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5 + 5 Golden Usability Rules for Conversion

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7 minutes presentation by Dirk Huysmans for Cleverwood's participation at the Devcom conference.

More: http://bit.ly/devcom

Published in: Design, Technology, Business
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5 + 5 Golden Usability Rules for Conversion

  1. 1. DEMO 5 + 5 Golden Usability Rules for Conversion N°
  2. 2. Part 1: 5 Golden Usability Rules
  3. 3. Rule 1: Make it easy to use Ex: main task? => too much info on page
  4. 4. Rule 2: Give feedback Ex: Waiting for what?
  5. 5. Rule 3: Be efficient Ex: Procedure of 8 steps?
  6. 6. Rule 4: Be consistent/ Use standards Ex: 1 Website, 3 layouts for forms?
  7. 7. Rule 5: Give the user a sense of controle & freedom EX: Where is the menu?
  8. 8. Part 2: 5 Golden Rules For Conversion
  9. 9. Rule 1: Explain, guide the user
  10. 10. Rule 2: Personal incentive
  11. 11. Rule 3: Social incentive
  12. 12. Rule 4: Scarcity/Bonus
  13. 13. Rule 5: Fun
  14. 14. About Me Dirk Huysmans is an Online Marketing & Usability Expert. Twitter: dirkhuysm@ Website: infostruct.be Tel: +32 499355495
  15. 15. If you want to get in touch… www.cleverwood.be [email_address] Call Olivier Beaujean at +32 (0) 475 75 85 90 Cleverwood is a trademark of Fair Wood Ventures sprl/bvba Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.

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