The All About Facebook Guide Table of Content

483 views

Published on

This table of content is taken from The All About Facebook Guide, a manual / tutorial filled with tips and tricks to help you professionally manage your online presence in a very effective and time-saving way. You can download the full guide here: http://www.cleverwood.be/learning-hub/self-learning-and-downloads/the-all-about-facebook-guide/

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
483
On SlideShare
0
From Embeds
0
Number of Embeds
93
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The All About Facebook Guide Table of Content

  1. 1. ContentsIntroduction............................................................................................................................................. 2Legal disclaimer ....................................................................................................................................... 3Turning Profiles into Pages ...................................................................................................................... 7Designing for Facebook ........................................................................................................................... 8 Profile Cover photo and ‘icon’ design ................................................................................................. 8 Important design notes ..................................................................................................................... 13 Automatic cover creation .................................................................................................................. 13Pictures, pictures, pictures .................................................................................................................... 14 Photos / Wall Photos / Albums ......................................................................................................... 14 Managing your Photos ...................................................................................................................... 17Summary of all sizes .............................................................................................................................. 18 Cover image & Profile picture ....................................................................................................... 18 Custom Tabs .................................................................................................................................. 19 Single image update ...................................................................................................................... 19 Highlighted image, Life Event image & Milestone image ............................................................. 19 Bonus: creative Album thumbnail gallery ......................................................................................... 20You & the people ................................................................................................................................... 21 Friend Lists......................................................................................................................................... 21 Friends List visibility....................................................................................................................... 24 Creating and managing your own Lists ......................................................................................... 25 Groups ............................................................................................................................................... 27 Group Chat .................................................................................................................................... 27 Creating documents & sharing files .............................................................................................. 27 Events ................................................................................................................................................ 28 Checking in to Events .................................................................................................................... 29 Inviting people to an event ........................................................................................................... 29 Chat, mobile & video calling .............................................................................................................. 30 Deleting Facebook Chat history .................................................................................................... 31 Facebook Messenger for Windows ............................................................................................... 31 Tagging Friends.................................................................................................................................. 32Pages ..................................................................................................................................................... 34 Merging a Profile to a Page ............................................................................................................... 34 Merging duplicate Pages. .................................................................................................................. 35 Page 4
  2. 2. Company information ....................................................................................................................... 36 Why do you want to be on Facebook? .............................................................................................. 36 You want to extend your brand/company profile with a social asset. ......................................... 36 You just want an additional PR channel. ....................................................................................... 37 You want to contribute meaningful to your audience. ................................................................. 37 Best time to share on Facebook ........................................................................................................ 38 Creating attractive content ............................................................................................................... 41 10 good tips to help you create good updates.............................................................................. 42 7 good tips for community management ...................................................................................... 42 Promoting your Page and Profile ...................................................................................................... 44 e-Mail footers ................................................................................................................................ 44 Allowing Subscribers ..................................................................................................................... 44 Facebook Places ............................................................................................................................ 44 The Like Button or Box .................................................................................................................. 47Metrics................................................................................................................................................... 47 Reach ............................................................................................................................................. 48 Engaged users................................................................................................................................ 48 People talking about this ............................................................................................................... 48 Virality ........................................................................................................................................... 48Privacy ................................................................................................................................................... 49 Learn the Privacy basics .................................................................................................................... 49 Control how you share outside Facebook ......................................................................................... 49 Privacy Controls by feature ............................................................................................................... 49 Control who can find you .................................................................................................................. 49Creating personas to define your audience .......................................................................................... 51 Worksheet example ...................................................................................................................... 52Three Guiding Principles........................................................................................................................ 53Apps ....................................................................................................................................................... 53 Building Facebook Apps .................................................................................................................... 53 Creating a Page Tab ........................................................................................................................... 54 Apps for your Timeline ...................................................................................................................... 56Extras ..................................................................................................................................................... 57 you@facebook.com .......................................................................................................................... 57 Facebook Questions .......................................................................................................................... 57 Page 5
  3. 3. Terminating your Facebook account ..................................................................................................... 59Sources .................................................................................................................................................. 60 Page 6

×