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Fas 66 social_media_myths


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Fas 66 social_media_myths

  1. 1. Social Media Myths 29/04/2014 By Candice Vanhacht and Stéphanie Desmet FRIDAY SESSION #66 @Cleverwood #FridaySession
  2. 2. "After researching over 800 ecommerce websites , IBM still found that only 1% of visits come directly from social media. Only a fraction of those visits turn into conversions." Article source: Study source:
  3. 3. "Just one pin on Pinterest can help you earn 78 cents on average, study shows" Article source:… Study Source:
  4. 4. "During january and february we helped out 150+ customers on our Facebook page" Source = Bi-Monthly Social Media Activity report for Nescafé Dolce Gusto Belgilux
  5. 5. “Facebook Pages Are a Bad Investment for Small Businesses" Source:… It is the misunderstanding of how Facebook Pages work. Instead of building a database of users that you can contact at will, you are essentially paying Facebook to build a list of people that you can then advertise to.
  6. 6. “Social Media customers are more valuable customers" Article source: Study source: Personal social media contact builds trust and thus more loyalty. Customers that had come through one of these social touchpoints, filled out the customer consultation form at a higher rate than other customers, at 179%. They also completed their first payment through the company, at a higher rate of 732%.
  7. 7. "Quit Using Social Media For Your Business…Become More Social" Article source: A social business thinks differently. They know that everything today is shared, whether through a post or a picture, a review or a video…all starring the customer and they want to participate (not pushing their own content).
  8. 8. "Facebook Is About to Lose 80% of Its Users by 2017" Study source: Controversial Study from two PhD students at Princeton University who base these numbers on disease models that spread and fade out.
  9. 9. "17% decline in social media buzz in US Telecom Industry" Source: Numbers from a report dated february 2014
  10. 10. “Social media „buzz‟ has no measurable effect on short-term sales.” Source: It isn’t that Coca-Cola thinks buzz isn’t valuable. It’s just that they were unable to draw a clean line between it and a lift in sales.
  11. 11. “When I started using Twitter and Facebook for my business in 2011, I would have never thought it could grow my business the way it did. But that year, I increased my cleaning company‟s sales by 49 percent!”. Source: