Google Releases New Penguin Update, Numerous Online Sites Affected


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Perth SEO Company Oracle Digital launches newest SEO tactics in order to fight off the adverse effects of the latest algorithm change by Google.

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Google Releases New Penguin Update, Numerous Online Sites Affected

  1. 1. Google Releases New Penguin Update, Numerous Online Sites Affected©2011, Oracle Digital Page | 1
  2. 2. Perth SEO Company Oracle Digital launches newest SEOtactics in order to fight off the adverse effects of the latestalgorithm change by Google.Oracle Digital, a leading SEO company in Perth, has announced that it will be using thelatest tactics in order to combat the effects that Google’s Penguin update may bring aboutto the rankings of its current and prospective clients.With this new development, the company believes that online companies must start nowto adjust accordingly in order to minimise its adverse effects and to ensure that their pagerankings are not negatively affected. This can only be done thru the use of efficient andethical SEO practices.On the 24th of April 2012, Google launched the Penguin update, which according to thegiant internet company was meant to minimise spamming, most especially in searchengine page results.This new Google algorithm came out after months of speculation by industry sourcesstating that the company will be penalising the use of “over-optimisation” techniques,raising some serious concerns from people in the SEO sector.Matt Cutts, Head of Google’s Webspam Team and a software engineer of the company, inhis comments before the launch of the Google Penguin update, explained: “And the ideais basically to try and level the playing ground a little bit. So, all those people who havesort of been doing, for lack of a better word, over optimisation or overly doing their SEO,compared to the people who are just making great content and trying to make a fantasticsite, we want to sort of make that playing field a little bit more level.”However, in another setting, Cutts subsequently clarified that the update was not meant topenalise over-optimisation, but was actually designed for the elimination of webspam, incorrelation with the Webmaster Guidelines of Google.He said, “…we’re launching an important algorithm change targeted at webspam. Thechange will decrease rankings for sites that we believe are violating Google’s qualityguidelines. We’ve always targeted webspam in our rankings, and this algorithmrepresents another improvement in our efforts to reduce webspam and promote highquality content.”But according to industry experts and analysts, although this new update may not beprimarily for penalty purposes and is just for eliminating spam – the effects are virtually thesame. And this is why they are suggesting that companies try to comply with theregulations of the new algorithm as soon as possible. ©2011, Oracle Digital Page | 2
  3. 3. Important aspects of this new Google update were explained by Clint Maher, Director ofOperations of Oracle Digital. He states: “What the new Google Penguin algorithm requiresis the use of white hat SEO techniques and not those which use keyword stuffing,doorway pages and other black hat strategies. So, in order to use this update to one’sadvantage - one must be able to use efficient SEO strategies that are ethical as well. Andthis is what we are offering to those who are in need of our services”.Indeed, with the latest changes brought about by Google Penguin to the virtual world, onemust be able to use the proper strategies – or live with the consequences in the end.Oracle Digital is the top SEO Company in Perth that serves clients from Adelaide,Brisbane, Melbourne, Perth, Sydney and other parts of the country. If you want to knowmore about the company or the kinds of services that it brings, give them a call at 1300899 851 or visit their website at©2011, Oracle Digital Page | 3