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Make Your App Landing Page Insanely Effective

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Learn 5 ways to optimize your
app landing page

Published in: Mobile
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Make Your App Landing Page Insanely Effective

  1. 1. Make Your App Landing Page Insanely Effective DOWNLOAD
  2. 2. What is a Mobile App Landing Page? It is a point-of-entry that describes your app’s features and value proposition so that visitors are enticed to click through, download, and install. This page should adapt to the device the reader is using, and should exclude extraneous content when a user is on mobile. DOWNLOAD APP
  3. 3. 5 Ways to Optimize Your App Landing Page
  4. 4. 1. Drive readers to the CTA All the elements on the page should support this ultimate goal. Whether you’re using a button, a form, or a text link, the CTA is the single most important element on your landing page. It’s the mechanism that turns a casual viewer into a customer or a lead in all the best app landing pages.
  5. 5. 2. Pique interest with the right headline Since it’s the first thing the reader sees, make sure it communicates the value of your app. It has to drive the point home that the reader needs your app or intrigue the reader enough to stay on the page.
  6. 6. 3. List the benefits of your app The copy on the page should answer a reader’s unspoken questions and satisfy why they were motivated to go to your landing page in the first place. But the length of your copy will entirely depend on your app and the industry you’re in. Getting them to purchase an endless runner game will require much less copy (and more images) than a dieting and healthy lifestyle app.
  7. 7. 4. Showcase reviews Use social proof to demonstrate that your app is trustworthy. Display the app’s awards and recognitions or simply boast about number of downloads and users.
  8. 8. 5. Use complementary visuals The goal of your visuals is to enhance the story that the body copy tells. All graphics should showcase the product and its benefits.
  9. 9. https://clevertap.com/blog/mobile-app-landing-page/ THE INTELLIGENT MOBILE MARKETING PLATFORM www.clevertap.com Read More About Building an Effective Mobile App Landing Page:

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