Cleverwood Friday Session : Digital Strategy Youth & Banking


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On Friday 18/12, Jurgen Noel came for a special Xmas Friday Session to speak about his job and particularly about how to make a good campaign younger generations and Digital Natives. He showed us the various steps and his tips to reach the young generation on the web and social media. He illustrated this with his recent experiences in the banking sector at ING on social media such as Netlog or Facebook. I personally will remember that we should not try to speak like them because we aren't like them! The tone of voice that will be chosen in a media campaign targeting teenagers is really important.

Published in: Business, Economy & Finance

Cleverwood Friday Session : Digital Strategy Youth & Banking

  1. 1. @Cleverwood #FridaySession Digital strategy Youth & banking: LAT relation? Jurgen Noël
  2. 2. Insights Those who cannot learn from history are doomed to repeat it. George Santayana
  3. 3. Perception
  4. 4. Interest
  5. 5. Are you happy with your bank?
  6. 6. Did you ever consider switching banks?
  7. 7. Competition
  8. 8. Impact If you think you're too small to have an impact, try going to bed with a mosquito in the room. Anita Roddick
  9. 9. ING, the bank of Netlog
  10. 10. Medium Be there where they are
  11. 11. Moment Moments of truth
  12. 12. Content Let’s ask them
  13. 13. Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels. Cleverwood is a trademark of Fair Wood Ventures sprl/bvba