Sequoia Capital NewCo ppt template

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Sequoia Capital NewCo ppt template

Sequoia Capital NewCo ppt template

  1. 1. NewCoCompany Purpose• Define the company/business in a single declarative sentenceDownload original ppthttp://bit.ly/PWKSOA
  2. 2. Elements of Sustainable Companies Start-ups with these characteristics have the best chance of becoming enduring companies. We like to partner with start-upsthat have:Clarity of PurposeSummarize the companys business on the back of a business card.Large MarketsAddress existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop.Rich CustomersTarget customers who will move fast and pay a premium for a unique offering.FocusCustomers will only buy a simple product with a singular value proposition.PainkillersPick the one thing that is of burning importance to the customer then delight them with a compelling solution.Think DifferentlyConstantly challenge conventional wisdom. Take the contrarian route. Create novel solutions. Outwit the competition.Team DNAA company’s DNA is set in the first 90 days. All team members are the smartest or most clever in their domain. "A" level founders attract an "A" level team.AgilityStealth and speed will usually help beat-out large companies.
  3. 3. Business Plan We like business plans that present a lot of information in as few words as possible. The following business plan format, within15-20 slides, is all thats needed:Company Purpose Business Model • Define the company/business in a single declarative sentence. • Revenue model • PricingProblem • Average account size and/or lifetime value • Describe the pain of the customer (or the customer’s customer). • Sales & distribution model • Outline how the customer addresses the issue today. • Customer/pipeline listSolution • Demonstrate your company’s value proposition to make the customer’s life better. • Show where your product physically sits. Team • Provide use cases. • Founders & Management • Board of Directors/Board of AdvisorsWhy Now • Set-up the historical evolution of your category. Financials • Define recent trends that make your solution possible. • P&L • Balance sheetMarket Size • Cash flow • Identify/profile the customer you cater to. • Cap table • Calculate the TAM (top down), SAM (bottoms up) and SOM. • The dealCompetition • List competitors • List competitive advantagesProduct • Product line-up (form factor, functionality, features, architecture, intellectual property). • Development roadmap.
  4. 4. Problem• Describe the pain of the customer (or the customer’s customer).• Outline how the customer addresses the issue today.
  5. 5. Solution• Demonstrate your company’s value proposition to make the customer’s life better.• Show where your product physically sits.• Provide use cases.
  6. 6. Why Now• Set-up the historical evolution of your category.• Define recent trends that make your solution possible.
  7. 7. Market Size• Identify/profile the customer you cater to. X• Calculate the TAM (top down), SAM (bottoms up) and SOM.
  8. 8. Competition• List competitors• List competitive advantages
  9. 9. Product1. Product line-up (form factor, functionality, features, architecture, intellectual property).2. Development roadmap.
  10. 10. Business Model• Revenue model• Pricing• Average account size and/or lifetime value X• Sales & distribution model X• Customer/pipeline list X
  11. 11. Team1. Founders & Management2. Board of Directors/Board of Advisors
  12. 12. Financials• P&L• Balance sheet• Cash flow• Cap table• The deal

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