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Facebook Announce Feature – Dark Days Ahead For Social Media

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What Facebook is attempting to achieve here goes aggressively against the realms of common sense of any webmaster or company who owns a growing online community of any size. Their platform has always been free to use from day one.

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Facebook Announce Feature – Dark Days Ahead For Social Media

  1. 1. Facebook Announce Feature – Dark Days Ahead For Social Media©2012, Oracle Digital Page | 1
  2. 2. Today is an extremely special day for me, and it may turn out to be even moresignificant as time moves on. As a Co-Director to one of the countrys mostsuccessful SEO and digital marketing companies my time is tight. However, it’s mysons 13th birthday today, the becoming of a teenager. In my late night madness,midnight approached and I echoed the words of a proud father by posting a heartwrenching status update wishing my son the best. Today has been very busy, anduntil now I haven’t had time to even browse my facebook wall. But when I did, Iwas surprised by what I saw. I navigated to my status update I had posted for myson, and to no surprise I’ve seen a new feature (regular occurrence on FB) called“announce” located alongside the like, comment, un-follow buttons. OK so this gotme motivated, it is my son’s birthday and I really want to announce this yeah? So Ipress announce, and I receive a pop-up. It states “Announce an Important Post –Usually Original Price $7.30 USD – Price: Free”.Does this mark the beginning of paid features and products within thefacebook portal?History will suggest that in most cases when a website soft launches a feature withan intended price tag followed by free, generally means it is a sign that in somepoint into the future it will require a payment.Facebooks recent IPO failure is not news to anybody, nor is the outward frustrationfrom everyday investors who have lost millions from being caught in between firinglines. This latest move appears to me that a desperate attempt to invent a viablefinancial model for Facebook investors is taking place.Why is facebook announce a failure, and why won’t it work?Our voices and opinions that we the people offer on social streams is our valuecontribution to the social media space and everyone is aware of that. Ourwillingness to congregate in the billions on social media spaces worldwide hasprovided an amazing data set and financial opportunity to those in the businessworld.©2012, Oracle Digital Page | 2
  3. 3. I was lucky enough in my last life to be deeply involved at a strategic level with areally exciting, multi-million member online community. When you control a massof voices who are giving you insights and opinions about your community you tendto listen.What Facebook is attempting to achieve here goes aggressively against the realmsof common sense of any webmaster or company who owns a growing onlinecommunity of any size. Their platform has always been free to use from day one.In time, they have gradually introduced the concept of a paid advertising model, theintroduction of companies and business owners integrating into the community withfan pages along with “paid” developer applications. A fair amount of thesemovements up until now to monetise their platform have been received with apessimistic approach from their following. In fact, statistics in many western nationsamongst certain demographics will suggest a decline in subscriber rates.Is there an alternative way that Facebook can monetise their massive congregationof people without implementing paid features to their own platforms features?http://www.oracledigital.com.auOracle Digital206 Nicholson RoadSubiaco, WA, 6008Ph: 1300 899 851©2012, Oracle Digital Page | 3

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