Managing Social Media w/o Losing Your Mind - AFP Pgh Emerging Philanthropy Conference 2012
Managing Social Media without Losing Your Mind Source: www.ownitventures.net/images/going%20crazy.jpg Cindy Leonard Technology Services ManagerBayer Center for Nonprofit Management at Robert Morris University April 2012
Agenda• Part 1: Social Media Strategy• Part 2: Content Strategy• Part 3: Day to Day Management
Part 1: Social Media Strategy StrategyGoals Measuring Audience Tools
Part 2: Content StrategySource: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg Source: www.warhol.org/exhibitions/2011/heroesandvillains/images/WB_20110907_installshot1_large.jpg Create Curate
Part 3: Day-to-Day Management Source: eldhughes.files.wordpress.com/2011/02/devil-on-computer1.gif
Editorial CalendarCreator: Bob Hazlett, http://onehalfamazing.com/blogging/social-media-calendar-template/
RSS = Really Simple Syndication • Method of subscribing to news feeds that are auto updated • Look for RSS icon to find a feed • Add feed URL to a reader or aggregator FeedDemon NewsGator Omea ReaderGoogle Reader Owasu NewzCrawlerBlog Navigator RSS Bandit SharpReader
Multi-channel Social Media ManagementCentralized Ability to Easier to ListenAccess Schedule & Respond Quickly • Read & post • Spend a little • Check to multiple time each responses on social media day or week multiple accounts setting up social media from one posts accounts in place one place
Source: mashable.com • Free. • Best for single social media manager. • Connect to Twitter, Facebook, MySpace, LinkedIn, Foursquare and Google Buzz. • Update all or just a few with the same status at one time. • Schedule posts. • View photos and videos from within the tool. • Organizes feeds, mentions, messages and searches across columns. • Easy to use interface for messages, replies, retweets.
Source: mashable.com• Free version: add five networks and supports Facebook, Twitter, LinkedIn, Foursquare, MySpace, PingFm and WordPress.• Best for one or two dedicated social media managers.• Design focuses on streams, which are housed in customizable tabs.• Organize tabs by account, network or content.• Provides follower bios and Klout scores along with links to their social media profiles.• Create lists of followers.• Limited stats (option to get Google Analytics integration starting at $5.99 a month).