Does Your SEO Company have a Code of Ethics?


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If you don’t take online ethics seriously, it’ll put your website in jeopardy. And the vast majority of people that consider buying something online will only deal with an ethical source. Online reputation is important.

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Does Your SEO Company have a Code of Ethics?

  1. 1. Does Your SEO Company have a Code of Ethics? ©2011, Oracle Digital
  2. 2. If you don’t take online ethics seriously, it’ll put your website in jeopardy. And the vastmajority of people that consider buying something online will only deal with an ethicalsource. Online reputation is important. You want to make sure that you develop a goodonline reputation because it will put prospective customers at ease and will help yourbusiness in terms of longevity as well. It’s not only important for prospective customers tosee your website as ethical but it’s important that search engines see it that way as well. Ifyou are getting help from an SEO company, make sure that they, too, care aboutreputation – yours, and theirs. The wrong choice could result in negative consequencesfor your site.Don’t be a Victim of Bad SEOSEO isn’t always black and white.There can be shades of grey as well.It’s important that a company workingon helping you get traffic and create agreat online brand doesn’t blur thelines haphazardly.Bad SEO companies often take yourmoney and run. They promise results but don’t give you much of an indication of howthey’ll get those results. They’re often vague — on purpose.They don’t really care how itall turns out for you and they aren’t always all that careful about how they deliver. Thewrong delivery approach could hurt your website and result in more harm than good. Besure that your SEO company has a strong code of ethics, which includes: Offering an ongoing SEO strategy Performing Research Being Accountable Helping you with reputation, marketing, and traffic Helping Google, Yahoo, Bing, etc. see your site as ethical. ©2011, Oracle Digital Page | 2
  3. 3. SEO StrategiesSEO isn’t about a race to the top of the search engines alone. It’s about doing things thatwill get you there and that will keep you there. An SEO company with strong ethics willemploy diverse strategies to help you cover bases with multiple keyword phrases andmultiple search engines. They will help you devise a strategy that includes many differentproven elements of optimisation. And they will make sure that you use only the recognisedmethods by search engines for ―white hat SEO‖ so that you don’t get to the top only to beknocked off (and maybe even blacklisted) due to unethical SEO methods.SEO companies without ethics may use grey or black hat methods that might get you introuble after they’ve collected their fees and abandoned you. Good SEO companies willbecome partners with you and strive to develop a long term relationship with you.ResearchA search engine optimisation company that offers a quick package deal isn’t concernedwith you being able to maintain good and convertible traffic. They’re not researching thebest approach for your business model. Research for keywords, industry, competition,and locale are all essential.AccountabilityIs your SEO firm going to be there in 30, 60, and 90+ days to answer for how your onlinemarketing efforts are panning out? Are they prepared to show you how they’ve helpedyou and why you’re getting a good return on your investment in SEO? Demonstratingaccountability is a sign of a good SEO company. No one can pinpoint specific guaranteeswithout gaming the system and putting your company’s standings at risk but a solid SEOfirm will be able to guarantee that you will see good results. ©2011, Oracle Digital Page | 3
  4. 4. Marketing & ReputationA good partner in SEO will help you get traffic ethically, help you effectively market to youraudience, and will help you develop a great online reputation with customers and with theonline community at large. This will help your initial investment in SEO pay off a hugereturn.Get help from a search engine optimisation firm who won’t just take your money and run.Oracle Digital is an ethical and successful SEO company that makes getting you profitableand sustainable results a top priority. ©2011, Oracle Digital Page | 4