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Lionel Groetaers, Business Consultant at Cleverwood, shares his work about the use of Facebook and Twitter by BEL20 companies. Three questions will be addressed:
1. Do BEL20 companies have integrated social media in their communication?
2. How do BEL20 companies use this new communication channel?
3. Does the presence or absence of the BEL20 companies on social media serve strategic insights?