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Managing Social Media w/o Losing Your Mind - AFP Pgh Emerging Philanthropy Conference 2012


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Managing Social Media w/o Losing Your Mind - AFP Pgh Emerging Philanthropy Conference 2012

  1. 1. Managing Social Media without Losing Your Mind Source: Cindy Leonard Technology Services ManagerBayer Center for Nonprofit Management at Robert Morris University April 2012
  2. 2. Agenda• Part 1: Social Media Strategy• Part 2: Content Strategy• Part 3: Day to Day Management
  3. 3. Part 1: Social Media Strategy StrategyGoals Measuring Audience Tools
  4. 4. Part 2: Content StrategySource: Source: Create Curate
  5. 5. Part 2: Content Strategy • In-house? • Time • Talent • Resources • Who? What? When? • Guests? • Who? What? When?Source: Create
  6. 6. Part 2: Content Strategy• Finding the Gems? • Where? • Who?• Format? • Repurpose • Recycle • Remix Source: Curate
  7. 7. Part 3: Day-to-Day Management Source:
  8. 8. Editorial CalendarCreator: Bob Hazlett,
  9. 9. RSS = Really Simple Syndication • Method of subscribing to news feeds that are auto updated • Look for RSS icon to find a feed • Add feed URL to a reader or aggregator FeedDemon NewsGator Omea ReaderGoogle Reader Owasu NewzCrawlerBlog Navigator RSS Bandit SharpReader
  10. 10. Multi-channel Social Media ManagementCentralized Ability to Easier to ListenAccess Schedule & Respond Quickly • Read & post • Spend a little • Check to multiple time each responses on social media day or week multiple accounts setting up social media from one posts accounts in place one place
  11. 11. Source: • Free. • Best for single social media manager. • Connect to Twitter, Facebook, MySpace, LinkedIn, Foursquare and Google Buzz. • Update all or just a few with the same status at one time. • Schedule posts. • View photos and videos from within the tool. • Organizes feeds, mentions, messages and searches across columns. • Easy to use interface for messages, replies, retweets.
  12. 12. Source:• Free version: add five networks and supports Facebook, Twitter, LinkedIn, Foursquare, MySpace, PingFm and WordPress.• Best for one or two dedicated social media managers.• Design focuses on streams, which are housed in customizable tabs.• Organize tabs by account, network or content.• Provides follower bios and Klout scores along with links to their social media profiles.• Create lists of followers.• Limited stats (option to get Google Analytics integration starting at $5.99 a month).
  13. 13. Remember…
  14. 14. • Facebook • Twitter • Google+ • Musttools/ create a login • “Pay with a tweet”
  15. 15. Q&A• What is clear?• What is unclear?• What one thing will you do starting tomorrow?