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5 Sure Strategies for Traffic Sourcing Success

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So you want (or you’ve recently created) a website. Whether you’re a business looking to get online traffic or are starting a new internet-based business, there’s something you need to know. Traffic generally doesn’t come on its own --- at least not in droves. You’ll need a traffic sourcing strategy.

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5 Sure Strategies for Traffic Sourcing Success

  1. 1. 5 Sure Strategies for Traffic Sourcing Success©2011, Oracle Digital Page | 1
  2. 2. So you want (or you’ve recently created) a website. Whether you’re a business looking toget online traffic or are starting a new internet-based business, there’s something youneed to know. Traffic generally doesn’t come on its own --- at least not in droves. You’llneed a traffic sourcing strategy. Here are five suggestions: 1. Optimise for it. 2. Pay for it 3. Socialise 4. Syndicate some content 5. Investing in professional help could be well worth the cost.Optimise for it:Search engine optimisation will help youget traffic. SEO is a complex area but iswell worth the effort and investment of time and / or money. By optimising your website,you can get traffic organically. Organic traffic tends to be the highest converting traffic.What does that mean? People who land on your website by the recommendation of asearch engine who says your site is relevant to their query tend to be more trusting thanwhen they land on your site via an advertisement.Pay for it:While organic is considered by many to be the best, paid advertising definitely works. Oneway to do it is via Google Adwords to drive traffic to your site via keyword advertising andcontextual ads on websites, blogs, and in free email (like Gmail). Caution: Paid adcampaign success requires some expertise so that you find the right balance between thecost per click and the profit potential. (Consider hiring a pay per click specialist to helpyou)Socialise:Online socialising can be great for getting traffic. You can get other people on those socialsites visiting your website and you can increase your organic SEO rankings this way, too.Socialising can be time consuming but there are tools that automate the processsomewhat for you and there are services that can help you as well. ©2011, Oracle Digital Page | 2
  3. 3. Syndicate Valuable Content:The web is all about content. People consume it continuously. Creating optimised contentand syndicating it will help you drive more traffic to your website through links within thatcontent. The content also works to presell your traffic so it can help poise those visitors tobecome customers.Hire Some Help:There are only so many hours in the day to run your business and promote it, too. Thereare companies that can help you get traffic via all the methods mentioned above. We canhelp you. Oracle Digital is a Perth SEO company who offers help in multiple trafficsourcing areas. We can help with web design, SEO, paid traffic campaigns, socialmarketing, and more. Contact us for a customised quote. We work diligently to understandyour business model, your customers, your goals, and we develop a strategy that will helpyou quickly get targeted and profitable website traffic.©2011, Oracle Digital Page | 3

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