Believe it or Not, Google Wants You to do SEO

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Search engine optimisation doesn’t have to equate to spamming. Even Google’s Matt Cutts says so and to help you with your SEO efforts, Google puts out a Google Starter SEO guide to help people understand what Google is looking for as well as to help you know what can help you optimise your site for visitors as well as their digital arachnids. There are ways that you can continually boost your site’s SEO so that you achieve great results and in a way that doesn’t make you look or seem like a spammer to Google or to your audience.

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  • Hi,

    I am Sunaninasingh- Business Development Executive.

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    Sunaninasingh

    Email Id > seocopmany4531@yahoo.in >
       Reply 
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Believe it or Not, Google Wants You to do SEO

  1. 1. Believe it or Not, Google Wants You to do SEO©2011, Oracle Digital Page | 1
  2. 2. Optimising for SEO Does Not Make You aSpammer.Search engine optimisation doesn’t have to equate tospamming. Even Google’s Matt Cutts says so and tohelp you with your SEO efforts, Google puts out aGoogle Starter SEO guide to help people understandwhat Google is looking for as well as to help youknow what can help you optimise your site for visitorsas well as their digital arachnids. There are ways thatyou can continually boost your site’s SEO so that you achieve great results and ina way that doesn’t make you look or seem like a spammer to Google or to youraudience.Optimise and Operate with IntegrityThe key to successful white hat SEO (ethical search engine optimizing) is tooptimise and operate with integrity. This means not trying to “game” the systemand that you are trying, genuinely, to provide a good service to your customerswhile also trying to illustrate to prospective customers precisely what your site isabout. Organic SEO equates to helping search engines naturally find you (and findyou to be relevant and useful) so that they can send relevant traffic your way.Areas to focus on include accessibility, design, and content.Accessibility – An important element of SEO is to show search engines what yoursite is about. Specific optimisation techniques don’t try to pull the wool overanyone’s (or any spider’s) eyes. They give your site clarity for any search engineprogram / spider trying to read the page.Design – Designing for conversion, for user experience, for good page loadingspeed, and for search engines will not only make you appeal to search engines but©2011, Oracle Digital Page | 2
  3. 3. the resulting actions of visitors will tell those search engines that they correctly senttraffic your way (Search engines continually analyse their results to make sure theydon’t need to tweak them).Content – Write and present valuable content regularly. Build on page and offpage content that helps you with your site optimisation and that helps you withproviding value and helps you illustrate your commitment to quality to anyonecrawling or reading your site. Remember, search engines index individual pages,rather than whole websites so every page of content can have great potential.In a nutshell:Wherever you’re working to provide value while also improving your SEO,you’re going to generally be tackling SEO the right way.Whether you’re doing DIY SEO or you hire an SEO company, here are somethings you shouldn’t do: Doorway pages that try to fool search engines Keyword stuffing Invisible text Unethical link building strategiesThere are several black hat methods that dodgy SEO firms attempt. (Get more infoabout identifying black hat SEO) Even if they get you short term results, thoseresults won’t last and could get your site blacklisted.A cutting edge and ethical SEO company isn’t trying to game Google. Thecompany is trying to help your site get seen by potential customers. Some SEOspecialists go one further and help you market to those customers and site visitorsas well. Finding the right SEO company is key to your success. Check out©2011, Oracle Digital Page | 3
  4. 4. the Google SEO Starter Guide for additional info and when searching for an SEOcompany to deal with, choose someone who works to optimize for Google, not whoworks to trick Google.Thinking about DIY SEO instead of hiring a pro? DIY SEO is a lot of work andleaves room for error. A wrong move could land you in hot water with searchengines. If you don’t have the cycles to manage your business while managingyour SEO, get a consultation from an SEO company like ours to find out what wecan do for you.©2011, Oracle Digital Page | 4

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