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Hamstrung SEO: How to Attain Confidence and Trust in a Larger Business | Benchmark Search Conference 2016

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From Click Consult's Benchmark Search Conference 2016, Bridgewater Hall, 12th July. Presented by Rob Hughes, JD Williams - Hamstrung SEO:
How to Attain Confidence and Trust in a Larger Business. #benchmarkconf2016

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Hamstrung SEO: How to Attain Confidence and Trust in a Larger Business | Benchmark Search Conference 2016

  1. 1. Hamstrung SEO: How to Attain Confidence and Trust in a Larger Business Rob Hughes // JD Williams
  2. 2. FIRST OFALL… HEALTH AND SAFETY
  3. 3. ROB HUGHES //SEO,SOCIAL,CONTENT,DEVELOPMENT Head of Earned @ JD Williams Group // N Brown Group PLC Running a team with some great search, social and content capabilities and getting the chance to help grow some amazing, international brands. With experience in search, social, content and development since 2004; Rob brings a wealth of experience making him perfectly positioned to deliver and support a client’s search strategy and campaign from the ground up rob.hughes@jdwilliams.co.uk rob.hughes87 _robh_ rob.hughes87
  4. 4. N BROWN GROUP PLC A leading digital fashion retailer, with 140 years of experience. We offer our customers an extensive range of products, principally clothing, footwear and homewares. We are size inclusive, from 10-32 in Womenswear and S to 5XL in Menswear. This means we meet the needs of two significant but under-served customer groups – size 20-plus and age 50-plus. Traditionally a mail order catalogue business, we now see over 60% of demand coming from online, and are changing our approach accordingly. In order to drive both sales and brand awareness, we also operate a small store estate in the UK, focused on key shopping areas.
  5. 5. WE’VE ALL BEEN THERE
  6. 6. WHAT DON’T YOU UNDERSTAND?!?!
  7. 7. ALOT OF ISSUES STEM FROM TRUST
  8. 8. PROCESS TECHNOLOGY INTEGRATION CELEBRATION COMMUNICATION Five Pillars of Success SO, HOW DO YOU DO IT?
  9. 9. 1. PROCESS
  10. 10. 2. TECHNOLOGY
  11. 11. 3. JOINED UP THINKING
  12. 12. 4. CELEBRATING WINS
  13. 13. 5. COMMUNICATION
  14. 14. Ultimately there is no such thing as failure. There are lessons learned in different ways. Twyla Tharp

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