Social media for Nonprofits (Beginner's Class)

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This is the slideshow from an introductory social media class I recently taught at the Foundation Center at the Carnegie Library of Pittsburgh.

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Social media for Nonprofits (Beginner's Class)

  1. 1. Presenter: Cindy Leonard Bayer Center for Nonprofit Management at Robert Morris University Social Media for Nonprofits
  2. 2. What’s on Tap? <ul><li>Exercise: Analog Social Networking (10 min.) </li></ul><ul><li>Defining social media & Why we should care (10 min.) </li></ul><ul><li>Social media terminology (15 min.) </li></ul><ul><li>Types of social media tools (15 min.) </li></ul><ul><li>Most popular social media tools (60 min.) </li></ul><ul><li>Social media planning & strategy considerations (30 min.) </li></ul><ul><li>General Q&A (30 min.) </li></ul>
  3. 4. Defining Social Media
  4. 8. Why We Should Care
  5. 11. Expand Network of Contacts Promote Action Consolidate or Formalize Networks Strengthen Relationships Quick Feedback to Constituents
  6. 12. Social Media Terminology
  7. 13. Communities & Community Building Friends Profile Online Presence Networks Groups Content Links Comments Tags (Bookmarking) Widgets Authenticity Collaboration Culture
  8. 14. Types of Social Media Tools
  9. 19. Most Popular Social Media Tools
  10. 20. <ul><li>Social Networking </li></ul><ul><ul><li>Facebook: http://www.facebook.com </li></ul></ul><ul><ul><li>LinkedIn: http://www.linkedin.com </li></ul></ul><ul><li>Wikis: http://www.wikispaces.com </li></ul><ul><li>Podcasting </li></ul><ul><ul><li>Hosting: http://www.podbean.com/ </li></ul></ul><ul><ul><li>Recording: http://audacity.sourceforge.net/ </li></ul></ul><ul><li>Photo and video sharing </li></ul><ul><ul><li>Flickr (photos): http://www.flickr.com </li></ul></ul><ul><ul><li>YouTube (video): http://www.youtube.com </li></ul></ul>
  11. 21. <ul><li>Twitter: http://www.twitter.com </li></ul><ul><li>Blogging </li></ul><ul><ul><li>Wordpress: http://www.wordpress.org </li></ul></ul><ul><li>RSS feeds </li></ul><ul><ul><li>Feedburner: http://www.feedburner.com </li></ul></ul><ul><li>Social bookmarking </li></ul><ul><ul><li>Delicious: http://www.delicious.com </li></ul></ul>
  12. 22. The Pittsburgh Zoo http://www.pittsburghzoo.org / (blogging, Facebook, RSS feed, Flickr, Twitter, YouTube) Pittsburgh Social Venture Partners http://www.psvp.org (blogging, Facebook, LinkedIn, Twitter, YouTube) LOGOS Ministry http://www.thelogosministry.org/ (Facebook Groups, Yahoo Groups, Blogging, Podcasts, Mobile Apps, YouTube)
  13. 23. Planning & Strategy
  14. 24. Small Steps
  15. 29. The “If you build it, they won’t come…” Issue
  16. 30. The WAVE Model You will be creating waves for your organisation. Waves that will help you reach your goals, by identifying them, finding your audience, selecting the tools you will start using, and engaging with your audience. From a presentation by Arjan Tupan of Capgemini Consulting for Convio The 3 W Questions Finding Your A udience Use V ersatile Tools E ngage Your Audience
  17. 32. Common Themes
  18. 33. Who job is it, anyway?
  19. 34. Assessing Organizational Readiness
  20. 35. Selling Social Media to Your Boss
  21. 36. What about ROI? How do I know if my efforts are worth it?
  22. 37. Open Q & A

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