How To Stop Sucking at Social Media: Social Media Strategies Done Right @socialmetric @slidecomet

11,193 views

Published on

Tired of losing money on botched-up ads? Getting the likes, but not getting the conversions? Here's a look into the system we've used to help companies like Qatar Airways, 3M, Phyto, and more to get fans, get engagement, and get sales from social media.

Find out more: http://socialmetric.com
Designed by: http://slidecomet.com

Published in: Social Media
13 Comments
93 Likes
Statistics
Notes
No Downloads
Views
Total views
11,193
On SlideShare
0
From Embeds
0
Number of Embeds
793
Actions
Shares
0
Downloads
0
Comments
13
Likes
93
Embeds 0
No embeds

No notes for slide

How To Stop Sucking at Social Media: Social Media Strategies Done Right @socialmetric @slidecomet

  1. SUCKING STOP SOCIAL MEDIA at
  2. IS THIS YOU? I DON’T GET SOCIAL!
  3. MY PAGE ISNOT SEEINGCONVERSIONS
  4. WHAT ARETHESE PEOPLESAYING?!
  5. THE ADS IBUY AREN’TWORKING
  6. 2 REASONS MOST PEOPLE AT SOCIALFAIL
  7. CREATIVITY WITHOUT AN OBJECTIVE DBTF;!CVSHFS!LJOH 1. Really?! READ CASE
  8. LACK A SYSTEM CASE: HMV 2. Ouch! READ CASE to approach Social Most businesses
  9. MICHAEL E. GERBER ON SYSTEMS: Organize around BUSINESS FUNCTIONS,not people. Build systems within each function. Let SYSTEMS RUN THE BUSINESS and people run the systems. People come and go but the SYSTEMS REMAIN CONSTANT. “ ”
  10. INTRODUCING: THE C SYSTEM 3 C 3
  11. D2CONVERSATIONS Listen to their
  12. You'll get more success if you pay attention to what is trending & try to reverse engineer the nature of the conversation, THEN BRING VALUE TO THEM. GARY VAYNERCHUK ON SOCIAL: It's the first true LISTENING, not SPEAKING PLATFORM........ “ ”
  13. YOUR BRAND AND PRODUCTS PEOPLE ARE TALKING ABOUT
  14. Got it?! SO START LISTENING
  15. SET UP SOCIAL MONITORING
  16. SOCIAL MEDIA MONITORING TOOLS
  17. WHAT DO THEY SAY ABOUT YOUR BRAND?
  18. WHO ARE YOUR BRAND CHAMPIONS?
  19. D3COMMUNITY Grow the
  20. Y U NO CLICKSMY ADS!
  21. STRATEGIC MEDIA BUYING
  22. COST-PER-LEAD/SALE ACQUISITION PROVIDES THE CHEAPEST
  23. THE BETTER WAY TO ADVERTISE ON
  24. INTEREST TRACKING
  25. YOU CAN EVEN TARGETCOMPETITOR’S FANS
  26. SPLIT TESTING BA C “Play My Town” “Must Play Game” “Build Your Town”
  27. SPLIT TESTING BA C “Play My Town” “Must Play Game” “Build Your Town” VISUALS
  28. SPLIT TESTING BA C “Play My Town” “Must Play Game” “Build Your Town” VISUALS TITLES
  29. SPLIT TESTING BA C VISUALS “Play My Town” “Must Play Game” “Build Your Town” TITLES TEXT
  30. TRACKING TUTORIAL TRACK YOUR CONVERSIONS Click it!
  31. D4CUSTOMERS Engage and Convert to
  32. BABE RUTH ON TECHNIQUES: “ ” Won’t Win HOME-RUNS Yesterday’s TODAY’S GAMES.
  33. SET UP AN ENGAGEMENT FRAMEWORK
  34. CONTENT MANAGEMENT WORD-OF-MOUTH CAMPAIGNS MANAGE RELATIONSHIPS
  35. CONTENT MANAGEMENT WORD-OF-MOUTH CAMPAIGNS MANAGE RELATIONSHIPS Create useful content Engage the community Connect with evangelists
  36. DEVELOP AN ORGANIZATIONAL WORKFLOW E.G. CRISIS MANAGEMENT FOR MESSAGES FOR COMMENTS
  37. TUFQ.CZ.TUFQ MFBSO HSPX FOHBHF 2 3 4
  38. Need more? Body I NEED MORE!
  39. BONUS RESOURCE: CONTAGIOUS CONTENT WEB MASTERCLASS
  40. SUCKING STOP SOCIAL MEDIA at
  41. EPXOMPBE UIJT!EFDL GPS!B!UXFFU
  42. WE CAN HELP community@socialmetric.com www.socialmetric.com The Measurable Social Media Firm SOCIAL METRIC û.com/socialmetric
  43. DESIGNED BY @Slidecomet info@slidecomet.com slidecomet.com û.com/slidecomet

×