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Make Your Club Shine on Facebook presentation

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Presented at the District 28 Toastmasters Conference on 11.4.2011. Why and How to promote Toastmaster clubs on Facebook, includes examples and resources

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Make Your Club Shine on Facebook presentation

  1. 1. Make Your Club Shine on Toastmasters District 28 Fall conference November 5, 2011 Cleo Parker, ACS, ALB [email_address]
  2. 2. Agenda <ul><li>Why your club should be on Facebook </li></ul><ul><ul><li>Options and recommendations </li></ul></ul><ul><li>How to create a Facebook Page </li></ul><ul><ul><li>How to create Events and invite people </li></ul></ul><ul><li>Strategies to engage club members and fans </li></ul><ul><li>Extra Credit for Digerati </li></ul><ul><ul><li>Connecting with other sites and analyzing traffic </li></ul></ul><ul><li>Resources </li></ul><ul><ul><li>Page examples, reference, content sources </li></ul></ul>
  3. 3. WHY SHOULD YOUR CLUB BE ON FACEBOOK?
  4. 4. Why Facebook? <ul><li>Social Media is fast becoming a key piece of the communication landscape </li></ul><ul><li>93% of adult US Internet users are on Facebook. </li></ul><ul><ul><li>(source: BlogHer, April 2011) </li></ul></ul><ul><li>If Facebook were a country, it would be the world’s 3 rd largest </li></ul><ul><li>Facebook is overtaking Google and Yahoo in total time spent online. </li></ul><ul><ul><li>(source: ComScore, August 2011) </li></ul></ul>
  5. 5. In Other Words . . .
  6. 6. More Reasons <ul><li>Easy to use </li></ul><ul><ul><li>Step by step set up </li></ul></ul><ul><ul><li>Easy to upload photos, videos and share links </li></ul></ul><ul><ul><li>Invite friends </li></ul></ul><ul><ul><li>Start discussions </li></ul></ul><ul><li>Facebook pages rank well in search </li></ul><ul><li>next </li></ul>
  7. 7. Second through fourth search results from Facebook
  8. 8. Facebook Presence Options <ul><li>Pages </li></ul><ul><li>Groups </li></ul><ul><li>Profile </li></ul>
  9. 9. Facebook entity option: Page <ul><li>Pages </li></ul><ul><ul><li>Allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives. </li></ul></ul><ul><ul><li>Dearborn Dynamic Toastmasters page </li></ul></ul><ul><ul><li>next </li></ul></ul>
  10. 10. Page Example Functions available
  11. 11. Facebook entity option: Group <ul><li>Groups </li></ul><ul><ul><li>Provide a closed space for small groups of people to communicate about shared interests. Groups can be created by anyone. </li></ul></ul><ul><ul><li>Members must be approved, offers privacy options to limit visibility of posts </li></ul></ul><ul><ul><li>Official Toastmasters International Group </li></ul></ul><ul><ul><li>next </li></ul></ul>
  12. 12. Group Example: Toastmasters International
  13. 13. Facebook entity option: Profile <ul><li>Profile </li></ul><ul><ul><li>Profiles (timelines) represent individuals and must be held under an individual name. </li></ul></ul><ul><ul><ul><li>There are a couple D28 clubs using profiles </li></ul></ul></ul>
  14. 14. Facebook entity recommendation <ul><li>Page </li></ul><ul><ul><li>Greater Reach, open to all </li></ul></ul><ul><ul><li>Designed to promote organizations, ranks highly in search </li></ul></ul><ul><ul><li>Built in applications for events and content sharing </li></ul></ul>
  15. 15. CREATE A FACEBOOK PAGE <ul><li>How to </li></ul>
  16. 16. Before you start: <ul><li>Decide on your page name </li></ul><ul><li>Select administrators (multiple) </li></ul><ul><li>Select graphics & store on your computer </li></ul><ul><li>Meeting times, location, and street address </li></ul><ul><li>Welcome statement, club contact information </li></ul><ul><ul><li>Website, email, phone </li></ul></ul><ul><li>Have a plan for updating and posting </li></ul><ul><ul><li>Facebook page </li></ul></ul><ul><ul><li>next </li></ul></ul>
  17. 17. Click on the “create a page” link
  18. 19. Drop down menu Select Non-Profit organization
  19. 20. You can do it even without a Facebook account, just an email address
  20. 21. A logo (from the Toastmasters International Brand Portal ) or a photo of your club banner are good choices
  21. 22. Skip this step – set up the page first so when you invite people there is something to see
  22. 23. About info will appear on the left side column on your page
  23. 24. “ Get started” page is only available when page is brand new. Invite friends option always appears here, do it after page has some content Next: Edit Page
  24. 25. Work through the list of options
