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Facebook Apps & Libraries' Friendly Future  Laurie Bridges & Cliff Landis
What is Facebook?  <ul><li>&quot;Facebook is a social utility that connects you with the people around you.&quot;  </li></ul>
Facebook: Why should librarians care?  <ul><li>Popularity of the website </li></ul><ul><li>Serving generation Y (now and i...
It's Popular!  <ul><li>Facebook is the most popular website for young adults age 18-24.   More popular than Google.  (Ande...
Top 10 Websites
Social Networking More Popular Among Women (18-24)
<ul><li>Over 58 million active users and more than 1/2 of them return daily (Facebook, 2008) </li></ul><ul><li>85% of coll...
Social Networking and Teens  <ul><li>55% of all teens, age 12-17, use online social networking sites (Pew/Internet, 2007) ...
Growth & Reach May 24 Sept. Feb. ‘04
Facebook Usage  <ul><li>Average user spends 20 minutes per visit on Facebook (Facebook, 2008) Average user visits 32 pages...
Applications for Libraries <ul><li>Notre Dame Library Search (2 active daily users) </li></ul><ul><li>WorldCat (47 daily a...
Facebook Pages
Libraries and Pages - Hennepin  <ul><li>183 Fans </li></ul><ul><li>Promoted on the catalog's blog and library website </li...
Libraries and Pages - Aurora University  <ul><li>Charles B. Phillips Library </li></ul><ul><li>Over 120 Fans </li></ul><ul...
Facebook Pages Stats
Events (require collaboration)
Poke Me! http://flickr.com/photos/theyoungthousands/2225433234/
The Birth & Growth of Ideas http://flickr.com/photos/ko_an/35978155/
Back to the Future… http://flickr.com/photos/locusolus/2302863748/
Social Objects <ul><li>Most viewed </li></ul><ul><li>Most discussed </li></ul><ul><li>Top rated </li></ul><ul><li>Most res...
The Proof is in the Pudding (and by “the Pudding”, I mean LibraryThing)
(…or AADL)
(…or WorldCat.org)
<ul><li>Basically, lots of pudding, lots of proof. </li></ul>(…or Amazon…)
Good grief, Cliff, where are you going with this? http://flickr.com/photos/b-tal/163450213/
<ul><li>Library catalogs are social networks </li></ul><ul><li>for ideas . </li></ul>
Social Networks: <ul><li>Profile </li></ul><ul><li>Friending </li></ul><ul><li>Public Comments </li></ul><ul><li>--danah b...
Ideas are social
 
<ul><li>The line between  social space  and  intellectual space  isn’t blurring… </li></ul><ul><li>It was never there in t...
How do you see in-person social interaction in your libraries? <ul><li>--complaining about the printer --making out in the...
<ul><li>How do we move beyond the old stereotypical librarian response? </li></ul>http://flickr.com/photos/tinfoilraccoon/...
Please, think of the users… http://flickr.com/photos/megem519/821458301/
How to not be left behind… <ul><li>talk to your users & find out what they want </li></ul><ul><li>use the tools that they ...
Thanks! <ul><li>Cliff was able to present thanks to support received from The Center for Faculty Development and Research ...
Questions for us? http://flickr.com/photos/-bast-/349497988/
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Facebook Apps and Libraries' Friendly Future

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CIL2008 - Social Software Track.

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Facebook Apps and Libraries' Friendly Future

