App Landing Page
What is a Mobile App
It is a point-of-entry that describes your
app’s features and value proposition so
that visitors are enticed to click through,
download, and install.
This page should adapt to the device
the reader is using, and should exclude
extraneous content when a user is
1. Drive readers
to the CTA
All the elements on the page should
support this ultimate goal.
Whether you’re using a button, a form,
or a text link, the CTA is the single most
important element on your landing page.
It’s the mechanism that turns a casual
viewer into a customer or a lead in all
the best app landing pages.
2. Pique interest with
the right headline
Since it’s the ﬁrst thing the reader sees,
make sure it communicates the value of
It has to drive the point home that the
reader needs your app or intrigue the
reader enough to stay on the page.
3. List the beneﬁts
of your app
The copy on the page should answer a
reader’s unspoken questions and satisfy
why they were motivated to go to your
landing page in the ﬁrst place.
But the length of your copy will entirely
depend on your app and the industry
you’re in. Getting them to purchase an
endless runner game will require much
less copy (and more images) than a
dieting and healthy lifestyle app.
Use social proof to demonstrate that
your app is trustworthy.
Display the app’s awards and
recognitions or simply boast about
number of downloads and users.
5. Use complementary
The goal of your visuals is to enhance
the story that the body copy tells.
All graphics should showcase the
product and its beneﬁts.
THE INTELLIGENT MOBILE MARKETING PLATFORM
Read More About Building an
Effective Mobile App Landing Page: