2011 vision & direction


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2011 vision & direction

  1. 1. Clear Lake Chamber of Commerce 2011 Vision & Direction
  2. 2. History <ul><li>Starting in July 2010, your board of directors began having meetings, discussing the sustainability of the current business model. </li></ul><ul><li>By September these meetings produced a theory; we needed to become more focused on supporting business and economic development. This represented a shift from our “community organizing” roots </li></ul><ul><li>We sat down to write a new vision statement with the goal of being the most effective business support organization in Lake County! </li></ul>
  3. 3. Vision Statement <ul><li>The Clear Lake Chamber of Commerce is a membership organization dedicated to developing, promoting, and serving your business and community. Our goal is to sustain a unique and high quality of life by achieving economic vitality, with sensitivity and respect for the environment by fostering economic opportunity and a favorable business climate within the region. </li></ul>
  4. 4. Core Competencies <ul><li>Creating a strong economy </li></ul><ul><li>Promoting the community </li></ul><ul><li>Representing the interest of business with government </li></ul><ul><li>Promoting political action for a favorable business climate </li></ul><ul><li>Providing contact opportunities with decision makers </li></ul>
  5. 5. Whats new for 2011 <ul><li>New staff! </li></ul><ul><li>New web page! </li></ul><ul><li>New home! </li></ul><ul><li>New budget! </li></ul><ul><li>New dinner meetings! </li></ul><ul><li>New events! </li></ul><ul><li>New Value to our members! </li></ul>
  6. 6. New Staff <ul><li>In December we hired Jenn Jensen as our visitor center manager. </li></ul><ul><li>Welcome Jenn! </li></ul><ul><li>Shifting from volunteer staffed visitor center will provide for more responsive service to our members and visitors </li></ul>
  7. 7. New Web Page <ul><li>Konocti Computers has began work on our new and improved Clear Lake Chamber of commerce page </li></ul><ul><li>Our goal is to create a page that is simple to use and a real resource to business, our members and area visitors </li></ul><ul><li>NEW PAGE GOES LIVE MARCH 15 TH ! </li></ul>
  8. 8. New Home <ul><li>We are currently in negotiation with the Highlands Senior Center to renovate the building on Lakeshore Drive @ Golf Road. </li></ul><ul><li>We hope to begin renovation in early March for completion and move in early summer 2011 </li></ul><ul><li>Both the Highland Senior Center Board of Directors and your Clear Lake Chamber Board of Directors have approved the concept of this community minded project. </li></ul>
  9. 9. Building Benefits <ul><li>Renovating a blighted building helps: </li></ul><ul><ul><li>Support the senior community in Clearlake by helping Highlands Senior Center protect their asset </li></ul></ul><ul><ul><li>Improve Lakeshore Drive </li></ul></ul><ul><ul><li>Builds a sense of camaraderie and involvement within the Chamber based on the volunteerism involved to complete renovations </li></ul></ul><ul><ul><li>A grassroots, community driven project to revitalize Lakeshore Drive independent of Taxpayer money with the Clear Lake Chamber of Commerce and the Highlands Senior Center in the lead </li></ul></ul><ul><li>An ideal location that is convenient to tourists, boaters/anglers, and the business community </li></ul><ul><li>Allows City of Clearlake to find another tenant, potentially generating income for the City </li></ul><ul><li>City further benefits from fees for permits, etc. </li></ul>
  10. 10. New 2011 Budget <ul><li>Operating Budget Entirely Supported by Membership Dues & Events </li></ul><ul><li>Special Events funded solely by fundraising efforts </li></ul><ul><li>A true “By Business - For Business” Organization </li></ul><ul><li>ZERO Government / Taxpayer Money </li></ul><ul><li>Treating this 501(c)6 corporation as a business instead of a civic organization ensures Chamber can PROSPER </li></ul><ul><li>When the Chamber prospers, our members benefit, our businesses grow, our community benefits, and we provide more value to our members </li></ul>