  1. 1. Facebook Apps & Libraries' Friendly Future Laurie Bridges & Cliff Landis
  2. 2. What is Facebook? <ul><li>&quot;Facebook is a social utility that connects you with the people around you.&quot; </li></ul>
  3. 3. Facebook: Why should librarians care? <ul><li>Popularity of the website </li></ul><ul><li>Serving generation Y (now and in the future) </li></ul><ul><li>Social aspects of information sharing </li></ul><ul><li>Organization of information </li></ul><ul><li>Outreach opportunities </li></ul><ul><li>Advertising opportunities </li></ul><ul><li>Virtual networking with librarians </li></ul>
  4. 4. It's Popular! <ul><li>Facebook is the most popular website for young adults age 18-24.  More popular than Google. (Anderson Analytics, 2007). </li></ul>Flickr: Laughing Squid
  5. 5. Top 10 Websites
  6. 6. Social Networking More Popular Among Women (18-24)
  7. 7. <ul><li>Over 58 million active users and more than 1/2 of them return daily (Facebook, 2008) </li></ul><ul><li>85% of college/university students have a Facebook account (Facebook, 2008) </li></ul><ul><li>Facebook is the 5th most popular website in the U.S. and 2nd in Canada (Alexa, March '08) </li></ul>More Stats
  8. 8. Social Networking and Teens <ul><li>55% of all teens, age 12-17, use online social networking sites (Pew/Internet, 2007) </li></ul><ul><li>For girls social networking sites are places to reinforce pre-existing friendships (Pew/Internet, 2007) </li></ul><ul><li>For boys social networking sites are places to maintain contact with friends and make new friends; older boys use social networking sites to flirt (Pew/Internet, 2007) </li></ul>flickr : Feuillu
  9. 9. Growth & Reach May 24 Sept. Feb. ‘04
  10. 10. Facebook Usage <ul><li>Average user spends 20 minutes per visit on Facebook (Facebook, 2008) Average user visits 32 pages per visit (Alexa, 2008) </li></ul>Flickr : gywst
  11. 11. Applications for Libraries <ul><li>Notre Dame Library Search (2 active daily users) </li></ul><ul><li>WorldCat (47 daily active users) </li></ul><ul><li>JSTOR (20 daily active users) </li></ul>
  12. 12. Facebook Pages
  13. 13. Libraries and Pages - Hennepin <ul><li>183 Fans </li></ul><ul><li>Promoted on the catalog's blog and library website </li></ul>
  14. 14. Libraries and Pages - Aurora University <ul><li>Charles B. Phillips Library </li></ul><ul><li>Over 120 Fans </li></ul><ul><li>Promotion: each new Fan entered to win two Phantom of the Opera Tickets </li></ul>
  15. 15. Facebook Pages Stats
  16. 16. Events (require collaboration)
  17. 17. Poke Me! http://flickr.com/photos/theyoungthousands/2225433234/
  18. 18. The Birth & Growth of Ideas http://flickr.com/photos/ko_an/35978155/
  19. 19. Back to the Future… http://flickr.com/photos/locusolus/2302863748/
  20. 20. Social Objects <ul><li>Most viewed </li></ul><ul><li>Most discussed </li></ul><ul><li>Top rated </li></ul><ul><li>Most responded </li></ul>
  21. 21. The Proof is in the Pudding (and by “the Pudding”, I mean LibraryThing)
  22. 22. (…or AADL)
  23. 23. (…or WorldCat.org)
  24. 24. <ul><li>Basically, lots of pudding, lots of proof. </li></ul>(…or Amazon…)
  25. 25. Good grief, Cliff, where are you going with this? http://flickr.com/photos/b-tal/163450213/
  26. 26. <ul><li>Library catalogs are social networks </li></ul><ul><li>for ideas . </li></ul>
  27. 27. Social Networks: <ul><li>Profile </li></ul><ul><li>Friending </li></ul><ul><li>Public Comments </li></ul><ul><li>--danah boyd </li></ul>
  28. 28. Ideas are social
  29. 30. <ul><li>The line between social space and intellectual space isn’t blurring… </li></ul><ul><li>It was never there in the first place. </li></ul>
  30. 31. How do you see in-person social interaction in your libraries? <ul><li>--complaining about the printer --making out in the stacks --working in study groups --looking at MySpace profiles together --glaring at someone's cell phone going off (when it's annoying) --laughing at someone's cell phone going off (when it's a chicken) --getting help from a library worker --wayfinding together --meeting friends --checking out hotties </li></ul>
  31. 32. <ul><li>How do we move beyond the old stereotypical librarian response? </li></ul>http://flickr.com/photos/tinfoilraccoon/68838264/
  32. 33. Please, think of the users… http://flickr.com/photos/megem519/821458301/
  33. 34. How to not be left behind… <ul><li>talk to your users & find out what they want </li></ul><ul><li>use the tools that they are using </li></ul><ul><li>broadcast what you're doing </li></ul><ul><li>&quot;earn your audience&quot; </li></ul>http://flickr.com/photos/vermininc/2337307518/
  34. 35. Thanks! <ul><li>Cliff was able to present thanks to support received from The Center for Faculty Development and Research Development and Instruction Improvement, as well as a Library/MLIS Faculty Development Grant. </li></ul><ul><li>w00t! </li></ul>
  35. 36. Questions for us? http://flickr.com/photos/-bast-/349497988/

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