ClickTale Launchpad - In Focus

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An advanced look at analyzing your website with ClickTale

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  • Example #1:An example of what the owner wants the customers to do on the page
  • Example #1:An example of what the visitor wantsto do on the page
  • Explanation of what we are seeing (what the visitor wants to achieve on the page and how it is a minimal area of the page)
  • Explanation of what we are seeing -owner gives a lot of information to push the conversions he anticipates
  • Example #3:Showing the actual page. Very clear action item.
  • Click Heatmaps = what customers anticipate or would like to see on the page. This is successful b/c the HM’s match and show that visitors are looking and clicking in the same areas.
  • Example #1:Segment your funnels by referrers to see which ones are bringing in better leads (that lead to conversions)
  • Example #2:Comparing between key-words -- General
  • Example #2:Comparing between key-words -- filtered further by only RETURNING visitors
  • Pies instead of an actual funnel. Made up #’s.
  • Use the PC to confirm the issues that you found(scroll reach, bouncing visitors)
  • Example #1:Give customers want to achieve on the siteThis example = visitors look for something specific which is very small on the pageThis page is based on what you (the owner) wants the customer to do
  • Example #1:Give customers want to achieve on the siteThis example = visitors look for something specific which is very small on the pageThis page is based on what you (the owner) wants the customer to do
  • This is the new and improved page – now, giving the customers what they want. IDEA: by making what the customers what they want to achieve on the page easier to achieve, you can increase your conversions(a conversion is not always what you anticipate)
  • This is the new and improved page – now, giving the customers what they want. IDEA: by making what the customers what they want to achieve on the page easier to achieve, you can increase your conversions(a conversion is not always what you anticipate)
  • Made 1 main call to action button
  • Made 1 main call to action button
  • Business and customer objectives are the same – so make it easier for the customer to identify and get what he wants.
  • General idea of what to look for in the forms
  • Cont…
  • Example #1:UI changeFreestyle account: pre form
  • Example #1:UI changeFreestyle account: post form
  • Example #2: Changing the wording and the outcome
  • Example #2: Changing the wording and the outcome
  • Changes in clarity
  • Conversion increases when more directed instructions.
  • Example for success: Puma. Both micro and macro
  • ClickTale Launchpad - In Focus

    1. 1. In Focus “LaunchPad” Webinar seriesPresented by: Shmuli Goldberg www.ClickTale.com
    2. 2. Agenda Landing Page Analysis Checkout & Form Optimization Summary & Tips www.ClickTale.com
    3. 3. Landing Page Analysis customers’ intentions ClickTale Sites’ performance changes www.ClickTale.com
    4. 4. intentionsLanding Page Analysis changes ClickTale perform ance Is what you are giving your customers actually what they want to achieve on your page? www.ClickTale.com
    5. 5. intentionsLanding Page Analysis changes ClickTale perform ance The actual visitors’ attention lies in a very minimal and not focused part of the page www.ClickTale.com
    6. 6. intentionsLanding Page Analysis changes ClickTale perform ance A clear focal area www.ClickTale.com
    7. 7. intentionsLanding Page Analysis changes ClickTale perform ance Ignored area www.ClickTale.com
    8. 8. intentionsLanding Page Analysis changes ClickTale perform ance A clear call to action www.ClickTale.com
    9. 9. intentionsLanding Page Analysis changes ClickTale perform ance Customer’s intentions match the site’s intentions www.ClickTale.com
    10. 10. intentionsLanding Page Analysis changes ClickTale perform ance- Are visitors converting?- Do your campaigns work?- Are you getting good leads? Segment by Traffic Source www.ClickTale.com
    11. 11. intentionsLanding Page Analysis changes ClickTale perform ance Segment by Channels www.ClickTale.com
    12. 12. intentionsLanding Page Analysis changes ClickTale perform ance Visitors from the USA Adding another dimension Visitors from the UK www.ClickTale.com
    13. 13. intentionsLanding Page Analysis changes ClickTale perform ance Gathering data  reaching conclusions Paid Search CPC Referrals 3% 13% 21% 42% 35% 31% 56% 62% 37% www.ClickTale.com
    14. 14. intentionsLanding Page Analysis changes ClickTale perform ance Checking performance for specific pages www.ClickTale.com
    15. 15. intentionsLanding Page Analysis Changes ClickTale perform ance Focal point of customers, does not match that of the website www.ClickTale.com
    16. 16. intentionsLanding Page Analysis Changes ClickTale perform ance www.ClickTale.com
    17. 17. intentionsLanding Page Analysis Changes ClickTale perform anceChange according to customer’s behavior www.ClickTale.com
    18. 18. intentionsLanding Page Analysis Changes ClickTale perform ance www.ClickTale.com
    19. 19. intentionsLanding Page Analysis Changes ClickTale perform ance Before: Multiple calls to action www.ClickTale.com
    20. 20. intentionsLanding Page Analysis Changes ClickTale perform ance After: One clear call to action www.ClickTale.com
    21. 21. intentionsLanding Page Analysis Changes ClickTale perform ance Business needs match customer’s objectives www.ClickTale.com
    22. 22. Agenda Landing Page Analysis Checkout & Form Optimization Summary & Tips www.ClickTale.com
    23. 23. Checkout & Form Optimization Are there obstructions in your online forms? Which questions are visitors not answering? Is there a drop funnel? What fields are confusing your visitors? What fields are taking visitors too long to fill? www.ClickTale.com
    24. 24. Checkout & Form Optimization - Is the form too intimidating? - Got there by mistake? - Why did they stop? - Where exactly did they stop? - What prevented them from converting? www.ClickTale.com
    25. 25. Checkout & Form Optimization Before www.ClickTale.com
    26. 26. Checkout & Form Optimization After A 12% improvement in conversion rate! www.ClickTale.com
    27. 27. Checkout & Form Optimization 12% drop rate at the field: “Full Name” www.ClickTale.com
    28. 28. Checkout & Form Optimization 1.1% drop rate at the field: “Name” www.ClickTale.com
    29. 29. Checkout & Form Optimization Before www.ClickTale.com
    30. 30. Checkout & Form Optimization After Need source in order to editPhone Number - Optional www.ClickTale.com
    31. 31. Agenda Landing Page Analysis Checkout & Form Optimization Summary & Tips www.ClickTale.com
    32. 32. Summary & Tips Be flexible with business objectives  customer objectives can bring in more and better conversions Look at the ‘other’ 95% of your visitors that don’t generally convert. Don’t make assumptions about your users’ behaviour. It’s easier to work with what the users are already doing, than force them to do something else. Test, test and re-test! www.ClickTale.com
    33. 33. www.ClickTale.com
    34. 34. www.ClickTale.com
    35. 35. The ClickTale Team www.ClickTale.com

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