  11. 11. What the Budget Means <ul><li>Your Chamber is no longer beholden to City of Clearlake </li></ul><ul><li>City of Clearlake can utilize funds in other areas </li></ul><ul><li>The Chamber now Supports the City instead of the City Supporting the Chamber! </li></ul><ul><li>Chamber can now lobby City Hall on behalf of its Business Members without a conflict of interest </li></ul>
  12. 12. New Dinner Meetings <ul><li>Our goal is to add more content to our meetings with presentations and guest speakers. </li></ul><ul><li>While preserving our interactive experience we hope to give the members new information on products, services and programs pertinent to business </li></ul>
  13. 13. New Events Planned <ul><li>Business Expo </li></ul><ul><ul><li>Planned for February 2012 </li></ul></ul><ul><ul><li>B2C & B2B Opportunities </li></ul></ul><ul><ul><li>Business Seminars </li></ul></ul><ul><ul><li>Keynote Speaker </li></ul></ul><ul><li>Pre-Season Chamber Gathering </li></ul><ul><ul><li>Member Exclusive </li></ul></ul><ul><ul><li>Hosted by local member resort </li></ul></ul><ul><ul><li>Benefits go to Chamber </li></ul></ul><ul><ul><li>Wine & Dine Evening w/Entertainment </li></ul></ul><ul><ul><li>Overnight Stay, Entire Resort Reserved for Chamber </li></ul></ul><ul><li>US Angler’s Choice Tournaments </li></ul><ul><ul><li>Seven Tournaments throughout the Season </li></ul></ul><ul><ul><li>Three are TOC’s with Dinner Banquets </li></ul></ul><ul><ul><li>Ten business sponsors at $1,000 each </li></ul></ul><ul><ul><li>Ten business sponsors at $1,000 IN-KIND TRADE each </li></ul></ul><ul><ul><li>Brings approximately One Million Dollars into our local economy in 2011! </li></ul></ul>
  14. 14. New Value to our Membership <ul><li>Networking Opportunities </li></ul><ul><ul><li>Monthly Dinner meetings, Business Mixers, Grand Openings/Ribbon Cutting, Facebook Page. </li></ul></ul><ul><li>New Web Site is Under Development </li></ul><ul><ul><li>B2C and B2B links </li></ul></ul><ul><ul><li>Member Directory </li></ul></ul><ul><ul><li>Chamber News </li></ul></ul><ul><ul><li>Relocation Resources </li></ul></ul><ul><ul><li>Business Startup Resources </li></ul></ul>
  15. 15. New Value to Membership <ul><li>Marketing </li></ul><ul><ul><li>Business to Consumer (B2C),Business to Business (B2B), Visitor Center referrals, Web Site, Weekly Email Newsletter, Monthly Membership Drawings, Featured Member Program, Member Referrals </li></ul></ul><ul><li>Resources </li></ul><ul><li>Monthly presentations on useful, business pertinant information, mentoring, start up help. </li></ul><ul><li>Political </li></ul><ul><li>representing the interest of ALL business, big and small in Lake County. </li></ul>
  16. 16. Chamber Office Staffed <ul><li>Our highest priority going into 2011 was to have dedicated office staff and regular business hours for our Chamber Lobby & Office </li></ul><ul><li>Jenn Jensen was hired as our Office Manager in December, worked through our holiday closure, and has had a substantial positive impact on our daily operations </li></ul><ul><li>A quick look at our New Members, Renewals, and Returning Members can all tell you that Jenn is doing a wonderful job! </li></ul>
  17. 17. New Members <ul><li>Predator Pest Control </li></ul><ul><li>Diamond Cleaning Systems </li></ul><ul><li>Moose Lodge of Clearlake Oaks </li></ul><ul><li>Chatoff Properties </li></ul><ul><li>Michael Horner </li></ul><ul><li>Havy’s Restuarant </li></ul>
  18. 18. January Renewals <ul><li>Highlands Insurance </li></ul><ul><li>Habitat for Humanity </li></ul><ul><li>Dr. Jack Elizares </li></ul><ul><li>First American Title </li></ul><ul><li>SAFE-BIDCO </li></ul><ul><li>Dennis Fordham </li></ul><ul><li>Marie’s Lakeshore Feed </li></ul><ul><li>Weed Tech </li></ul><ul><li>Thomas Hewlett, DDS </li></ul><ul><li>Lake County Association of Realtors </li></ul><ul><li>Swank’s Bookkeeping </li></ul><ul><li>Hal & Donna’s Boat Haven </li></ul><ul><li>Tatonka Trading </li></ul><ul><li>Clearlake Veterinary Clinic </li></ul><ul><li>Donald & Alan Johnson </li></ul>
  19. 19. Find us on Facebook! <ul><li>Join the conversation, see your friends, grow our network </li></ul><ul><li>Look up Clear Lake Chamber of Commerce </li></ul><ul><li>Like the page </li></ul><ul><li>Tell your Facebook Friends! </li></ul>
  20. 20. February Featured Members <ul><li>A&B Collision </li></ul><ul><li>Artisan Handiworks </li></ul><ul><li>WalMart </li></ul><ul><li>For Yourself Massage Therapy </li></ul><ul><li>Lakeshore Sports </li></ul>