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Lean ux warm_gun

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Presentation made at the 2011 Warm Gun Conference

Published in: Design, Technology, Business

Lean ux warm_gun

  1. 1. Does this UXmake me look FAT?
  2. 2. TWEET! Janice Fraser www.luxr.co @clevergirlLUXR.CO DECEMBER 2011
  3. 3. SELF-DESIGN ACCIDENTAL DESIGN ACTIVITY-FOCUSED DESIGN EXPERIENCE-FOCUSED DESIGN GENIUS DESIGNLUXR.CO DECEMBER 2011
  4. 4. What makes designers feel successful?LUXR.CO DECEMBER 2011
  5. 5. LUXR.CO DECEMBER 2011
  6. 6. ProductLUXR.CO DECEMBER 2011
  7. 7. Product CustomersLUXR.CO DECEMBER 2011
  8. 8. Product Customers Mfg & COGSLUXR.CO DECEMBER 2011
  9. 9. Product Competitors Customers Mfg & COGSLUXR.CO DECEMBER 2011
  10. 10. Product Competitors Past Wins Customers Mfg & COGSLUXR.CO DECEMBER 2011
  11. 11. Product Competitors Past Wins and Failures Customers Mfg & COGSLUXR.CO DECEMBER 2011
  12. 12. Product Competitors Past Wins and Failures Customers Mfg & COGS Brand GuidelinesLUXR.CO DECEMBER 2011
  13. 13. LUXR.CO DECEMBER 2011
  14. 14. You’ll launch one crappy product after another.LUXR.CO DECEMBER 2011
  15. 15. LUXR.CO DECEMBER 2011
  16. 16. LUXR.CO DECEMBER 2011
  17. 17. Users will hate your product over and over.LUXR.CO DECEMBER 2011
  18. 18. Victory is measured in learning.LUXR.CO DECEMBER 2011
  19. 19. LUXR.CO DECEMBER 2011
  20. 20. LUXR.CO DECEMBER 2011
  21. 21. MAKE THE RIGHT PRODUCT Users 1. BLAH Needs 2. BLAH 3. BLAH why what how Bob can... (INSERT BUSINESS THINKING HERE) Uses Features (CREATE SKETCHES, WIREFRAMES & PIXELS) This Week User Stories Themed ReleasesLUXR.CO DECEMBER 2011
  22. 22. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECKLUXR.CO DECEMBER 2011
  23. 23. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECKLUXR.CO DECEMBER 2011
  24. 24. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECKLUXR.CO DECEMBER 2011
  25. 25. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECKLUXR.CO DECEMBER 2011
  26. 26. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECKLUXR.CO DECEMBER 2011
  27. 27. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECKLUXR.CO DECEMBER 2011
  28. 28. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECKLUXR.CO DECEMBER 2011
  29. 29. THINK THINK THINK THINK THINK THINK THINK MAKE MAKE MAKE MAKE MAKE MAKE MAKE CHECK CHECK CHECK CHECK CHECK CHECK CHECKLUXR.CO DECEMBER 2011
  30. 30. PROJECT SCHEDULE 2007 Research & Detailed Design Framework Development --> Modeling & Specification 1 2 3 4 5 6 7 8 MONTHS R1 ALPHA R1 BETA R1 RELEASE R2 ALPHA etc... 9 10 11 12 13 14 15 16LUXR.CO DECEMBER 2011
  31. 31. PROJECT SCHEDULE 2010LUXR.CO DECEMBER 2011
  32. 32. PROJECT SCHEDULE 2010 “Provide documented mobile site requirements to date” “Approve final page designs”LUXR.CO DECEMBER 2011
  33. 33. unvalidated effort Plot the difference MAKE release MAKE release MAKE release THINK timeLUXR.CO DECEMBER 2011
  34. 34. unvalidated effort Lots of little wiggles timeLUXR.CO DECEMBER 2011
  35. 35. unvalidated effort Lots of little wiggles timeLUXR.CO DECEMBER 2011
  36. 36. Each wiggle is a learning cycle. unvalidated effort MAKE MAKE MAKE release THINK THINK time CHECKLUXR.CO DECEMBER 2011
  37. 37. What is Lean UX? It’s UX for Lean Startups. • Get happy about launching crap • Ugly is just fine a lot of the time • Your opinion is a hypothesis • Make it perfect when you have evidenceLUXR.CO DECEMBER 2011
  38. 38. LUXR.CO DECEMBER 2011
  39. 39. LUXR.CO DECEMBER 2011

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