing your success is something that will create newsuccess and potential in your industry.The internet has changed how we live. It has changed how we work, how wecommunicate, and it has changed how we decide what we’ll buy. It has changedhow companies can navigate the world of marketing, putting them at a distinctadvantage. You can use this to your advantage by anticipation, planning, gatheringand analysing business intelligence, and by integrating a multifaceted SEOstrategy.©2011, Oracle Digital Page | 3
  4. 4. We can help you. Contact us at Oracle Digital and let’s talk about how we can helpyou dominate the search engines, optimise your online presence for newopportunities, and help you lower your cost of marketing while increasing yourbottom line profits.©2011, Oracle Digital Page | 4