Cleverwood friday session Social Media and transparency : New ways of lobbying ?

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Social media can be seen as an evolution or a revolution for different practices, depending on the point of view.
It changes the way we live, the way we work, the way we are connected to someone. All this (r)evolution affects the daily life.
During the session, Helene Debaisieux, with a master degree in ethics, will try to bring an ethical connection to this topic and to spark off debates, questions and discussions like for instance:
What is a possible definition of lobbying?
Are social media also a (r)evolution for lobbying? Is this a factor of change?
Do the lobbyists act different?
Will the use of social media lead the lobbyists to become more transparent?
And how about ethics?

For more info, feel free to read the following blogpost "Social Media Ethics and Transparency": http://bit.ly/eAamzR

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Cleverwood friday session Social Media and transparency : New ways of lobbying ?

  1. 1. Community animation Twitter opportunities Case Study mobile app Monitoring Social media Geo-localization Innovative mash-ups Scrum : tips & tricks Career mgt 2.0 Basecamp Webwriting DYNAMIC INSOURCING FRIDAY SESSIONS Today’s session Debaisieux Hélène Presenting “Social Media and Transparency New Ways of Lobbying ?
  2. 2. T h e s t a r t i n g p o i n t : S o c i a l M e d i a = C h a n g e ? • Another life? • Another work? • Another practice? • Another Lobbying? • Wind of change? •Motivator of change? • Accelerator of change?
  3. 3. Definitions
  4. 4. The Era of Transparency
  5. 5. The Era of Transparency
  6. 6. What is a lobbyist? ? NETWORK PERSUASION LEGITIMITY INTEREST SUBJECTIVITY BIA POWER HETEROGENEITY HOMOGENEITY PUBLIC SPACE REACHING ACTION
  7. 7. Transparency in Lobbying?
  8. 8. In Social Media, where are the lobbyists? Caroline de Cocq’s blogs Who’s Lobbying?
  9. 9. And about Social Media ?
  10. 10. New Ways of Networking? • Relationship • Reality • Obscurity • Connection • Virtuality • Enlightenment
  11. 11. New Ways of Communication? • Company control • 1 to 1 • 1 Message • 0/1 Channel • Difficulty of control • Message (s) • Channel (s) • Medium
  12. 12. New Ways of Legitimity? • Auto Mgmt • More control • Stakeholders • Reputation • Non-immediacy • Individuality • Civil Society • Shareholders • Less control • Expectations • Image Mgmt
  13. 13. New Ways of Public Space? • Boundaries • Private versus Public • Rapid • Fuziness • Private / Public • Fast & Furious
  14. 14. What does not change? • Relationship • No equity in freedom of speech • Real contact first • Unchanged power struggle • No 2.0 revolution • Same fondations • Same lobbying
  15. 15. Example : Iran • False Flag • Only accelator • Not a trigger • Tweets from US • Phone first • « Revolution will not be televised but twittered » • Censure • Except Twitter • // Moldavie Revolution 2.0 ?
  16. 16. Example : BP • Powerfull Word of Mouth • BP ridiculized • Use of official channels • Unofficial channels • @BP_America versus @BPGlobalPR
  17. 17. How to use Social Media for Lobbying? • Publicity • Monitoring • Tracking • Diffusion • Convene a crowd • Connect differently • Raise the public opinion • Transparency • Honesty • Respect • Clarity • Good judgement
  18. 18. Example: Friends of glass
  19. 19. T h e s t a r t i n g p o i n t : S o c i a l M e d i a = C h a n g e ? • Medium of change • Same mechanisms • Same rules • Same principles • Accelerator • Multiplicator • Related to the ethics trend
  20. 20. Cleverwood is a trademark of Fair Wood Ventures sprl/bvba Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels. Slides will up be there Pic’s will be here Summaryover here Andtweets down here

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