New Context Conference: Intro to Lean UX

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New Context Conference: Intro to Lean UX

  1. 1. Introduction To Lean Startup
  2. 2. LUXR.CO NOVEMBER 2011
  3. 3. LUXR.CO NOVEMBER 2011
  4. 4. TWEET! Janice Fraser www.luxr.co @clevergirl @luxrco #LeanUXLUXR.CO NOVEMBER 2011
  5. 5. Lean Startup?LUXR.CO NOVEMBER 2011
  6. 6. LUXR.CO NOVEMBER 2011
  7. 7. Steve Blank introduced “Customer Development” in...um...2006.LUXR.CO NOVEMBER 2011
  8. 8. Get out of the building!LUXR.CO NOVEMBER 2011
  9. 9. In 2010, Brant Cooper and Patrick Vlaskovitz wrote a shorter, more useful book.LUXR.CO NOVEMBER 2011
  10. 10. 1,550,000 resultsLUXR.CO NOVEMBER 2011
  11. 11. Here’s my distillation... “Customer Development in One Page”LUXR.CO NOVEMBER 2011
  12. 12. LUXR.CO NOVEMBER 2011
  13. 13. + + make products incremental reduce waste customers want releasesLUXR.CO NOVEMBER 2011
  14. 14. #2 New York Times BestsellerLUXR.CO NOVEMBER 2011
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  16. 16. UX Cycles THINK Generative Research Ideation Mental models Reduce Behavior Models time, n cycle ot build Test Results time Competitive Analysis MAKE Prototypes Wireframes Value Prop Landing Page Hypotheses Comps Deployed Code CHECK A/B Testing Site Analytics Usability Testing Funnel Sign-upsLUXR.CO NOVEMBER 2011
  17. 17. Why Does User Experience Matter to Lean Startups?LUXR.CO NOVEMBER 2011
  18. 18. People, their goals & needs Sketches and prototypes “New user” experiences CUSTOMER DEVELOPMENT = UX!!?LUXR.CO NOVEMBER 2011
  19. 19. Design > UI Users 1. BLAH why Needs 2. BLAH 3. BLAH what how (INSERT BUSINESS THINKING HERE) Bob can... Uses Features (CREATE SKETCHES, WIREFRAMES & PIXELS) This Week User Stories Themed ReleasesLUXR.CO NOVEMBER 2011
  20. 20. UX People Are Experts at... • “getting out of the building” • figuring out problem/solution fit • identifying high-value problems • optimizing activation and retentionLUXR.CO NOVEMBER 2011
  21. 21. 10 9 Principles of Lean UX 1. Design + Prod. Mg. + development = 1 product team 2. Externalize! 3. FLOW: think/make/check 4. Repeatable and routinized 5. Solve the right problem 6. Goal-driven and outcome-focused 7. Generate many options 8. Decide quickly and hold decisions lightly 9. Recognize hypotheses & validate them 10. Research with users is the best source of information (& inspiration)LUXR.CO OCTOBER 2011
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