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This presentation is an introduction to SoLoMo, which is a term to describe a significant change in consumer behavior and marketing opportunities. The social mobile local concept supports the theory that only relevant and meaningful content makes sense to specific users who are at a specifc time on a specific location.
In order to be able to deliver these marketing messages, it's necesaary to understand how exactly this works, and what technologies and mechanisms are behind it.
It moves the consumer even further down the scale of empowerment, allowing them to be active online at almost any time or location, while connecting them in real time to their social graph, their network, peer opinions and advice.
The implications for marketers are dramatic, in terms of targeting, data, measurement and pure disruptive power.