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CAC =
Total cost of acquiring subscribers
Total amount of new subscribers
To calculate CAC, total all of your costs for acquiring customers as a single number. Next,
divide that total by the number of new subscribers gained from these marketing efforts.
If each month your company acquires 10,000 customers and spends $350,000 on all those
acquisition efforts (including email marketing, SEM, ecommerce, etc.), your monthly CAC is
roughly $35 per customer.
There are a number of other factors that go into calculating CAC, like employee salaries,
infrastructure costs, etc. The point to remember is that acquiring customers takes time, money and
human resources.
Customer acquired each month 10,000
Marketing costs $350,000.00
CAC per customer $35.00

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