  25. 26. You can set landing tab to events if you have one coming up - remember to change it back when the event is over Work through the list of options
  26. 27. Basic Information -1
  27. 28. This info appears on the page’s “About” tab Appears in right column of the page’s Wall Basic Information -2
  28. 29. Saved image Webcam
  29. 30. Good resource
  30. 32. Keep the Apps Advanced topics
  31. 33. CREATE A FACEBOOK EVENT <ul><li>How To: </li></ul>
  32. 34. Before you start, have ready: <ul><li>Date and time </li></ul><ul><li>Place, including street address </li></ul><ul><li>URL link to flyers or more info </li></ul><ul><li>Graphics, logos, past events </li></ul><ul><li>Create an event </li></ul><ul><li>next </li></ul>
  33. 35. Click here Launches this page, click on the calendar icon
  34. 36. Invite your Facebook friends Select these to invite discussion You can include a link to a flyer here
  35. 37. ATTRACT AND ENGAGE FANS <ul><li>How to: </li></ul>
  36. 38. Spreading the Word <ul><li>Build Awareness </li></ul><ul><ul><li>Facebook Invitations </li></ul></ul><ul><ul><ul><li>Members, other Toastmasters & friends </li></ul></ul></ul><ul><ul><li>Emails to members & guests </li></ul></ul><ul><li>Friend campaigns </li></ul><ul><ul><li>Ask for fans to invite friends </li></ul></ul><ul><ul><ul><li>Alaska Kennel Club : “300 likes” campaign </li></ul></ul></ul><ul><ul><ul><li>next </li></ul></ul></ul>
  37. 39. <ul><li>Alaska Kennel Club </li></ul><ul><ul><li>Notable for “300 likes” campaign </li></ul></ul>
  38. 40. 100 likes in 7 days! 9/21 = 200 9/23 = 250 9/28 = 300
  39. 41. Click on Share Then drop down to select where to share it Add a personal note Invite your Facebook friends
  40. 42. Be Interesting & Engaging <ul><li>Think of yourself as the voice of your club </li></ul><ul><ul><li>“ What Would (my club) Say?” </li></ul></ul><ul><li>Regular posts </li></ul><ul><ul><li>Appear in fan newsfeeds </li></ul></ul><ul><ul><li>Reason to return to the page </li></ul></ul><ul><li>Variety is good! </li></ul><ul><ul><li>Remind members ANY fan can post </li></ul></ul><ul><ul><li>Include meeting info, links, and advice </li></ul></ul><ul><ul><li>Project and manual discussions </li></ul></ul><ul><li>Pictures and Video </li></ul><ul><ul><li>Share meetings and events </li></ul></ul><ul><ul><li>Tag people to draw interest </li></ul></ul>
  41. 43. Uploading Photos and Video After uploading, tag people – encourages them to check out their picture <ul><li>First save photos or video to your computer </li></ul><ul><li>Click to open upload tool </li></ul>
  42. 44. Removing Inappropriate Posts If you hover in the upper right corner you can will see an icon – click on it to hide, delete or report a post for abuse
  43. 45. Page examples <ul><li>Doing Well </li></ul><ul><ul><li>Washtenaw Toastmasters </li></ul></ul><ul><ul><li>Cromwell Community Toastmasters </li></ul></ul><ul><ul><li>Dublin Toastmasters </li></ul></ul><ul><li>Could Improve </li></ul><ul><ul><li>Epicenter Toastmasters </li></ul></ul>
  44. 50. Extra Credit <ul><li>Using Facebook as a page </li></ul><ul><li>Creating a custom club URL on Facebook </li></ul><ul><li>Posting from a mobile device </li></ul><ul><li>Connecting your Facebook page with your club website and Twitter </li></ul><ul><li>Page Insights </li></ul><ul><li>next </li></ul>
  45. 51. Change how you use Facebook Note changes in name and newsfeed
  46. 52. Why Fans are important <ul><li>With 25 fans you can create a custom url </li></ul><ul><ul><li>http://www.facebook.com/DearbornDynamicToastmasters </li></ul></ul><ul><li>Otherwise your address includes a lot of messy code </li></ul><ul><ul><li>http://www.facebook.com/pages/Epicenter-Toastmasters-Club-1041/145177188838567 </li></ul></ul>
  47. 53. Mobile updates for admin use only
  48. 54. Link to Facebook Page freetoasthost format does not allow “Like” icon code
  49. 55. Insights allow you to analyze traffic Bump after every Tuesday meeting
  50. 56. Resources <ul><li>Facebook Help </li></ul><ul><li>Building your presence with Facebook Pages </li></ul><ul><ul><li>“ Best Practices” pdf is an excellent reference </li></ul></ul><ul><li>Toastmasters Social Media Links </li></ul><ul><li>Get online! Attract a new generation of Toastmasters </li></ul><ul><li>Creating a page without a profile </li></ul><ul><ul><li>Contact Cleo for more information </li></ul></ul><ul><ul><li>[email_address] or 734-634-3501 </li></ul></ul>
  51. 57. Make Your Club Shine on Facebook! <ul><li>It’s where people are </li></ul><ul><li>It’s easy to get started </li></ul><ul><li>It’s one more place where Toastmasters can gather and communicate </li></ul>

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