Social Media Myths
By Candice Vanhacht and Stéphanie
FRIDAY SESSION #66
"After researching over 800 ecommerce
websites , IBM still found that only 1% of visits
come directly from social media. Only a fraction
of those visits turn into conversions."
Article source: http://www.mivamerchant.com/blog/social-media-doesnt-drive-ecommerce-sales...-or-does-it
Study source: http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/black-friday-report-2013.pdf
"Just one pin on Pinterest can help you earn 78
cents on average, study shows"
Article source: http://thenextweb.com/insider/2013/11/14/just-one-pin-on-pinterest-can-help-you-earn-78-cents-on-ave…
Study Source: http://blog.rjmetrics.com/2012/02/15/pinterest-data-analysis-an-inside-look/#.UoTl5WTTBSZ
"During january and february we helped out
150+ customers on our Facebook page"
Source = Bi-Monthly Social Media Activity report for Nescafé Dolce Gusto Belgilux
“Facebook Pages Are a Bad Investment for
It is the misunderstanding of how Facebook Pages work. Instead of building
a database of users that you can contact at will, you are essentially paying
Facebook to build a list of people that you can then advertise to.
“Social Media customers are more valuable
Article source: http://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social-media-10-case-studies/
Study source: http://www.socialmediaexplorer.com/social-media-marketing/social-media-customer-value/
Personal social media contact builds trust and thus more loyalty.
Customers that had come through one of these social touchpoints, filled out
the customer consultation form at a higher rate than other customers, at
179%. They also completed their first payment through the company, at a
higher rate of 732%.
"Quit Using Social Media For Your
Business…Become More Social"
Article source: http://www.socialknx.com/2013.06.26.quit-using-social-media-for-your-business/
A social business thinks differently. They know that everything today is
shared, whether through a post or a picture, a review or a video…all starring
the customer and they want to participate (not pushing their own content).
"Facebook Is About to Lose 80% of Its Users by
Study source: http://time.com/1405/facebook-is-about-to-lose-80-of-its-users-study-says/
Controversial Study from two PhD students at Princeton University who
base these numbers on disease models that spread and fade out.
"17% decline in social media buzz in US
Numbers from a report dated february 2014
“Social media „buzz‟ has no measurable effect
on short-term sales.”
It isn’t that Coca-Cola thinks buzz isn’t valuable. It’s just that they were
unable to draw a clean line between it and a lift in sales.
“When I started using Twitter and Facebook for my
business in 2011, I would have never thought it could
grow my business the way it did. But that year, I
increased my cleaning company‟s sales by 49