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Display Advertising Reaches Highest Peak Since 2008


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Perth Internet marketing company Oracle Digital perfects its latest SEO techniques in order to help businesses take advantage of the benefits that the online platform brings.

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Display Advertising Reaches Highest Peak Since 2008

  1. 1. Display Advertising Reaches Highest Peak Since 2008©2011, Oracle Digital Page | 1
  2. 2. Perth Internet marketing company Oracle Digital perfects itslatest SEO techniques in order to help businesses takeadvantage of the benefits that the online platform brings.Oracle Digital, one of the top SEO companies in the country, has developed their line ofInternet tools in order to help clients earn more. New reports are showing the increasingimportance of display advertising and online advertising – and how these strategies havebeen getting rave support from online businesses all over the country.According to the Online Advertising Expenditure Report (OAER) of the InteractiveAdvertising Bureau (IAB), total investments for online advertising has increased by 19%for the year 2012 - with the first quarter ending with $713 million, which is a considerableincrease of $111.9 million from the findings for the previous year over the same quarter.As observed by industry experts – these numbers are indicative of the great potential thatthe online industry brings to those who are aspiring to make their businesses even bigger.For this reason, business owners are encouraged to follow the online route to gain theadvantages it bring.In response to the findings of their company, Paul Fisher, the CEO of the IAB Australia,stated: “The continued growth of online reflects the strengthening confidence of marketersand agencies that online is their medium of choice. In this challenging economicenvironment they look to online to provide measurability, reach, frequency, brand anddirect response messaging – and they aren’t being disappointed.”“There is no doubt that online advertising is on track to surpass $3 billion and 20 percentshare of all advertising this calendar year, and it’s quite possible that we’ll reach thatmilestone this financial year thanks to increased consumer confidence sparked by furtherinterest rate cuts which we believe will support continued growth in online advertising inkey sectors,” added Fisher.With these new developments, many business experts and analysts now believe thatthings will get even better and bigger not only for display advertising, but for onlineadvertising as a whole. These forecasts stemming from the fact that although onlineadvertising reached $1.7 billion for the year 2008, 2012 statistics are showing that just forthe first quarter of 2012 alone – online advertising has already made significant profitsaccordingly.This is attested to by Clint Maher, Director of Operations of Oracle Digital. He cites, “Withthe current business environment that we have now, it is a must that you engage in theproper online advertising mediums in order to earn more profits and in order to reach awider market.”Maher then adds, “In order to take advantage of the online world – you must at least havethe web visibility and presence to speak of. Otherwise, regardless of how good a company©2011, Oracle Digital Page | 2
  3. 3. is, or how excellent its products may be, if consumers are unable to see what they have tooffer, then there will be a problem. Fortunately, you can always make use of the properSEO tactics and procedures in order to resolve this issue. And we offer these and more tothose who need our help”.Oracle Digital is the leading SEO company in Perth, which specialises in SEO, socialmedia marketing strategies, internet marketing and other online tools. The companyserves current and prospective clients in Adelaide, Brisbane, Melbourne, Perth, Sydneyand other parts of the country.If you want to know more about the company or its services, you can give them a call at1300 899 851 or you can visit their website at©2011, Oracle Digital Page | 3