Recently I gave a talk on Customer Relationship Management Software at a prestigious engineering college at Nashik, India. Features of popular CRM and how businesses are using CRM software to track all interactions from customers and build a better sales forecast and make better decisions for the company.
15. What Do You Manage on CRM
Lead Management Contact
Management
Opportunity
Management
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Territory
Management
Partner
Management
Sales Performance
Management
16. Available Tools
Sales Forecast Chat / Instant
Messaging
Call Center
Automation
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Invoice/Quotation File Sync/Sharing Marketing
Automation Tools
17. Report and Analysis
Sales Analytics Vendor Analysis Forecast Report
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Invoice/Quotation Lead Reports Deal Reports
18. Conversion Is What You Need.
▸Communicate Well with Customer
▸Analyse the Requirement or Create
▸Make Everything Swift for the Customer
No CRM is Perfect.
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30. Recap
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Customer Relationship Is Very Important
Solution Required to Automate the Processes
CRM is to manage and analyze customer interactions
Self Hosted or Cloud Based CRMs available e.g. Salesforce, Zoho
Huge Opportunity in CRM Development. Market to Cross $37 billion by 2017