DIY SEO and SEM Could be a Costly Choice

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If you attempt to navigate the world of online commerce on your own, it could cost you a significant amount of money to figure things out. It could also cost you a significant amount of something else that’s pretty precious to you — your time. Many think that doing DIY search engine optimisation and search engine marketing saves them money over hiring a pro but on the contrary, it results in many people doing things the hard way and sometimes the wrong way.

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DIY SEO and SEM Could be a Costly Choice

  1. 1. DIY SEO and SEM Could be a Costly Choice©2011, Oracle Digital Page | 1
  2. 2. If you attempt to navigate the world ofonline commerce on your own, it couldcost you a significant amount of money tofigure things out. It could also cost you asignificant amount of something elsethat’s pretty precious to you — your time.Many think that doing DIY search engineoptimisation and search engine marketingsaves them money over hiring a pro but on the contrary, it results in many peopledoing things the hard way and sometimes the wrong way.The vast amount of information available online regarding online commerce andmarketing can put people into a false sense of security regarding finding their wayby themselves. Because there is such a vast array of info to sift through, not all of itis current, and things change on a continuous basis in the world of Google SEOand in e-commerce in general.DIY SEM DangersSearch engine marketing through paid advertising programs is a tempting area tonavigate on your own. This is especially tempting when you’re offered a $50 or$100 coupon to start your campaign for free.Don’t waste your Google Adwords coupon!Getting started without proper research and strategic planning will be a waste ofthat free coupon. It takes knowledge to succeed with pay per click advertising outof the gate. Sure, you could succeed on your own but for the vast majority ofpeople, learning success with pay per click advertising happens through a lot oftrial and error and because you’re paying for each click, you want to, of course,©2011, Oracle Digital Page | 2
  3. 3. minimise how many costly clicks results on $0 in profit. Talk to a professionalbefore doing pay per click ad campaigns.The pro can help you pick the right keywords, construct winning landing pages,ensure you get great ad placement via making sure your site ranks high with itsGoogle score for PPC and can also help you effectively analyse the results so thatyou set a good budget and get the best return on investment possible. With theright advice, you could hit the ground running instead of winding up frustrated withwhat equates to feeling like a fresh bullet hole in your marketing budget.DIY SEO PitfallsNavigating the world of search engine optimisation is complex and it’s easy to getlost or get bogged down in the details. Sure, your DIY SEO campaign could go wellbut for the vast majority of small business owners who want to optimise theirwebsite, they find it to be a time consuming task. Balancing the right keywords,setting up your site’s pages for optimum SEO benefit, running an off-page SEOcampaign, managing social media marketing, and dealing with all the elements ofSEO including analytics takes time. And there are details that need constantfollowing and fast action.If you don’t have time to micromanage your SEO campaign, at least in thebeginning, you may find it too arduous to excel in. A specialist, on the other hand,can simplify things for you so you can get down to business and be able to run withthings when you start getting new inquiries and sales as a result of your newlyoptimised site. Sure, DIY can save money but it could limit your ability for successsooner and could cost you a whole lot of something that’s your most preciouscommodity — time.Good SEO and help with SEM doesn’t have to break the bank. The right SEOcompany can help you get a lot of “bang for your buck”. Talk to Oracle Digital about©2011, Oracle Digital Page | 3
  4. 4. your needs. We are a Perth SEO company who has a proven track record. We canmanage things for you, working with you to help you reach your online goals fororganic search engine traffic and / or pay per click success.©2011, Oracle Digital Page | 4

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