CORPORATE MARKETING SERVICE
Design | Development | Marketing
CORPORATE MARKETING PLANNING
Corporate Strategy
 Which products to Offer
 Which Markets to Serve
Product Mix Strategy
 ...
FACTORS INFLUENCING
CORPORATE STRATEGY
Environmental
Problems and
Opportunities
Corporate
Mission
and
Objectives
Corporate...
Using Distinctive
Competencies
Competency
R&D Capability
Financial Resources
Company Reputation for Quality
Strong Sales F...
COMMON TYPES OF CORPORATE
OBJECTIVES
Profitability
 i.e. Net profit as a percent of sales
Volume
 i.e. Market share
Stab...
Sell the BusinessSell the Business
Core BusinessCore Business
IntegrationIntegration
Product
Development
Backward
Forward
...
BASIC TYPES OF CORPORATE
STRATEGY
Growth Strategies
For Current Markets
Market penetration
Product Development
Vertica...
BASIC TYPES OF CORPORATE
STRATEGY
Consolidation Strategies
 Retrenchment
 Pruning
 Divestment
Design | Development | Ma...
Product Form
Product Class
Generic Need
Sales of regular
tea,
decaffeinated
tea or herbal tea
Sales of tea
Sales of all
be...
PRODUCT MIX STRATEGY
The BCG Growth-Share Matrix
The GE Business Screen
Directional Policy Matrix
Product Portfolio Models...
EVALUATING COMPETITIVE STRENGTH
AND MARKET ATTRACTIVENESS
Competitive Strength Dimensions
 Does our market share suggest ...
EVALUATING COMPETITIVE STRENGTH
AND MARKET ATTRACTIVENESS
Market Attractiveness Dimensions
 Is the industry sales-growth ...
Design | Development | Marketing
CONTACT USCONTACT US
http://marketing.clicksbazaar.com/corporate-marketing
http://clicksb...
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Corporate marketing service

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Our corporate marketing services help you on a per project basis so that you can keep your overhead low while maintaining your presence in the market place. For More Visit - http://marketing.clicksbazaar.com/corporate-marketing/

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  • Corporate marketing service

    1. 1. CORPORATE MARKETING SERVICE Design | Development | Marketing
    2. 2. CORPORATE MARKETING PLANNING Corporate Strategy  Which products to Offer  Which Markets to Serve Product Mix Strategy  What Each Product Should Contribute to the Firm  How Resources Should be Allocated Across Products Design | Development | Marketing
    3. 3. FACTORS INFLUENCING CORPORATE STRATEGY Environmental Problems and Opportunities Corporate Mission and Objectives Corporate Strategy Organizational Resources and Competencies Design | Development | Marketing
    4. 4. Using Distinctive Competencies Competency R&D Capability Financial Resources Company Reputation for Quality Strong Sales Force Control Over Materials and Other Supplies Potential Use Emphasize High technology in product development Acquiring other businesses Select markets where reputation is known Select new products that can be sold by same salesforce Emphasize products that require these resources; compete as low-cost producer Design | Development | Marketing
    5. 5. COMMON TYPES OF CORPORATE OBJECTIVES Profitability  i.e. Net profit as a percent of sales Volume  i.e. Market share Stability  i.e. Variance in annual sales volume Nonfinancial  i.e. Improved corporate image Design | Development | Marketing
    6. 6. Sell the BusinessSell the Business Core BusinessCore Business IntegrationIntegration Product Development Backward Forward Horizontal Market Development Market Penetration Concentric Horizontal Conglomerate New Products for Existing Markets New Markets for Existing Products New Product Markets (Diversification) Related to Core Business Unrelated to Core Business Core Development Options
    7. 7. BASIC TYPES OF CORPORATE STRATEGY Growth Strategies For Current Markets Market penetration Product Development Vertical Integration For New Markets Market development Diversification Strategic Alliances Design | Development | Marketing
    8. 8. BASIC TYPES OF CORPORATE STRATEGY Consolidation Strategies  Retrenchment  Pruning  Divestment Design | Development | Marketing
    9. 9. Product Form Product Class Generic Need Sales of regular tea, decaffeinated tea or herbal tea Sales of tea Sales of all beverages PRODUCT MIX STRATEGY Definitions of the Relevant Market Design | Development | Marketing
    10. 10. PRODUCT MIX STRATEGY The BCG Growth-Share Matrix The GE Business Screen Directional Policy Matrix Product Portfolio Models Design | Development | Marketing
    11. 11. EVALUATING COMPETITIVE STRENGTH AND MARKET ATTRACTIVENESS Competitive Strength Dimensions  Does our market share suggest we have a strong customer base?  Do we have the managerial skills needed to compete?  Are our production facilities modern and efficient?  Do we possess the technology to maintain a competitive rate of innovation?  Do customers have a positive image of our products?  Does our cost structure enable us to be competitive on price?  Do we have stable and reliable suppliers? Design | Development | Marketing
    12. 12. EVALUATING COMPETITIVE STRENGTH AND MARKET ATTRACTIVENESS Market Attractiveness Dimensions  Is the industry sales-growth rate high?  Is the market large enough to sustain several competitors?  Is the rate of product obsolescence high?  Does extensive government regulation constrain actions?  Is there a risk of raw material or component shortage?  Are their a large number of strong competitors?  Does the industry present a strong potential for profit?  Does the industry fit well with our overall corporate strategy? Design | Development | Marketing
    13. 13. Design | Development | Marketing CONTACT USCONTACT US http://marketing.clicksbazaar.com/corporate-marketing http://clicksbazaar.com | Contact@clicksbazaar.com

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