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Start of a crisis                          1                    19th December 2009
E-Reputation
LISTEN
Listen         Should I?           Questions to be asked…
Keywords
Keywords     Sources
Keywords     Sources           Volume
Keywords     Sources           Volume               Resources
Keywords     Sources           Volume               Resources                    Reactivity
Keywords     Sources           Volume               Resources                    Reactivity                           Comp...
PLAN
Think about your next steps
Objectives
KPI’s !
Objectives      Audience
Objectives      Audience             Procedures
Objectives      Audience             Procedures                   Guidelines
Objectives      Audience             Procedures                   Guidelines                          Training
Train & teach
Objectives      Audience             Procedures                   Guidelines                          Training            ...
ACT
Engage conversation
Marketing /Comm             Sales       HR       Customer                                   Service                       ...
MEASURE
IMPROVE    ... and start again
ListenImprove                      Plan    Measure            Act
E-reputationmaturity                                                               Cross-channel                          ...
Thank You !Olivier BeaujeanManaging Partner@olbowolivier.beaujean@cleverwood.bewww.cleverwood.be
Workshop
Recherches avancées via Google &                 Twitter     •    “phrase exacte”                                        •...
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
Rencontre de la communication publique   e-reputation - olivier beaujean
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Rencontre de la communication publique e-reputation - olivier beaujean

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A presentation on e-reputation given in Oct 2011 by Olivier Beaujean at the event "rencontre de la communication publique" at the Cercle de Wallonie

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Rencontre de la communication publique e-reputation - olivier beaujean

  1. 1. Start of a crisis 1 19th December 2009
  2. 2. E-Reputation
  3. 3. LISTEN
  4. 4. Listen Should I? Questions to be asked…
  5. 5. Keywords
  6. 6. Keywords Sources
  7. 7. Keywords Sources Volume
  8. 8. Keywords Sources Volume Resources
  9. 9. Keywords Sources Volume Resources Reactivity
  10. 10. Keywords Sources Volume Resources Reactivity Competition
  11. 11. PLAN
  12. 12. Think about your next steps
  13. 13. Objectives
  14. 14. KPI’s !
  15. 15. Objectives Audience
  16. 16. Objectives Audience Procedures
  17. 17. Objectives Audience Procedures Guidelines
  18. 18. Objectives Audience Procedures Guidelines Training
  19. 19. Train & teach
  20. 20. Objectives Audience Procedures Guidelines Training Crisis
  21. 21. ACT
  22. 22. Engage conversation
  23. 23. Marketing /Comm Sales HR Customer Service ... It’s about the WHOLE organization
  24. 24. MEASURE
  25. 25. IMPROVE ... and start again
  26. 26. ListenImprove Plan Measure Act
  27. 27. E-reputationmaturity Cross-channel Real-time Dashoard Linkedin Crisis blogs Twitter Facebook ROI Google Alerts Assessment Time
  28. 28. Thank You !Olivier BeaujeanManaging Partner@olbowolivier.beaujean@cleverwood.bewww.cleverwood.be
  29. 29. Workshop
  30. 30. Recherches avancées via Google & Twitter • “phrase exacte” • “ phrase exacte” • “-” exclure un mot • “-” exclure un mot • “*” remplace n’importe quel(s) mot(s) • “OR” à utiliser en majuscule (ET est l’opérateur par • “OR” à utiliser en majuscule (ET est l’opérateur par défaut) défaut) • from:twitteruser • link:cercledewallonie.be Recherche parmi les tweets envoyés par un utilisateur Recherche l’ensemble des pages référençant un site • to:twitteruser anderlecht site:lesoir.be • anderlecht site:lesoir.be Recherche parmi les tweets mentionnant un utilisateur Recherche limitée à un site particulier • related:www.cerclewallonie.be Recherche des pages similaires Twitter ne fournit (gratuitement) que les résultats des 2 dernières semaines Voir aussi Voir aussi http://www.google.com/advanced_search http://twitter.com/search-advanced http://www.google.com/intl/en/help/operators.html https://support.twitter.comOlivier Beaujean – Managing Partner, Julien Mourlon – Business Consultant

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