Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Fas 66 social_media_myths

601 views

Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Fas 66 social_media_myths

  1. 1. Social Media Myths 29/04/2014 By Candice Vanhacht and Stéphanie Desmet FRIDAY SESSION #66 @Cleverwood #FridaySession
  2. 2. "After researching over 800 ecommerce websites , IBM still found that only 1% of visits come directly from social media. Only a fraction of those visits turn into conversions." Article source: http://www.mivamerchant.com/blog/social-media-doesnt-drive-ecommerce-sales...-or-does-it Study source: http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/black-friday-report-2013.pdf
  3. 3. "Just one pin on Pinterest can help you earn 78 cents on average, study shows" Article source: http://thenextweb.com/insider/2013/11/14/just-one-pin-on-pinterest-can-help-you-earn-78-cents-on-ave… Study Source: http://blog.rjmetrics.com/2012/02/15/pinterest-data-analysis-an-inside-look/#.UoTl5WTTBSZ
  4. 4. "During january and february we helped out 150+ customers on our Facebook page" Source = Bi-Monthly Social Media Activity report for Nescafé Dolce Gusto Belgilux
  5. 5. “Facebook Pages Are a Bad Investment for Small Businesses" Source: http://www.forbes.com/sites/elandekel/2013/01/22/facebook-pages-are-a-bad-investment-for-small-busin… It is the misunderstanding of how Facebook Pages work. Instead of building a database of users that you can contact at will, you are essentially paying Facebook to build a list of people that you can then advertise to.
  6. 6. “Social Media customers are more valuable customers" Article source: http://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social-media-10-case-studies/ Study source: http://www.socialmediaexplorer.com/social-media-marketing/social-media-customer-value/ Personal social media contact builds trust and thus more loyalty. Customers that had come through one of these social touchpoints, filled out the customer consultation form at a higher rate than other customers, at 179%. They also completed their first payment through the company, at a higher rate of 732%.
  7. 7. "Quit Using Social Media For Your Business…Become More Social" Article source: http://www.socialknx.com/2013.06.26.quit-using-social-media-for-your-business/ A social business thinks differently. They know that everything today is shared, whether through a post or a picture, a review or a video…all starring the customer and they want to participate (not pushing their own content).
  8. 8. "Facebook Is About to Lose 80% of Its Users by 2017" Study source: http://time.com/1405/facebook-is-about-to-lose-80-of-its-users-study-says/ Controversial Study from two PhD students at Princeton University who base these numbers on disease models that spread and fade out.
  9. 9. "17% decline in social media buzz in US Telecom Industry" Source: http://www.slideshare.net/simplify360/top-telecom-companies-on-social-media-february-2014 Numbers from a report dated february 2014
  10. 10. “Social media „buzz‟ has no measurable effect on short-term sales.” Source: http://www.economistgroup.com/leanback/channels/social-media-is-dead/ It isn’t that Coca-Cola thinks buzz isn’t valuable. It’s just that they were unable to draw a clean line between it and a lift in sales.
  11. 11. “When I started using Twitter and Facebook for my business in 2011, I would have never thought it could grow my business the way it did. But that year, I increased my cleaning company‟s sales by 49 percent!”. Source: https://www.linkedin.com/today/post/article/20140311221041-26846686-how-i-boosted-my-sales-49-with-social-media

×