On Friday 18/12, Jurgen Noel came for a special Xmas Friday Session to speak about his job and particularly about how to make a good campaign younger generations and Digital Natives. He showed us the various steps and his tips to reach the young generation on the web and social media. He illustrated this with his recent experiences in the banking sector at ING on social media such as Netlog or Facebook. I personally will remember that we should not try to speak like them because we aren't like them! The tone of voice that will be chosen in a media campaign targeting teenagers is really important.